On episode 186 we're joined by Jackson Grove, the founder of Nuthin Fancy! Jackson discusses his journey in building the brand and expanding into different industries. He talks about how the name originated from his experiences with friends, and how he wanted the brand to represent his interests in country music, hunting, golfing, and fishing. Jackson shares his early connections with artists like Hardy and Kpe Wetzel, and how they helped grow the brand. He also discusses the importance of having a dedicated team and the challenges of running a growing business in the apparel industry! He also shares some cool things to come for NF in the future!