With Christmas spirit in the air, now’s a good time to make sure your gifts and greetings are grammatically on-point; that your communication efforts don’t fall asleep while you’re away; and hear how Christmas tree farmers spread Christmas cheer throughout the year. That’s all on this holiday episode of “Shooting the Shift.”Guests:Shift•ology Account Manager Emily BennettShift•ology Agriculture Account Manager Cassie Jo ArendOhio Christmas tree farmer Jeff ReeseEpisode Links:Naughty & Nice Ways to Communicate around the HolidaysLooking for assistance in building a crisis communication plan or general communication strategy? Contact us!Learn more about Jeff's family farm at KaleidoscopeFarms.com or the farm's Facebook page.

What goes through the brains of those who host over 40,000 students on a visit to a dairy farm at one time? For our guests today, it appears to be nothing more than a casual one-on-one stroll through the parlor, but there’s a lot happening behind the scenes. We're going to learn how (and why) a very small team from Syracuse, NY has come to entertain and engage a very large live virtual audience from across the country, and what they do to keep it fresh and relevant on today's episode of "Shooting the Shift”. GuestsEmma Andrew-Swarthout, Director of Dairy Industry Image, American Dairy Association North EastKelsey O'Shea, Industry Relations Specialist, American Dairy Association North EastEpisode LinksLearn more about ADANE's virtual tripsDiscover dairy recipes and more at SavorRecipes.comExplore FREE, LIVE and ENGAGING Virtual Farm TripsA chat with a Dynamic Dairy Duo on Virtual Engagement

What the heck is a Virtual Farm Trip? Whether you call them virtual farm tours, virtual field trips or something else…Why would you want to host one? And what needs to be considered when planning to do so? We’re Shooting the Shift with Digital Engagement Manager Alex Miller to break down the basics of Virtual Farm Trips on today’s episode of “Shooting the Shift”.Episode LinksVirtualFarmTrips.comShift-ology.com6 Tips for Highly-Engaging Virtual Farm Trips

What happens when a farm girl with a lifelong passion for biology, science and communication decides to step out of the comfort of being employed by others to start her own agency, during an economic recession nonetheless? We’re Shooting the Shift with the boss of Shift•ology Communication, Melanie Wilt, to learn the story behind her business; the unique philosophy that guides the company’s work, and what it’s taken for her to make it work for 15 years and beyond. That’s all ahead in today’s episode of Shooting the Shift.Episode LinksShift-ology.com Defining Public Relations & Marketing through a Happy Meal