We thank BoardActive Software for sponsoring this episode of Simple Tech Talk.

Join a conversation with George J. Chanos. We discuss the in-depth pursuit of satisfying the Capriotti's Sandwich Shop customer through tactical mobile marketing techniques. In addition, he lends his expertise on -

• Leveraging alternative perspectives to profit
• ghost kitchens
• consumer acceptance
• The lifeblood of America (Franchise Model)
• The importance of history and story in retaining customers and earning the business of new ones

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