Like and subscribe on your favorite platform!🎙In this episode, Kevin Oakley is joined by Paul Cardis, Chief Executive Officer at ON3. Paul dissects what “Customer Experience” truly means and how it has evolved over the years and walks us through the ON3 Total CX quadrant that makes up the ultimate customer experience. After realizing that the quality quadrant wasn’t effectively being solved, Paul and other leaders in the industry decided to launch ON3! Kevin and Paul discuss the current issues in customer experience regarding survey's and share their insight on how companies can improve.Kevin and Paul discuss:Customer Experience being the “psychology of happiness”.Quick overview of the Total CX quadrant: Quality, Caring, Ease and Authenticity.Paul created ON3 after realizing that the “quality” quadrant wasn't being solved.How ON3 has developed their customer surveys.Chatbots aren’t truly solving the problem. People want human interaction.Market Proof Marketing · The Psychology of Customer Happiness with Paul CardisQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Guest Episode: The Psychology of Customer Happiness with Paul Cardis appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley and Mike Lyon sit down with special guests Brian Boero, from 1000Watt, and Bryan Sheppard, the President of Coldwell Banker Select. They discuss the latest impacts and changes caused by the proposed NAR Settlement Agreement - on this special LIVE episode of Market Proof Marketing! You'll also learn how partnering with the best agents, teams, and brokers can be your key to success, even if it begins to look a little different.Market Proof Marketing · Guest Episode: Success With Realtors In A Post-Settlement World with Brian Boero and Bryan Sheppard Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Guest Episode: Success With Realtors In A Post-Settlement World with Brian Boero and Bryan Sheppard appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley is joined by Jason Hardy, Co-Founder & CEO at Ownly, to cover customer experience, Ownly, and the pros and cons of builders partnering with realtors. They discuss the excellent customer experience provided by builders and how it is vital for the brand. They consider the negative and positive outcomes of working with realtors and question what they ultimately bring to the table. Jason walks us through Ownly, sharing the goals of the company and the surprising outcomes they’ve discovered so far.Kevin and Jason discuss:How customer experience is everything and it’s the heartbeat to most top builder brands.Having a platform that’s willing to integrate with others.What real estate agents bring to the table… or lack thereof.The solution that Ownly offers: creating trust and transparency between buyers and sellers.Ownly has shown that buyers are making big decisions at night from the comfort of their own home.Market Proof Marketing · Guest Episode: Improving The Customer Experience with Jason HardyQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Guest Episode: Improving The Customer Experience with Jason Hardy appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well!Story Time (01:35)Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery. Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don’t even know what's in it. Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note!The News (15:17) As deal rumors fly, Alphabet and HubSpot would be a strange pairing (https://techcrunch.com)4 Google Business Must-Haves for Homebuilders (https://www.doyouconvert.com) Sorry (Not Sorry), Self-Promotion Doesn't Work (https://www.whatworks.fyi)Almost half of brands view marketing as a cost rather than an investment (https://www.marketingweek.com)Things We Love Things We Hate (49:41)Jackie loves her library! Kevin's favorite is “The Master and His Emissary: The Divided Brain and the Making of the Western World” by Iain McGilchristJulie is obsessed with frozen mango.Market Proof Marketing · Ep 334: Lead Attribution is BrokenQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 334: Lead Attribution is Broken appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and Andrew Peek! The Masters is happening near Beth’s residence and Mercedes Benz is a huge sponsor so they have taken over her neighborhood and Beth discovered that Mercedes Benz contributed to the community development in order to do so. The team discusses the power that’s unleashed when businesses take advantage of their audience and work together with other businesses in a marketing setting. They dive into a deep discussion on “personas” and how they may no longer be relevant in the new home industry, suggesting it’s really a conversation about messaging and content.Story Time (07:17)Andrew is testing the full self-driving scope of his Tesla.Kevin is noticing that the phrase “what's old is new” isn’t always accurate and what’s old stays old and becomes irrelevant.Beth discovered that Mercedes Benz helped pay for their community development which is why they have the rights to take over during Masters week.Julie’s AI audio book turned out to be a failure.The News (35:51) Always Assume the **Appropriate** Appointment (https://www.doyouconvert.com)How an iPhone Powered by Google’s Gemini AI Might Work (https://www.wired.com)Welcome to the AI gadget era (https://www.theverge.com)Things We Love Things We Hate (01:09:16)Kevin’s favorite is a Youtube channel called 3Blue1Brown.Beth loves that the Baltimore Orioles are back!Andrew enjoys driving his Tesla.Market Proof Marketing · Ep 333: Perspectives on PersonasQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 333: Perspectives on Personas appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. They watch a TikTok about “personality hires” and discuss their level of importance. Andrew has joined the Tesla family which has made him more aware of the hype surrounding certain brands. This launches the team into a deep discussion about brands who make products that are different enough to give people something to talk about!Story Time (06:16)Jackie came across a failed AI ad for a Paw Patrol experience.Andrew bought a Tesla and realizes how important the brand is.Julie’s AI audio book turned out to be a failure.The News (17:31) The Great Compression (https://www.nytimes.com)The Typical Household Earns Roughly $30,000 Less Than Needed to Afford the Median-Priced Home—But That’s an Improvement From Last Year (https://www.redfin.com)Don't wait to buy a home (https://www.businessinsider.com)Things We Love Things We Hate (39:01)Andrew is enjoying the self driving auto pilot on his Tesla, but is also terrified of it.Jackie loves including her her kids in her hobbies like water coloring.Julie has gotten back into thrifting and is lovingMarket Proof Marketing · Ep 332: Give Them Something to Talk AboutQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 332: Give Them Something to Talk About appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!🎙 In this episode, Kevin Oakley sits down with Rob Hahn, Founder of Decentre Labs, to bust open the new NAR settlement! Rob addresses the wrong claims made by the media and walks us through what will change and what will stay the same. Kevin and Rob go through some scenarios to help clear up some confusion and demonstrate what the future might look like.Kevin and Rob Hahn discuss:The ways the media has gotten it all wrong leading to chaos. How steering is still preserved in the agreement. Why the new agreement will probably set the stage for smaller lawsuits down the line.That overall, nothing is really going to change. Seemingly, no one wins in this settlement. Market Proof Marketing · Guest Episode: A Deeper Look Into The NAR Settlement with Rob HahnQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Guest Episode: A Deeper Look Into The NAR Settlement with Rob Hahn appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them. Lastly, the three share their thoughts on the recent NAR deal! Story Time (03:02)Andrew is car shopping and is comparing different experiences.Jackie had a negative experience when pretending to be a customer.Beth has noticed a lot of people pretending to be “experts” and offering horrible advice.The News (19:09)Meta’s A.I. Chief Yann LeCun Explains Why a House Cat Is Smarter Than The Best A.I. (https://observer.com)The Fallout: How Will the NAR Deal Impact New Home Sellers? (https://www.thebuildersdaily.com)ICON Unveils Suite Of New Technology (https://www.builderonline.com)Productivity is way up (https://www.businessinsider.com)Things We Love Things We Hate (46:20)Jackie got Privacy Film for her house and loves it! Beth is excited for Masters week!Andrew is loving building up the credit on his solar account.Market Proof Marketing · Ep 331: Bad Customer ExperienceQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 331: Bad Customer Experience appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! Julie has been given the option to have her book “Building Certainty” turned into an audiobook with AI which sparks a debate among the team as they wrestle with the concept. They discuss the endless amount of statistics dropping each day and Kevin believes the issue is that not enough questions are being asked about the statistics.Story Time (00:13)Julie asks the team their thoughts on offering Building Certainty as an audiobook.Jackie’s friend is move 30 min away, and for Washington it's a whole new lifestyle whereas in other states its “around the corner.” Kevin says there are too many stats and not enough questions around the stat.The News (20:28)Let’s Get Visible, Visible (https://www.doyouconvert.com)Incentives Remain 'Name Of The Game' For Builders in 2024 ( https://www.builderonline.com)February Saw More Sellers Jumping Back Into the Housing Market (https://www.probuilder.com/february-saw-more-sellers-jumping-back-housing-market)Things We Love Things We Hate (39:06)Julie's been loving audiobooks again!Jackie created a blueprint for her garden.Kevin was disappointed by Napoleon (2024) and loved using the at home health test Everylwell.Market Proof Marketing · Ep 330: Too Many Stats, Not Enough QuestionsQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 330: Too Many Stats, Not Enough Questions appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Andrew Peek and Jen Barkan! The three talk about their favorite moments from the International Builders' Show and Kevin shares the advice he gave leaders who were wanting to know the best solution for getting salespeople to use CRM's: a public wall of shame. They address a lot of the conversations happening around AI and share their frustrations with the misplaced obsessiveness with it.Story Time (11:26)Jen shares a heartwarming story about an OSC who went above and beyond!Andrew appreciated the Cerave and Michael Cera Super Bowl commercial and TikTok ad.Kevin enjoyed playing Black Jack with the DYC team at IBS.The News (25:22)Google takes aim at SEO-optimized junk pages and spam with new search update (https://techcrunch.com)This Music City Builder Has A New AI Assistant (https://www.builderonline.com)Overrated: Social media viewed as overly important by businesses, marketers say (https://www.marketingweek.com/overrated-social-media/Things We Love Things We Hate (49:59)Jen is LOVING the newest OPT Episode!Andrew hates AI and has renewed his love for his Nespresso maker.Kevin loves the restaurant Sul & Beans in Las Vegas.Market Proof Marketing · Ep 329: Public Wall of ShameQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 329: Public Wall of Shame appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Julie Jarnagin and Jackie Lipinski hop on for a quick episode to give their recap on the 2024 International Builders’ Show! Their one word takeaway from the show is “accountability”. Despite the constant buzz of AI the team agrees that in the end it always came back to people. Kevin advises for next year that the builders’ show is not a place to sell something.Market Proof Marketing · Ep 328: IBS 2024 RecapQuestions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 328: IBS 2024 Recap appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Jackie Lipinski! The team dives into several topics all of which point toward leadership knowledge and action. They discuss the need for leaders to take initiative to expand the knowledge of their team when it comes to marketing, suggesting tips on "connecting the silos". Your team should know and understand what each department does and how it furthers the company’s goals. Leaders should also focus on learning about the people on their team and finding what motivates each individual! Story Time (05:09)Andrew pretended to be an electrician this week!Jackie referenced a document three times this month that she made years ago called “This Is Marketing”Beth urges leaders to get to know their people and find out what motivates them!The News (23:37)Keeping the Fire Alive: Strategies for Post-Community Launch Success (https://www.doyouconvert.com)Homeowners Are Staying Put Twice As Long As they Did In 2005 ( https://www.builderonline.com)The best way to build a new home (https://welcomehomes.com/buildability) Things We Love Things We Hate (41:58)Beth loves The International Builders' Show!Jackie loves the travel vlog tours of vacations.Andrew loves the show "Yellowstone" Market Proof Marketing · Ep 327: Connecting The Silos Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 327: Connecting The Silos appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Beth Russell and Julie Jarnagin who are gearing up to go to the IBS Show next week!! The team discuss internal communication and reporting, offering ways to do it more effectively and observing that sometimes a lack of communication can be a result of lack of knowledge. They dive into the topic of the “housing bubble” and give their thoughts on whether they think home prices will eventually drop or if the current higher prices are here to stay.Story Time (08:35)Beth has noticed a lot of conversations lately around reporting and communication.Julie has been going back to the SWOT Analysis.Andrew was disappointed by a brand he got influenced by. The News (22:37)Home shopping early may pay off as price cuts abound (https://zillow.mediaroom.com)The myth of the housing bubble (https://www.businessinsider.com)Investors Bought 26% of the Country’s Most Affordable Homes in the Fourth Quarter—the Highest Share on Record (https://www.redfin.com)Things We Love Things We Hate (43:15)Beth hates that Amazon stopped 2-day delivery to her area.Andrew loves and hates the TV show “Yellowstone”Julie loves fun Mardi Gras throws!Market Proof Marketing · Ep 326: The Housing Bubble Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 326: The Housing Bubble appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Julie Jarnagin and Jackie Lipinski. The team looks at the results of a survey that asked builders how often they visit their home communities and urge everyone to go often! They talk about the continuation of growing in your marketing role by focusing on “rounding out” your skills and give advice on how to confidently express your expertise.Story Time (04:30)Jackie created a survey and asked how often you go on-site and visit the home communities?Julie was in a meeting and had a builder say “It didn’t take me 5 minutes, it took me 10 years”Kevin heard the phrase “Fear is often caused by a temporary loss of perspective” and also believes that the true SEO is Tiktok.The News (25:44)Marketers: I dare you to go first! (https://www.doyouconvert.com)Google and Yahoo Updated Email Authentication Requirements for 2024 (https://powerdmarc.com)The Gap in Selling Intentions Between Those With Rates Above and Below 5% Shrank at the End of 2023 (https://www.zillow.com)Homes.com | Launches the BIGGEST marketing campaign in real estate history (https://www.youtube.com)Things We Love Things We Hate (54:07)Jackie loves that people are listening to the podcast, even if it means she gets her english corrected when she says “Tubberware” not “Tupperware” Julie loves the movie “Paterson” (2016) because it was the most un-stressful movie she’s ever seen.Kevin hates the word “flusterated” and also Julie.Market Proof Marketing · Ep 325: Loss of Perspective Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 325: Loss of Perspective appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley is joined by Beth Russell and special guest, Jessie Suggs! Together, they discuss the importance of appointment to sale ratio and Kevin lays out the three parts he believes it’s made up of. They talk about finding inspiration in unusual places like children's pop-up books and dive into digital advertising hot takes!Story Time (01:23)Jessie reflects on her recent trip to Garman Homes.Kevin reassures everyone that no, no one has put Kevin in a corner at IBS.Beth shares an example of pulling inspiration from unexpected places like “The Color Monster”The News (24:28)Hot Takes Digital Advertising Edition: What’s Overrated For 2024 (https://campaignsandelections.com)In rocky digital advertising landscape, advertisers reconsider direct mail (https://digiday.com)US Consumer Confidence Climbs to Highest Since End of 2021 (https://www.msn.com)32% of Homes for Sale in the Fourth Quarter Were Newly Built—Just Shy of the Record High (https://www.redfin.com)Experience the future of home tours with Zillow Immerse on Apple Vision Pro (https://zillow.mediaroom.com/2024-02-01-Experience-the-future-of-home-tours-with-Zillow-Immerse-on-Apple-Vision-Pro)Things We Love Things We Hate (52:50)Jessie’s favorite is girl scout thin mints!Beth and her husband are both enjoying “Switch” Chip & Dan Heath.Kevin’s favorite “The 22 Immutable Laws of Branding” by Al & Laura Ries as well as the Miyoo Mini.Market Proof Marketing · Ep 324: Inspiration in Unusual Places Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 324: Inspiration in Unusual Places appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski. The three discuss building a social media following and the commitment it takes to create content over a long period of time, observing that most people become deflated before any progress is made. They discuss the predicted new home design trends and discuss what they prefer and what they would like in their own homes.Story Time (05:23)Julies in-laws are searching for a second home near her family and has observed the different aspects of a home that they have to watch out for that they normally wouldn't have to consider in a different area.Jackie bought a new oven and her husband has been vigilant about getting a refund from the appliance company during the refund period whenever the price drops.Kevin visited a builder in Colorado and had two takeaways.Andrew ponders the methods of building a social media following.The News (23:15)Opendoor to livestream home selling tool during Halftime Show (www.brand-innovators.com)9 Home Design Trends Set To Transform Spaces in 2024 (/www.builderonline.com)2024 will be a 'pivot year' for the housing market: NAHB CEO ( https://finance.yahoo.com)Things We Love Things We Hate (40:52)Andrew’s favorite is “Yellowstone” as well as his personal traveling medicine cabinet. Jackie loves Care.com to find last minute childcare and she enjoys her Toast Masters class.Julie said Cepacol will save the day if you’re sick, and her son is now in driving school and she’s glad she doesn’t have to do the driving part with him.Market Proof Marketing · Ep 323: Fitting The Mold Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 323: Fitting The Mold appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Kevin Oakley, Andrew Peek, Beth Russell and special guest Karla Tuten dive into the world of chaos. The team discusses making things complicated for the sake of being complicated instead of leaning into the complexity of simplicity. They remind people it’s okay to ask questions because simple questions lead to better questions, better questions to advanced, and advanced questions lead to insight. Kevin reminds us that a little friction can be helpful if done correctly.Story Time (04:23)Beth came up with a wonderful analogy after choosing her lunch.Andrew had a terrible customer experience at a new Ace Hardware store.Kevin visited a builder in Colorado and had two takeaways.The News (33:02)Why OSCs Taking Over Onsite Leads is a Bad Idea (https://www.doyouconvert.com)48,000 companies sent Facebook data on a single person (https://www.theverge.com)Mortgage demand surges more than 10% as lower interest rates lure homebuyers (https://www.cnbc.com)Gen Z and millennials are feeling a little more confident that they can buy a house (https://www.businessinsider.com)Things We Love Things We Hate (49:33)No favorites or hates this week! Tune in for double next week!Market Proof Marketing · Ep 322: The Complexity of Simplicity Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 322: The Complexity of Simplicity appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski! The trio discuss content and the ways we consume it from start to finish when looking to make a larger purchase as well as new year resolutions and taking inspiration from Jessie Suggs word of the year “Less.” Jackie urges marketers not to underestimate small incremental changes that can make a huge difference when the heart is in it and the human element added.Story Time (08:33)Julie’s husband bought a new truck and she reflects on the content journey he went through.Jackie has been on the DYC team for three years!Andrew is at odds with social media.The News (25:02)Microsoft rolls out new AI tool that generates instant banner ads (https://searchengineland.com)It's our fault you feel bad about the economy (https://www.businessinsider.com)Housing Market Update: Homebuyers’ Monthly Payments Drop to Lowest Level in Nearly a Year, Bringing Back Some House Hunters (https://www.redfin.com)Interstate movers chased affordability in 2023 (https://zillow.mediaroom.com)Things We Love Things We Hate (37:15)Andrew has a love/hate relationship with his hot tub warranty.Jackie hates Samsung amenities.Julie is loving banana pancakes!Market Proof Marketing · Ep 321: The Human Element Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 321: The Human Element appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!In this episode, In this episode, Kevin Oakley is joined by Beth Russell and Jen Barkan! The three discuss success (primarily from the famous Maya Angelou quote “Success is liking yourself, liking what you do, and liking how you do it”) and the many definitions of the word and how each definition can change the way you view and seek success. They talk about how to reframe success in a more healthy way and Kevin adds onto Maya’s quote that success is also who you do it with. The housing market is off to the races and the team shares positive website activity stats and what they personally see going well already!Story Time (04:20)Jen changed her word of the year to “Success” after discovering her office sign has another side.Beth suggests that as the time for resolutions comes around we consider doing better at less instead of trying to add more.Kevin says the housing market is off to the races!The News (36:22)U-Haul Migration Trends: Texas, Florida Top Growth States Again in 2023 (https://www.prnewswire.com)Google Ads team facing major restructure amid automation boom (https://searchengineland.com)In 2024, Homebuilders Face a Math and Psychology Challenge (https://www.thebuildersdaily.com)What higher sales numbers could mean for the year ahead (https://www.realestatenews.com)Things We Love Things We Hate (58:47)Jen loves the new Ember mug that Kevin sent to the DYC team for Christmas!Beth found her old gameboy color and is addicted to it once more.Kevin’s favorite is the book “Same As Ever: A Guide To What Never Changes” by Morgan Housel.Market Proof Marketing · Ep 320: Reframing "Success" Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 320: Reframing "Success" appeared first on Online Sales and Marketing for Home Builders - DYC.

Like and subscribe on your favorite platform!Happy New Year! In this short episode, Kevin Oakley offers some encouragement and advice going into 2024 and shares some positive data on website activity.Kevin's 3 must reads on human psychology:  Influence: Science and Practice - Robert CialdiniPredictably Irrational: The Hidden Forces That Shape Our Decisions - Dan ArielySame As Ever: A Guide To What Never Changes - Morgan HouselMarket Proof Marketing · Ep 319: Happy New Year! Questions? Comments? Email show@doyouconvert.com and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you! The post Ep 319: Happy New Year! appeared first on Online Sales and Marketing for Home Builders - DYC.