Do you use Google Shopping to sell your products? Do you know what Google Shopping is?This week on the podcast my guest is Sara Jones. Sara helps online retailers grow their business using Google shopping through 1to1 ad management and by teaching them how to do it themselves in the Online Retail Academy.Back when I ran my own product business, I tried to set up Google Shopping, but got very confused and didn’t stick with it for long. That was 8 years ago.Sara completely changed my mind on it, she explained what is is, all the improvements that have been made, and how to set it up. There are plugs in so you can sync it with you ecommerce website. Sara also shares her top tips for how to do well, how to make sure your ads are performing, and she even has some advice on how to optimise your website so that Google Shopping really works for you.It could be a great new income generator for you. Let me know how you get on. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Online Retail Academy WebsiteSara Jones InstagramOnline Retail Academy FacebookOnline Retail Academy YouTubeThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:This...

Today, I'm thrilled to introduce you to my special guest, Richard Talman from RTFJ Jewellery. Richard is a master goldsmith who designs and handcrafts bespoke jewellery from precious metals, creating meaningful, memorable pieces that clients treasure for a lifetime. He's also passionate about upcycling and restoring old jewellery, giving it new life.Richard's expertise goes beyond his craft—he’s the jewellery expert on the popular BBC TV show The Repair Shop, where he brings his knowledge and passion for restoration to a wider audience. In our chat, we dive into the world of goldsmithing, the meticulous work it involves, and the importance of preserving traditions through apprenticeships. We also discuss the value of personalised service, with Richard sharing how customised experiences can benefit any business.Even if jewellery isn't your primary interest, I believe you'll find a lot to learn from Richard's approach to craftsmanship and customer care.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Richard Talman InstagramRTFJ WebsiteEmilice InstagramEmilice WebsiteHatton GardenPodcast: How to keep your customers coming back with Rebecca HilliardThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip,...

Do you have a Gluggle Jug? The iconic jug in the shape of a fish which makes a unique delightful gurgling sound when water is poured from it. It is a beloved product, and was even featured in an episode of The Great Pottery Throwdown earlier this year, where the potters discovered that creating a jug with a gluggle is not an easy task!This week’s podcast guest fell in love with the Gluggle Jug when shown it by a friend she was having dinner with. Sophie Mahlo wanted to share her love for the jug, and went on to become distributor for the jug in Germany, then Europe and now owns the Gluggle Jug Factory itself. It’s a truly remarkable story of how a German lawyer ended up saving the jobs at a factory in Stoke On Trent, and helped the Gluggle Jug go from strength to strength. Sophie shares her journey, how she manages a business from afar, how to scale the business whilst maintaining a healthy profit and the importance of valuing  yourself, and paying yourself a decent wage. It is an utterly brilliant episode, and I can’t wait for you to listen!The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Gluggle Jug Factory WebsiteGluggle Jug InstagramGluckigluck InstagramGluckigluck FacebookGluggle Jug TwitterGreat Pottery Showdown Gluggle Jug EpisodeThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me

Yogipod is a yoga products and lifestyle brand, designed to help you find calm. Founder Georgie Davies handmakes yoga props and lifestyle accessories from fabric hand printed in Jaipur in addition to teaching yoga in person and online. Georgie explains how she used her background in the fashion industry to inform decisions to keep the business lean and flexible. Georgie is passionate about making the business as ethical and sustainable as possible so we discussed ways of doing this, and designing a product business that you love which fits in with her yoga teaching. It is a lovely, inspiring episode about the power of creating a business that works for you. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Yogipod WebsiteYogipod FacebookYogipod InstagramYogipod PinterestYogipod YouTubeThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for helpAre you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t

Today on the podcast, I am excited to introduce you to Claire Hill. Claire is a self-belief and business coach, the founder of the Vivid Business Club and supports female online business owners to get out of their own way and make their dreams happen.I invited Claire on the podcast to talk about all things mindset. So, procrastination, self doubt, imposter syndrome, all the things that crop up and stop us from doing the things we want to do in our businesses and in our lives. Claire is here to help us all get unstuck, work out what is holding us back, and what we can do to move forward. It’s such a great conversation, and so relatable as we have all been there!The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Claire Hill Website - The Vivid Business ClubClaire Hill InstagramThe Big Leap by Gay HendricksThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECT:Join my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in

Can you remember the smell of the seaside? Of fresh rain on a forest? Scent is one of our most powerful scents, but perhaps tricky to market in the online space. How do you do this?Today on the podcast, I have the perfect guest to answer this question -  Sasha Lord from LORDS Fragrance House. LORDS Fragrance House offers scents that are inspired by & named after wonderful places across the planet. Colourfully made in Oxfordshire by industry experts with a mission to add joy to a saturated market of boring branding & the same interior scents.Sasha talks about her experience as a scent marketer and how she started her own fragrance brand, inspired by her travels and memories from amazing places around the world.You'll learn about the practical process of creating scents, how to use scent marketing, and the ups and downs of running your own business. Sasha shares how she stayed true to her vision, even when the fragrance industry tends to stick to the same trends and aesthetics.This episode is packed with inspiring stories and practical tips for anyone looking to launch a product that stands out. Sasha's journey shows the importance of being authentic and passionate about your work. Tune in to get inspired and learn how to create a product that not only looks good but also makes a real emotional connection with customers.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Lord’s Fragrance HouseLord’s Fragrance House InstagramThe Aroma CompanyThe Fragrance FoundationDISCOUNT CODE:Podcast listeners can get 15% off LORDS Fragrance House products with the code: producttolifeThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me

Creating and launching a product can be a lengthy process, often taking several years from conception to market. At Bring Your Product Idea To Life, I aim to provide a realistic behind-the-scenes look at what it takes to develop and sell your own product.The journey doesn't end with the product launch; creators face the additional challenge of promoting and selling their innovation. Many juggle this process while maintaining other jobs, a balancing act that requires dedication and strategic time management.This week's guest, engineer and entrepreneur Scott Deas, exemplifies this journey. Scott created Ooshky, a unique whiskey water pourer that combines the functionality of a bulb dropper and a pipette. This water drop-shaped jug allows whisky enthusiasts to add either a splash or a precise drop of water to their dram.Scott sells Ooshky directly to consumers through his website and Amazon, and has also secured placement in over 20 retail shops. He shares his experience of bringing Ooshky to life, from the initial idea to prototype development and current manufacturing processes. Scott also discusses the unique marketing challenges of introducing a product so innovative that many people are unaware of its existence.As a startup founder with a full-time job, Scott offers valuable insights into time management, task prioritisation, and the importance of identifying which activities to eliminate to make room for both his career and entrepreneurial pursuits.Scott's story is a realistic perspective on the dedication required to turn a product idea into a successful venture while maintaining work-life balance.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Ooshky WebsiteOoshky FacebookOoshky InstagramOoshky LinkedInOoshky TikTokOoshky YoutubeUK Government: Flexible Working PolicyEpisode 202 How to get your own PR in 2024 - with Rosie Davies-Smith - PR DespatchThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.

How do you know when you are ready to scale your product business? That’s the topic of today’s discussion with our guest, Natalia Chappell. Natalia is a digital marketing specialist with over 10 years of experience in the luxury fashion and lifestyle industry. She helps brands scale up by balancing free and paid channels to achieve top-line growth and a healthy bottom line.In this episode, Natalia explains what scaling up means, how to determine if your business is ready to scale, and practical strategies for sustainable growth. We explore key indicators of readiness, such as identifying where growth is stalling, increasing average customer spend, and attracting new customers. Additionally, we discuss the importance of adapting to new platforms like TikTok Shop and the rise of experiential marketing.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Natalia Chappell WebsiteNatalia Chappell InstagramNatalia Chappell LinkedInThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here:...

This week on the podcast, I am joined by Serina El Mufti, the co-founder of The Dead Sea Co.The Dead Sea Co infuse the powerful, therapeutic minerals of the Dead Sea into their skincare products, transforming everyday routines into soul-enriching rituals.The Dead Sea Co. specialises in skincare and wellness products with a holistic approach. They believe that overall wellness impacts skin health. By harnessing the skin-boosting minerals of the Dead Sea, they champion simple, effective, and natural skincare. They encourage transforming your skincare routine into moments of self-care, positively affecting both your wellbeing and skin health.Serina co-founded the business with her siblings, and in today’s interview, shares how you can do this without falling out! There are lots of great tips for how to define roles and responsibilities, useful for anyone setting up a business in partnership with others. Serina also discusses the origins of their products, the inspiration behind their business, and why implementing a brand ambassador programme has worked so well for them.Additionally, Serina talks about the impact of winning the Enterprise Nation Adobe UK Small Business Goes Big competition. This win included a two-day pop-up shop and advertising on Oxford Street, which provided invaluable exposure and allowed customers to experience their products firsthand.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Dead Sea Co WebsiteThe Dead Sea Co InstagramThe Dead Sea Co FacebookEnterprise NationThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me

Can you run a successful product business alongside your day job?That’s exactly what engineer Maysun Hassanaly has done, developing and producing high quality and sustainable yoga gear at Ladina Yoga.Maysu’s products are designed in collaboration with African artists, and also manufactured in Africa. Maysun shares how she came to start her business and why she operates her business the way she does. We discuss the challenges of launching and running a business alongside a high-tempo day job. If you are juggling a day job whilst also trying to build your own business, this is a brilliant episode as Maysun shares how the skills she has learned in one role transfer to the other, and that it is possible to do the two roles simultaneously.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Ladina YogaLadina Yoga InstagramLadina Yoga FacebookMaysun Hassanaly LinkedInThe Artist’s Way by Julia CameronYoga with AdrienneBad YogiThe Multi-Hyphen Method by Emma GannonThis episode is proudly sponsored by my own book - Bring Your Product Idea to LifeHave you ever had a great idea for a product? Or does creating a product to sell appeal to you? Where do you begin? How do you come up with a product idea? Or, if you have an idea, how do you know if it’s even viable?In Bring Your Product Idea to Life, I take you through the process of creating your product, step-by-step. From developing your product idea, to finding suppliers and launching your product we cover it all.The book includes advice on how to price your product, where to sell it and how to find out if anyone will actually buy it. Designed to help you make real progress, Bring Your Product to Life is both practical and motivational.Every chapter includes clear action steps, so you know exactly what to do and when. This isn’t just a book for reading - this is a book for doing.https://www.amazon.co.uk/dp/1399954180LET’S CONNECT

In today’s podcast we discuss whether email marketing is still effective at driving ecommerce sales. (Spoiler alert. It absolutely is)My guest is Hannah Spicer, an email marketing consultant who helps premium and luxury brands drive more ecommerce sales. Hannah specialises in working with an email tool called Klaviyo.Don’t worry if you are not using Klaviyo, Hannah’s tips can be applied to whichever email marketing platform you are using. We discuss:The type of emails you should be sendingHow you can automate your emailsThe types of automations you can useHow to segment your list (and what this means)Whether you are just starting out with sending emails, or would like to drive more sales from what you are doing, this is the podcast for you. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Hannah Spicer Consulting WebsiteHannah Spicer InstagramHannah Spicer LinkedInKlaviyoMailchimpOmetriaEmarsysThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFollow me on YouTubeFind me on InstagramWork with me

Ruth Marsden is the founder of The Better Company, a brand that sells reusable period products on a one-for-one donation model.Ruth joined me to discuss her journey from an actress to an entrepreneur, creating a business that not only sells reusable menstrual products but also gives back to communities in need.Ruth’s story is rooted in Zimbabwe, where she discovered that many girls miss school because they lack access to period products. Ruth decided to bring menstrual cups to this community, enabling girls to stay in school and improving their quality of life.I loved hearing about what inspired Ruth to start her business, about her business model, the process of manufacturing an aesthetically appealing safe product,  and how Instagram videos, press outreach, and educational content were crucial in demystifying and promoting her product.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Better Company WebsiteThe Better Company InstagramRuth Marsden LinkedInThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here:

Do you know what your top 3 sellers are? Do you know what your slow sellers are? Or your average gross margin?In this episode we dig into the importance of knowing your numbers when looking to scale your business with this week’s guest, Kate Freeman.Kate Freeman helps product businesses to make more revenue and most importantly more profit! Kate does this by helping you to secure wholesale retail listings, optimise their supply chain and maximise sustainability to drive growth. Kate has over 15 years experience and spent 10 of those years working for a leading female entrepreneur.We discuss how to tell if it is the right time to scale, and the sort of things that you will need to have in place. We cover the importance of knowing the market, understanding your customers, gathering customer feedback and making sure your supply chain can handle growth. If you are ready to take  your business to the next level, you won’t want to miss this episode. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Kate Freeman WebsiteKate Freeman LinkedInKate Freeman InstagramPodcast Episode: How To Keep Your Customers Coming Back with Rebecca HilliardThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My...

Most of the clothes we wear today are manufactured in the Far East. What happens when you decide to champion creating your clothing brand in the UK?Today’s guest is Genevieve Sweeney, the founder of her eponymous luxury British knitwear brand. Genevieve designs and manufactures British knitwear for womenswear, menswear, accessories and socks. She champions and celebrates British manufacturing with heritage, craft and innovation in the industry using responsible fibres and sustainable practices. Learn more about the process of designing and creating knitwear by hand, and how Genevieve is championing the rediscovery of lost skills. We discuss the importance of slow fashion, and the steps that can be taken to reduce the environmental impact of creating clothes. We also cover the logistics of running a thriving business when you have a young family, and why Genevieve is passionate about developing an apprenticeship scheme for her company.It’s a wonderful rallying call to the benefits of manufacturing in the UK. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Genevieve Sweeney WebsiteGenevieve Sweeney FacebookGenevieve Sweeney InstagramGenevieve Sweeney LinkedInThis episode is sponsored by Cara Bendon Brand ConsultancyIf you need branding & packaging for your product, Cara is my go-to. She and her team create beautiful and unique branding so that your product will impress retailers, stand out on the shelf and look great online.They also offer packaging and e-commerce website design, so that you can get everything set up and ready to launch, confident that it looks brilliant.Cara is fantastic at helping guide you through the process and has been a guest on this podcast twice. In fact, she even designed this podcast artwork for me when I worked with her on my branding back in 2021, and I can’t imagine not having this brand now!If you’d like to chat to Cara about branding for your business, she’s offering a free no-obligation call with any listeners. You can book your free 30-minute call hereBook a call with CaraCara Bendon Brand Consultancy WebsiteCara Bendon Brand Consultancy InstagramCara Bendon LinkedInMentioned in this episode:This episode is sponsored by my masterclass - how to start selling on Amazon, without paying for helpAre you thinking about selling your product(s) on Amazon? Perhaps you’re unsure what you need to have and do to get your product listing set up, but don’t have the money to spend on hiring someone to help. Do you want to learn the exact steps to take, so you can do this for yourself and get off to the best possible start? If so, my masterclass is exactly what yo need to find out more about how to start selling on Amazon - without paying for help. Download now, keep forever and watch in your own time. You can access the recording via the link in the show...

It’s the basic question we all want an answer to, how do you sell more products?My guest on the podcast today is here to help. Mark Endacott runs an online retail company, a business consultancy firm specialising in one to one sales training and business mentoring and an online sales training course which is launching soon. Put it simply Mark knows sales.We talk about some of the mental blocks you might be experiencing when it comes to selling. Mark gives some great advice about how to overcome them whether you are selling face to face, online, on your website, on social media, or in emails.We dig deep into the art of selling, from understanding your core product function to harnessing emotional connections. Mark shared invaluable tips on overcoming the fear of selling, leveraging email marketing, and the power of a compelling call to action. Plus, we talked about the importance of knowing your target market and adapting your strategies. Whether you're a startup or an established brand, this episode is a goldmine of insightsThe Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Website Endacott Associates - for business mentoring/ one to one sales trainingWebsite The Natural Salesperson - for an online sales training course which is launching soonMark Endacott LinkedInThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  Do you want to outsource it all and eliminate your worries?Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal BlogAubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USALET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me

Are you considering selling your products on Amazon? It's a challenging process, and you might be feeling a bit stuck. Or perhaps you're still contemplating it and unsure about the next steps. Hiring someone to assist you might not be feasible, either due to preference or budget constraints. That's why I thought about how I can help.This podcast episode serves as a great introduction to starting your journey on Amazon. In this episode, I guide you through everything you need to know to set up and start selling on Amazon. You'll learn how to apply to become an Amazon seller, decide between fulfilling orders through FBA or FBM, and discover strategies to encourage those first orders once your account is set up.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Masterclass: How To Start Selling On AmazonHOW I CAN SUPPORT YOU ON AMAZON:I have written a blog post to accompany this episode, which you can read hereMy Amazon launch packageAmazon Seller CentralGS1 Org - for barcodesFREE AMAZON CHECKLISTFREEBIE: How to Successfully Launch a Product on Amazon or Rescue One That's Not SellingBlog post about whether you should sell on AmazonBlog post about writing product listings Podcast: Where’s the best place to sell your products onlinePodcast: Should you sell your product on Amazon?Podcast: Common Amazon issues and how to resolve themPodcast: The tools I use to run my business on AmazonHOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Is Amazon Right For You? Mini Strategy SessionAmazon Account AuditAmazon Launch PackageAmazon Training Q&A Hour

Today on the podcast I am delighted to welcome Maddy Shine. Maddy Shine is a small biz business mentor and visibility expert who helps women-owned business legends grow their businesses by becoming more visible. She has helped thousands of clients get more visible through teaching her free and paid online programs and membership community Visible Vibes.She has been described as actual human sunshine - you can even use her GIFs which have been used over 690 million times! Maddy believes it's up to us to find and get booked by those who want to work with us. Maddy also runs a second brand Sassy & Soft designing WordPress websites and SEO projects for women-owned and queer friendly businesses.Maddy joined me on the podcast a few years ago to talk about SEO, and today is here to talk about marketing with personality. We discuss what marketing with personality means, how that applies to you and your brand, and you can use this to make your business more visible. It’s a really inspiring conversation, as Maddy is so passionate about the importance and positive impact when women running their own businesses are visible. I know you will come away energised and excited to talk more about your product business. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Maddy Shine WebsiteMaddy Shine InstagramMaddy Shine TikTokMaddy Shine LinkedInVisible Vibes CommunitySassy and Soft WebsiteMaddy’s Previous Podcast Episode: Using SEO To Get Your Products FoundThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?   Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal Blog

What is the difference between being a sole trader and a limited company?How should you structure your business?These are big questions you have to grapple with when setting up your own business, so I asked the perfect guests on the podcast to give us some advice. Wendy Ross is the founder of Tonbridge Accountants, and is joined by her business partner and husband  Laughton. Together they explain the difference between being a sole trader and a limited company - in easy to understand language! We talk about the advantages and disadvantages of each set up, and the sort of work involved and things you will need to consider.We also discuss what you need to be keeping a record of in your accounts in order to make sure you are being compliant.It’s a brilliant episode that makes a complex topic much easier to understand.Tonbridge Accountants offer a free 15 minute phone consultation, which you can book here.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Tonbridge Accountants WebsiteTonbridge Accountants FacebookTonbridge Accountants InstagramWendy Ross Linked InThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?   Do you want to outsource it all and eliminate your worries? Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal BlogAubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USALET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on Instagram

What is commercial design? And how can it help you sell more of your products?Today my guest on the podcast is Lucianne Soley of Soley Creative. Soley Creative empowers people and brands to be seen, heard, and understood through commercial visual communication and brand guardianship. They build brands that thrive in the present and the future. Lucianne joins me to explain what commercial design is and how it can help you as a product creator sell more. We discuss the importance of making sure that everything that you produce visually has a purpose and functions well, whether that's getting people in your email list, or making sales on your website. Lucianne also shares some valuable insights into customer profiles and behaviours learnt from her years of experience supporting major household brand names. It’s a fascinating topic that we’ve never covered before, and I am sure you will come away with lots of ideas for this you can do to tweak and improve the performance of your website, emails, social media and more. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Soley Creative WebsiteSoley Creative InstagramSoley Creative ThreadsSoley Creative PinterestLucianne Soley Linked In Soley Creative LinkedInThis episode is sponsored by Aubergine LegalDo you sometimes worry that your business isn’t meeting all its legal compliance requirements and wonder if you are ticking all the legal boxes?  Are you losing sleep worrying about a piece of legislation that you might not be complying with?  Perhaps you need some help with your client contracts or your data protection compliance?  Or maybe you worry that your website doesn’t have the right documents or legal notices in the right place?  Perhaps you have a brand that you want to protect with a trademark?  Do you want to outsource it all and eliminate your worries?Then get in touch with Aubergine Legal, a friendly commercial legal consultancy.  Offering practical and clear commercial legal advice without the overwhelming legal jargon.  Taking the worry away and helping you to protect your business and minimise your risks. Aubergine offers a free initial 30 minute consultation if you have any questions or want to find out how they can help.Aubergine Legal WebsiteGet In Touch with Aubergine LegalAubergine Legal BlogAubergine Legal Shop which includes FREE Cookie Guide, FREE Business Start Up Legal Checklist, and paid for resources including a Guide on Selling to the USALET’S CONNECTJoin my free Facebook group for product makers and creators

Today my guest is Michael Crinnion  from Mind Body Goals Ltd. Michael designs and makes high quality wellbeing products that help people bring proven techniques like breathwork into their lives in a way that's easy to maintain, enjoyable, and has a real positive impact.Michael has created the Luma Cube, a beautifully designed zen-like cube that aids you with different breathing techniques without needing to go on your phone for an app. Taking people away from their screens has been one of the key USPs of the Luma Cube. Michael and I spoke a lot about the benefits of breathing and the positive impact that breathing can have on your well being. Michael is passionate about the importance of teaching these techniques to everyone, including really young children, to help them have the tools they need as they sort of navigate life. We discussed how Michael used his design and engineering experience, and 3d printers to create prototypes. Michael shares the importance of getting an investor early on, and his experiences selling his product on Amazon. If you are looking at selling on Amazon, Michael is really honest about the journey, and shares the mindset and approach he took to make it a success.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Luma³ WebsiteLuma³ FacebookLuma³ InstagramMichael Crinnion Linked InPDM ConsultancyThis podcast was sponsored by Tonbridge Accountants"Welcome to Tonbridge Accountants, where creativity meets clarity in business finance. Wendy and Laughton are not just accountants; they're your partners in navigating the complexities of business finance. We simplify VAT, corporation tax, and crucial cash flow management, guiding you through decisions like company purchases or setting up a new business.Our approach is personal. We work closely with creative entrepreneurs, providing a virtual finance office that ensures you have the financial support and clarity your business needs to thrive. With us, it's more than accounting; it's about empowering your creative venture with strategic financial insights.Tonbridge Accountants is the partner you need to unlock financial clarity and freedom, allowing you to focus on what you do best: creating. We're the missing piece in your creative journey, ready to transform your business finance into a strength.”LET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: