Bring Your Product Idea to Life

Vicki Weinberg

WINNER! Best Business Podcast at the Independent Podcast Awards Do you (or do you want to) create and sell your own physical products? Would you like to learn from, and be inspired by, other products business owners, who aren’t much further along than you are? This is the podcast to listen to if you’re getting started selling products, or you’d like to create your own products to sell. It's a podcast for small business owners, makers and creators, from small business owners! Whatever stage you’re at, there’s plenty of friendly, practical advice and inspirational stories - from product creators not much further along than you are. CONNECT WITH ME Website: https://www.vickiweinberg.com Instagram: https://www.instagram.com/vickiweinberguk/ LinkedIn: https://www.linkedin.com/in/vicki-weinberg-amazon-seller-support/ Join my free Facebook group: www.facebook.com/groups/productcreatorsclub/ read less
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Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery
6日前
Running a multi-channel, family business - with Rosie Prosser - Corseside Nursery
Today my guest is Rosie Prosser from Corseside Nursery, an RHS gold medal winning succulent specialist based in Pembrokeshire, Wales.  Rosie manages the technology and marketing, while her mother contributes years of plant expertise. Together, they've crafted a unique online community, teaching their customers the art of succulent care, and helping a thriving business grow, which is strongly focused on recycling and reusing materials.Rosie shares the strategies they use to manage sales across major online platforms like eBay, Etsy, and Amazon, explaining the challenges and lucrative aspects of each. We'll discuss the art of selling succulents online, the importance of high-quality photos, and tricks of the trade for shipping plants. She'll also give us a peek at how the pandemic sparked an evolution in their business model and how even traditionally offline customers have adapted to buying plants online.There is lots to take away including how to use a combination of social media, email marketing and Facebook groups to nurture and build your customer base, and the delicate balance between business scalability and personal satisfaction.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Corseside Nursery WebsiteCorseside Nursery FacebookCorseside Nursery InstagramFacebook Group "Secrets of Succulents"LET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/support
How to (confidently) get visible online - with Helen Williams
16-02-2024
How to (confidently) get visible online - with Helen Williams
Showing up online is something many of us struggle with. And as product business owners, it can feel easier to hide behind your product. Today I had the pleasure of speaking with Helen Williams, a coach and the founder of Hey Helen Williams. Helen helps entrepreneurs to move online and overcome visibility blocks to get seen by the right people and increase their income. Today we are looking at something I struggle with myself, putting your face on social media. Many of us find it terrifying, so I wanted to find out why Helen thinks this is something so many of us struggle with and what we can do about it.We talked about why it is important to show your face online, even as a product business owner,  and, importantly, practical strategies to achieve this in manageable, less intimidating steps. This episode was particularly enlightening for me, and I hope it offers you valuable insights as well.The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Helen’s WebsiteHelen’s InstagramLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Support this podcast for the price of a coffeeif you loved this episode please consider sending me a one-off tip. It helps me to keep bringing this podcast to you, for free. If you'd like to support this podcast, you can do so here: https://bring-your-product-idea.captivate.fm/supportGet special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch
09-02-2024
How to get your own PR in 2024 - with Rosie Davies-Smith - PR Dispatch
Today’s podcast guest is Rosie Davies-Smith. PR agencies have led clients to believe they're the only ones who can do what they do. Rosie made it her mission to prove them wrong. After running her own agency for over a decade, she founded PR Dispatch, a platform which powers in-house teams to become the PR experts.  Since then, over 500 brands have been given the training, expertise and contacts they need to take control of their PR in house and secure their own coverage at just 3 percent of the cost of a PR agency.Rosie shares her expert advice on what really matters in PR (hint - good imagery!) and the variety of publications to pitch to. She'll provide you with actionable strategies to handle your PR efforts independently, reducing the need for external agencies.  This episode is a must-listen for anyone prioritising brand exposure for their products in 2024. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:PR Dispatch WebsitePR Dispatch InstagramPR Dispatch YoutubeRosie Davies-Smith LinkedInLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
How to work with me in 2024
02-02-2024
How to work with me in 2024
This podcast episode is a little different, I share my business story with you, from how I started, with my own product business, Tiny Chipmunk, making bamboo baby products, to my work now. This includes my book, Bring Your Product Idea To Life, and my work now supporting product business owners with selling their products on Amazon. Find out more about my own journey and how I can help you sell more of your products. The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023HOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Is Amazon Right For You? Mini Strategy SessionAmazon Account AuditAmazon Launch PackageAmazon Training Q&A HourBook a Power Hour with meLET’S CONNECT:Join my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
Creating ethical, sustainable products - with Maame Sapong - Purscent
26-01-2024
Creating ethical, sustainable products - with Maame Sapong - Purscent
Today I'm speaking with Maame Sapong from Purscents. Maame creates luxury home fragrances like candles, reed diffusers and other aromatherapy scented products. Her commitment goes merely beyond creating delightful scents. She's also dedicated to establishing a sustainable brand that strives to make a meaningful and possible impact within the candle industry.We had a great conversation about how she juggles building a product business whilst in a full time job, how she decides what to outsource and invest in, and what she can do herself, and the importance of pacing yourself in the early days. Maame also shares fascinating insights into how she makes her candles, how she ensures they are sustainable as possible, and how her first hand experiences in Ghana seeing the impact of plastic waste and flooding have renewed her commitment to making sure her business is ethical and environmentally conscious. An introduction to herself and her businesses (01:26)The inspiration for creating her business (01:54)The steps she has taken to ensure her products are sustainable and ethical (04:40)Building a product business whilst working a full time job (10:07)Learning to outsource (13:51)Deciding where to invest in her business (for instance photography) and where to save money (20:03)The importance of pacing yourself in the early days (21:22)Her experiences at Top Drawer (24:04)Championing sustainability by creating candle refills (25:34)How her first hand experiences in Ghana seeing the impact of plastic waste and flooding have informed her business values (31:39)Her number one piece of advice for product creators (33:56)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Purscents WebsitePurscents InstagramPurscents FacebookLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s
Starting a business as an expat - with Mangla Sachdev, Expat Business in a Bag
19-01-2024
Starting a business as an expat - with Mangla Sachdev, Expat Business in a Bag
Welcome to today's podcast where I’m excited to have Mangla Sachdev join me. Originally from London, UK, Mangla has an impressive global footprint, having lived and established businesses in Australia, Malaysia, England, Scotland, and now Singapore. A lifelong entrepreneur, Mangla started her first venture at 17 and has been self-employed ever since. Mangla now runs Expat Business In A Bag, where she shares business coaching and strategies for expat entrepreneurs and digital nomads. Mangla shares her experiences with product businesses and valuable insights on starting a business, especially in a new country or community. In addition, Mangla is offering a special gift for our listeners: her '27 Essential Tasks for Every Entrepreneur' marketing checklist, available via the link in our show notes.An introduction to herself and her businesses (01:35)Her first product business at 17 years old (03:23)Her second product business, t-shirts (05:29)How she combines running a product business with travelling (10:34)The differences between running a business in Singapore and the UK (13:35)The inspiration for setting up Expat Business In A Bag (17:33)Spotting business opportunities when travelling (20:19)Using your travel experiences as inspiration for starting a business (26:08)Advice on how to niche (26:57)Her number one piece of advice for product creators (30:56)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Expat Business In A Bag WebsiteExpat Business In A Bag InstagramExpat Business In A Bag FacebookFacebook Group: Expat Business In A BagFREE GIFT: 27 Marketing Tasks Even If You Have A Small BudgetLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve...
Creating and selling unique handmade products - with Debbie Scott - Sheila Sells Sea Shells
12-01-2024
Creating and selling unique handmade products - with Debbie Scott - Sheila Sells Sea Shells
In today's podcast episode, we're chatting with Debbie Scott from Sheila Sells Seashells. Debbie specialises in transforming oyster and scallop shells, naturally formed by the ocean and artistically enhanced by her, into stunning creations. Debbie’s shell creations are unlike anything I've seen before. Her miniature works of art are utterly unique making them popular gift items. I was intrigued to learn about Debbie’s process: how she acquires these shells, the artistic journey to transform them into art pieces, the time involved, and particularly, how she determines the pricing for such labour-intensive work. Debbie shares lots of information about how to price hand crafted items both for general and wholesale. Debbie’s day job is running her PR Agency, Scott Communications, so she also shares her top tips for how small businesses can boost their PR.There is so much value packed in this punchy episode.An introduction to herself and her businesses (01:38)Debbie’s products, crafting art from shells using decoupage, gold leaf and resin (02:41)Debbie’s inspiration for working with shells this way (04:20)Moving from having a craft hobby to making it into a business (05:41)Selling her art via wholesale (07:32)Bespoke commissions (08:17)Working out how to price a unique piece of art (10:44)The importance of factoring in time when working out your pricing (11:23)Working out pricing for wholesalers (13:14)Sourcing her shells responsibly (13:44)Balancing pricing her art to cover her costs but also making it affordable (16:24)The practicalities of creating your product at home (16:54)The power of networking (20:10)Managing imposter syndrome (20:57)How to do well at markets (24:42)PR tips for small businesses (25:46)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Sheila Sells Seashells WebsiteSheila Sells Seashells InstagramSheila Sells Seashells FacebookScott Communications WebsiteDebbie Scott Linked InBunnyfish WebsiteLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to...
How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confident
05-01-2024
How to use spreadsheets to help run your products business - with Alison Pollecutt - Excel Confident
How do you feel about spreadsheets? Are you a fan or do they fill you with dread? This week my guest on the podcast is Alison Pollecutt of Excel Confident. Alison believes that spreadsheets are a vital tool for any business owner and it's her mission to demystify spreadsheets for them. In this episode, we'll talk about how spreadsheets can really help your business. We'll cover how to get started, what you can do with them, and the different ways they can open up possibilities for you.I've always used spreadsheets for keeping track of things, but Alison has shown me how I can use them even more effectively. No matter if you're already a fan of spreadsheets or not, Alison will share how you can learn more about your business by setting up some simple systems and keeping track.An introduction to herself and her businesses (02:04)The versatility of spreadsheets (02:43)Excel and Google Sheets are both forms of spreadsheets (05:33)Using a spreadsheet as a CRM  (06:33)Turning data into easily digestible visual information (08:24)Using spreadsheets to track things like your hours, mileage, expenses (11:00)Using spreadsheets to work out which channels to prioritise for social media (13:02)Using spreadsheets to plan your social media (14:36)How spreadsheets save time and reduce the feeling of overwhelm (15:10)Using spreadsheets to track stock for retail and wholesale (19:30)Using spreadsheets to help work out your pricing and margin for products (23:18)Using spreadsheets for stock control (25:40)Downloading data from platforms like Shopify into a spreadsheet (26:49)Empowering you to understand spreadsheets so you can build your own (29:29)How to get more confident with using spreadsheets (34:02)Her number one piece of advice on using spreadsheets (36:30)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Excel Confident WebsiteAlison's Facebook Group Small Business Spreadsheet SocietyAlison Pollecutt Linked InLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host,...
Re-release - Should you sell your product on Amazon?
29-12-2023
Re-release - Should you sell your product on Amazon?
Welcome back. This week, we're revisiting a previous episode for two main reasons. First, it's the holiday season, and I know many of you are enjoying the break or are quite busy. It didn't seem like the perfect moment to introduce something new. Second, as the year wraps up and we look forward to a fresh start, it's an excellent time for businesses to reflect and plan. If you've been thinking about starting to sell on Amazon or improving your existing efforts there, this episode is for you.I work closely with many Amazon sellers, guiding them through setting up and enhancing their presence. I've seen great successes, but I've also seen challenges, often beyond the seller's control. That's why this episode is all about understanding if Amazon is the right marketplace for you. We'll talk about how to figure that out and what factors you should consider before diving in. So, whether you're unwinding during the holidays or gearing up for the new year, this episode could provide valuable insights for your business journey in 2024.Listen in to hear me share:An introduction to  me and why I wanted to record this episode (01:28)Why Amazon is an appealing place to sell your products (05:32)The advantages of FBA (fulfilled by Amazon) (08:19)Accessing a global market (09:20)Things that aren’t so great about Amazon, seller support (10:19)Things that aren’t so great about Amazon, there is a lot of competition (11:42)Product listing rules you need to adhere to (13:04)The sort of products that Amazon works well for (14:43)The importance of researching the market and your competition (17:04)Free tools you can use (17:51)How I can help you get started with selling on Amazon (21:13)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:I have written a blog post to accompany this episode, which you can read hereFBA Revenue CalculatorJungle ScoutJUNGLE SCOUT DISCOUNT CODE:Go to get.junglescout.com/vicki to access a whole suite bestselling tools for building and running a successful Amazon business. Podcast Episodes:30 Where’s the best place to sell your products online79 What to do when things go wrong on Amazon107 Common Amazon issues and how to resolve them159 How to start selling on Amazon183 How to rank higher on AmazonBlog Posts: How To Rank Higher On AmazonJungle Scout - My favourite tool for selling on...
Creating and protecting a unique product - with Yanika Cordina - Cordinia Hair
22-12-2023
Creating and protecting a unique product - with Yanika Cordina - Cordinia Hair
Today on the podcast, I'm talking to Yanika Cordina, the founder of Cordina Hair, creator of the Flower Curl and Waver Bun, heatless hair curlers and wavers. Yanika shares how she developed her products, developing the prototype herself, patenting her design, and moving to manufacture.Yanika shares the realities of building a business whilst working other jobs, how she has used social media to spread the word about an entirely new product, working with brand ambassadors rather than influencers, and why the pre-order model works so well for her.There's lots to take in, including a really interesting behind the scenes on her successful Dragon’s Den appearance. An introduction to herself and her business (01:10)The inspiration for creating her products (03:02)Creating a prototype (05:31)Creating a product whilst also working two jobs (07:37)Patenting her design (10:45)The advantages of working with a patent attorney (13:02)Finding a factory to manufacture her product (16:38)Launching and marketing an entirely new product (20:43)How Instagram & TikTok have boosted her business (22:29)Why she hasn’t invested in influencers (23:22)Working with brand ambassadors (26:16)The benefits of not checking what your competitors are doing (28:10)Her Dragon’s Den experience (31:29)Using a pre-order model (37:22)The time it takes to build a successful business (43:38)The challenge of keeping up with social media changes (49:22)Her number one piece of advice for product creators (52:38)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Cordina Hair WebsiteCordina Hair TikTokCordina Hair InstagramCordina Hair PinterestCordina Hair YoutubeLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast,...
Plan your social media for 2024 - with Amy Atkinson
15-12-2023
Plan your social media for 2024 - with Amy Atkinson
Amy is a social media and digital marketing coach specialising in working with small to medium sized service based businesses. Amy reached a full client roster and six figures in her business all in a year after coming back from maternity leave, working four days a week. It's Amy's mission to help clients see growth in client sales, prospects, reach, and warm leads and engagement through sharing her knowledge and expertise. While Amy mainly works with service based businesses, today I've invited her on to share advice about social media planning and content strategy for product businesses in 2024. Amy offered really valuable insights into mapping out social media over the next year - from identifying relevant channels and navigating trends to determining the types of content and campaigns to prioritise each month. Whether you meticulously plan out every social media post or take a more spontaneous approach, there is lots here to take away and use in 2024.An introduction to herself and her business (02:07)Why you should start thinking about your 2024 social media now (02:43)Working out your key dates for the year ahead (04:09)What to do if you have a month where it looks like you won’t have something to talk about (08:54)The power of relaunching products and services (10:54)How often you should be posting about your products, and the mix of posts you should be sharing (12:26)The importance of using Instagram stories (13:51)Deciding which channels to focus on (18:18)Using Google Analytics to make strategic choices about which social media channels are working for you (22:39)Navigating social media trends like Threads (26:52)Using micro influencers (38:49)Her number one piece of social media advice for product creators (39:36)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:The Femtrepreneur WebsiteFemtrepreneur FacebookFemtrepreneur InstagramFemtrepreneur YoutubeLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to...
How to host a successful podcast with Vicki Weinberg
08-12-2023
How to host a successful podcast with Vicki Weinberg
This podcast recently won the Best Podcast Award in the business category at the Independent Podcast Awards, which was a real honour. Over the years I’ve had lots of people ask me for tips on starting a podcast. While I'm not an expert, I have been hosting this podcast since March 2020, and now have nearly 200 episodes released,  so I have learned a few things. I thought I would share some behind-the-scenes information on how I run my podcast, in case it's helpful for anyone thinking of starting their own someday, perhaps as a goal for 2024. I’ll talk you through the process of planning the episodes, recording, editing and releasing them. I’ll also share what you need to buy tech wise (not much!). An introduction to the episode and why I am recording this (01:23)Who my podcast is for (03:45)Why I like to have guests on my podcast (04:39)The process of booking in guests, and scheduling ahead (06:41)Why I batch record episodes (09:14)Recording the introductions to conversations with guests (10:47)Editing (11:29)Outsourcing the rest of the process including transcription and show notes (12:06)My podcast hosting platform, Captivate (12:51)Releasing the episode, and accompanying social media, emails etc (13:24)Five things that make a great podcast (14:16)What do you need to buy (22:58)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:My VA: Jennifer Cooper TimesaverMy Podcast Hosting Platform: CaptivateLET’S CONNECT:Join my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2
How to run a subscription based business - with Hari Fell - Nolo Cocktails
01-12-2023
How to run a subscription based business - with Hari Fell - Nolo Cocktails
Today on the podcast, I'm speaking to Hari Fell. After running her own hotel for the past 20 years, Hari decided she wanted a new challenge. Having given up alcohol in 2019, she launched Nolo Cocktails and Bars, bringing choice to people who choose not to drink through non-alcoholic cocktail subscriptions, gift boxes, and a mobile alcohol-free bar.This was a great conversation with Hari about her subscription business for people who don't want to drink alcohol but want exciting drink choices. We spoke a lot about how she develops her drinks and sources ingredients, as well as the practicalities of running a subscription business.An introduction to herself and her business (01:24)The inspiration for setting up Nolo Cocktails (01:52)Creating the recipes (04:56)Finding suppliers (06:33)Curating her subscription boxes (08:42)Why she chose the subscription box model (11:43)The appeal of the subscription box model (14:48)Packing the boxes (16:30)Why having a niche product makes the marketing a little easier (18:22)Having a pop up in John Lewis and working with The Great Brand Exchange (20:54)Her number one piece of advice for product creators (24:55)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Nolo Cocktails WebsiteNolo Cocktails Twitter Nolo Cocktails  FacebookNolo Cocktails InstagramNolo Cocktails LinkedInThe Great Brand ExchangeLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Get special offers on Junglescout here:The best deals
Designing and manufacturing bags - with Katie Bell, Katherena
24-11-2023
Designing and manufacturing bags - with Katie Bell, Katherena
Today on the podcast, I am talking to Katie Bell from Katherena about how she followed in her father's footsteps and launched her own women's accessory brand. Katie has had her brand for over six years now, and has just launched a membership for businesses and influencers to help collaborate and grow their brands.Katie shares lots of useful tips about finding a manufacturer, the importance of not over-ordering, and having the confidence to negotiate, and how you can’t necessarily predict what your bestsellers are going to be. An introduction to herself and her businesses (01:08)Katie’s background in fashion (01:38)How her dad inspired her to set up her own business (03:05)The process of deciding that making the bags herself was not viable (04;34)Making manufacturing connections in China (06:10)How Katie commissions her designs without detailed design drawings (07:22)You can’t always predict what your bestselling designs will be (09:21)The process of experimenting with her range (13:17)Learning not to overorder (15:11)The importance of negotiating with manufacturers (16:24)Storing her stock (18:18)Order fulfilment (19:08)Managing work and her young children (19:55)Selling other products alongside her own on the website (20:48)Her number one piece of advice for product creators (23:42)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Katherena WebsiteKatherena InstagramJoin The Collab Lab - Katie’s membership for businesses and influencers to collaborate and grow their brands - Free TrialLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were my top pick when I started 4 years ago because of how easy it was for a complete novice to get started. I’ve stuck with them because it’s still simple, they keep adding great new features (like the ability to share ads like these!) and it’s been so reliable. When you’re ready to start your own podcast, use the link for a free 7 day trial: https://www.captivate.fm/signup?ref=vickiweinberg&tap_a=53455-ceb3a2Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)
Running multiple businesses, plus some copywriting tips!  - with Melissa Reynolds-Lawrence
17-11-2023
Running multiple businesses, plus some copywriting tips! - with Melissa Reynolds-Lawrence
Today on the podcast, I'm talking to Melissa Reynolds-Lawrence. Melissa is a multi passionate creative and she splits her time between a copywriting day job, running her homeware brand and her most recent venture, an upcycling furniture studio where Melissa gives homeware a new lease of life and also hosts creative workshops. We talked about how Melissa’s businesses have evolved, and how she manages multiple projects, including the importance of having creative outlets and being able to switch off from work. Melissa shares how trade shows have been invaluable in helping her spot trends for her online store, and the decision making process she goes through when deciding whether to stock something - if you are looking to sell your product via wholesale, this is a great insight into what shop owners and retailers are looking for.Melissa also shares some of her copy writing expertise, including how you can never have too much information, a breakdown of how to write a product description for your website, and how to communicate with your writing the value of your product to the customer. An introduction to herself and her businesses (01:39)What inspired her to launch Honey Bee Home, her homeware brand (02:36)Managing multiple businesses (02:58)Copywriting tips for writing about products and e:commerce websites (05:48)A step by step breakdown of how Melissa writes a product description (07:45)Writing from a customer’s point of view, and showcasing how the product fits into their lives (09:51)How a business upcycling furniture grew to include curating and selling homeware products online (13:29)Building her range, and how she decides what to stock and not to stock (18:29)How her customer base organically diversified (21:01)Analysing buyer behaviour using Shopify analytics (22:28)How she sources her products, and the power of trade shows (24:22)How the upcycling side of her business works (29:36)Running creative workshops (35:35)Managing imposter syndrome (37:31)The importance of slowing down and being able to switch off from your business (39:33)Her number one piece of advice for product creators (40:48)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Honey Bee Home WebsiteHoney Bee Home InstagramHoney Bee Home FacebookStyled By Melissa WebsiteMelissa Reynolds-Lawrence Linked InLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here:
Working with charity partners - Lucy Jeffrey - Bare Kind
03-11-2023
Working with charity partners - Lucy Jeffrey - Bare Kind
Today on the podcast, I'm speaking to Lucy Jeffrey, the founder of Bare Kind, a bamboo sock company that saves endangered animals by donating 10% of the profits to the animal on the sock. She's also the co-founder of Candid Founders, a Youtube channel that shares the highs and lows of growing Bare Kind so other business owners can learn from their journey. Lucy shares how she manages the logistics of partnering with over 25 charities, and how her willingness to follow her gut and take a risk led her to quit her job in the pandemic, set up Bare Kind, and enjoy rapid growth.Lucy shares mindset tips for those tricky cold outreach calls, and why it is so important to share the lowlights of business, as well as the highlights.It’s a really inspiring episode that will lift your spirits, and encourage you to keep going. An introduction to herself and her business (01:36)What inspired her to start Bare Kind (02:11)Designing her products (04:51)Partnering with charities and designing the right sock for them (05:51)Managing the logistics of donating income from the sock sales to charities (08:46)Find manufacturers for socks (10:07)The benefits of having been in person to visit her manufacturers in Turkey (11:51)Quitting her job and setting up Bare Kind in lockdown (15:07)The power of taking risks and following gut instinct (16:45)Transitioning from being a solopreneur to having a team (19:12)Selling via wholesale and using Faire (22:41)How to get out of your own way and do cold outreach (24:32)Systemizing wholesale (26:51)How her Youtube channel Candid Founders came about (28:01)Why it is important to share the lowlights as well as the highlights of business (31:11)Her number one piece of advice for product creators (33:34)The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023USEFUL RESOURCES:Bare Kind Website Lucy Jeffrey Linked In Bare Kind Instagram Candid Founders Youtube FaireNotionLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate.
All about shipping & logistics for ecommerce - Sam Anderson
27-10-2023
All about shipping & logistics for ecommerce - Sam Anderson
At what stage for you move from packing your orders on the kitchen table to using an order fulfilment centre? Today’s podcast guest is Sam Anderson, the founder Order Fulfilment Experts who providing product owners and ecommerce businesses with smart and reliable order fulfilment services, so you can focus on other aspects of your business and continue to grow.Order Fulfilment Experts can send orders business to customer, or business to business, help you prep your products to be sent to Amazon and more. Sam explains when you should start looking at using a fulfilment company, and the benefits it can bring. There is no need to sacrifice bespoke packaging, Sam shares how this has been a key way companies stand out from the crowd, and the sort of personalised packaging that they can provide. We discussed managing logistical challenges, and some of the common mistakes she sees businesses make from over ordering stock to spreading themselves too thin across too many sales channels.This episode is absolutely packed full of useful information and tips, and I can’t wait for you to listen. Listen in to hear Sam share:An introduction to herself and her business (01:37)Working with different size businesses, and ensuring they can support small businesses (02:15)When to look at outsourcing order fulfilment (03:56)The importance of building fulfilment costs into your prices and margin (06:28)Benefits of using a fulfilment centre (07:35)Examples of the types of bespoke packaging fulfilment centres can do (10:20)The importance of bespoke and standing out from the crowd in ecommerce (14:50)The psychological challenges of scaling your business and starting to outsource (15:49)The differences between fulfilling orders Business to Customer and Business to Business (18:36)How they help their clients manage their stock, and why they encourage them not to have too much (19:51)Dealing with logistical challenges such as the problems in the Suez Canal and Royal Mail strikes (23:33)Supplying products to Amazon, and ensuring that they conform to Amazon requirements of how it is sent (28:43)Tips for starting to supply to new territories and mistakes to avoid (34:46)The importance of not diluting your efforts by trying to sell on too many channels, but instead focusing on getting one right (36:28)Her number one piece of logistical advice when running an ecommerce business (39:38)USEFUL RESOURCES:Order Fulfilment Experts WebsiteOrder Fulfilment Experts FacebookOrder Fulfilment Experts InstagramOrder Fulfilment Experts Linked InOrder Fulfilment Experts TwitterFree Resource: The Top 10 Mistakes To Avoid When Building A Sustainable E-Commerce BusinessLET’S CONNECTJoin my free Facebook group for product makers and creators
Creating your own journal to sell - Mark Morton - Journalise
20-10-2023
Creating your own journal to sell - Mark Morton - Journalise
Today on the podcast, I'm speaking to Mark Morton. Mark is the founder of Journalise, which provides journals for mental health and wellness self care, as well as information on all aspects of mental health and wellness through his website and blog content. Mark's goal is to normalise mental health self care and ensure everyone understands and can access the appropriate tools and support whenever needed. Mark shares how his own search for tools and resources to support his mental wellbeing made him realise there was a gap in the market for a journal that addressed these things, and wasn’t specifically aimed at women.We discuss the pros and cons of using UK based vs Overseas Printers, and how using a ‘try before you buy’ digital sample offer on his website has increased sales. There are lots of tips to take away, including the power of sharing your story when building a product brand. Listen in to hear Mark share:An introduction to himself and his business (01:36)What the journals consist of, and how they provide prompts if you are new to journalling (02:41)The benefits of journaling (04:11)What inspired him to create the journals (05:33)Identifying a gap in the market, and creating journals aimed more towards men (07:11)Supporting men’s mental health (09:50)Why the journals are undated (13:30)The design process for the journals (14:42)Finding a printer (18:36)Selling a combination of printed and digital products, and letting people ‘try out’ the journals (20:09)How the try before you buy offer converts (23:25)The power of sharing the person behind the product in your marketing (25:01)His number one piece of advice for product creators (26:38)USEFUL RESOURCES:Journalise WebsiteJournalise FacebookJournalise InstagramJournalise YoutubeJournalise Linked InLET’S CONNECTJoin my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Get special offers on Junglescout here:The best deals on bestselling tools for building and running a successful Amazon business. https://get.junglescout.com/vicki (Note this is an affiliate link - I recommend it because I use it and love it!)Hosted by CaptivateIf you've been inspired to start a podcast in 2024 then I recommend my podcast host, Captivate. They were
Vicki - 5 things nobody tells you about selling on Amazon (that I will!)
13-10-2023
Vicki - 5 things nobody tells you about selling on Amazon (that I will!)
Today I'm going to share with you five things that you might not know about selling on Amazon that other people may be a bit reluctant to tell you.When I collaborate with a new client, I believe in complete transparency throughout the process. This means I'll highlight all the compelling reasons for them to consider selling on Amazon and the potential benefits they can reap from it. Undoubtedly, Amazon remains an excellent platform for many businesses, but it's not a one-size-fits-all solution. As with everything there are some less favourable aspects, and this is what I will be sharing with you today/.Listen in to hear me share:Amazon isn’t right for everyone and every product (01:03)Why you won’t be on page one straight away (02:57)It can take a lot longer than you might think to get set up (06:36)Seller Central is really hard to navigate (09:13)Amazon Seller Support isn’t very good (11:14)How I may be able to help you (14:26)USEFUL RESOURCES:Podcast Episodes:183 How to rank higher on Amazon159 How to start selling on Amazon151 Should you sell your product on Amazon?107 Common Amazon issues and how to resolve them79 What to do when things go wrong on AmazonBlog Posts: How To Rank Higher On AmazonHOW I CAN SUPPORT YOU ON AMAZON:My Free Resources Is Amazon Right For You? Mini Strategy SessionAmazon Account AuditAmazon Launch PackageAmazon Training Q&A HourBook a Power Hour with meLET’S CONNECT:Join my free Facebook group for product makers and creatorsFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: