Are you spending countless hours into your landscape business but can't seem to get the growth you crave? Maybe it's time to cut through the tactical noise and refocus on your sales strategy. This week on the show, we get to the root of what truly cultivates landscape prosperity with bestselling author Mike Weinberg and ACE Peer Group member David Amigo to talk about transforming your approach to sales and communication. We’ll unpack the five fundamentals of sales success and learn the value of shifting from a passive order-taker to a proactive demand creator in your landscaping enterprise. THE BIG IDEA:  Solid Fundamentals + Focus = Sales KEY MOMENTS: [05:21] Making Sales Simple [07:45] How Landscape Sales Have Changed  [11:32] Going on the Sales Offensive  [17:12] Why SImple Sells [20:03] Being Assertive in Sales Is Not a Bad Thing [22:48] What If I Don't Have a Sales Manager/Team [25:28] The 3 Verbs off Sales QUESTIONS WE ANSWER 1. How do you juggle landscape sales management and operations effectively?2. What is the importance of having a reliable sales pipeline?3. What are the key components of successful landscape sales strategies?4. How can salespeople create, advance, and close more deals? 5. What are the fundamentals of sales leadership? 6. How do you create a compelling sales story? 7. How can landscape businesses improve their sales processes? FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-017-landscape-sales-simplified/

Are you tired of ‘panic hiring’ and making mistakes? In this episode, MJ O’Toole, executive recruiter with McFarland Stanford, dispels the myth of instant hiring, and shows us that success lies in sourcing candidates who align with your company’s culture. Emphasizing a positive candidate experience from day one, fostering relationships, and preparing an effective onboarding process are her keys to hiring success. Transform your hiring experience from survival of the quickest to thel pursuit of the perfect match.   THE BIG IDEA:  Focus on Fit First   KEY MOMENTS: [02:31] Finding a Culture Fit [05:14] Making Your Company Attractive to Potential Hires [07:24] Timing with the Recruiting Process [11:14] How to Stand Out with Potential Hires [14:10] Onboarding [17:55] What to Look for in a Resume [21:35] Relationships are the Key to Success   QUESTIONS WE ANSWER "How to build trust during the recruitment process?" "What are the best practices for attracting top landscape talent?" "Why are conversations with potential candidates crucial even when not hiring?" "What are the top signs to look for in resumes when hiring landscaping employees?" "How to understand your company's culture for effective landscape recruitment?" "What is the best approach to creating an effective onboarding process?"   -------------------------------------------------------------- FOR SHOW NOTES AND MORE, GO TO: https://mcfarlinstanford.com/podcasts/

Attention all landscape business owners! Are you tired of struggling to find the right people, stay on top of finances, and grow your brand? In this episode of Roots of Success, we sit down with Chase Coates, the man behind Outback Landscape. We explore groundbreaking strategies and proven tactics that will guide you towards running the successful landscape company of your dreams. Chase spills his secrets on hiring stellar team members, automating sales processes, and creating a stand-out brand.   THE BIG IDEA:  A Strong Team is Your Top Priority for Growth   KEY MOMENTS: [01:41] Hiring The Right People [04:42] How Hiring the Right People Can Help You Grow [07:32] We Work for Our Money 3 times [10:40] Delegating Key Accounts [14:23] Getting to 8 Figures [17:44] More Money, Less Problems [18:28] The Next 5 Years [19:47] Consistent Branding [23:35] Using Travel to Expand Your Thinking   QUESTIONS WE ANSWER 1. What are the key factors for profitable landscaping projects?  2. Why is hiring the right people crucial for the growth of a landscaping company?  3. How can technology improve efficiency in landscaping operations?  4. What is the role of peer groups in the landscaping industry?  5. How can automation streamline sales processes in the landscaping industry?  6. What are the benefits of consistent branding for landscaping companies?   FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/secrets-to-building-a-landscape-dream-team-with-chase-coates/

Running a successful landscape company goes beyond simply creating beautiful outdoor spaces. In this episode of Roots of Success, I sit down with Michael Bosco, executive coach and industry expert, as he shares his unique journey from founding Soils Alive to taking over the family pest control business, SafeHaven. Join us as we explore all aspects of being a landscape business owner; from customer service and team management, to mergers and acquisitions. Discover the key lessons Michael learned along the way, including the importance of client expectations, embracing failure, and the challenges of managing people. THE BIG IDEA:  Celebrate Failure to Find Success KEY MOMENTS: [00:00] Michael's Background in the Landscape Industry [03:16] What they Don't Teach You in College [05:28] Pest Control as a Parallel Industry [09:46] The Logistics of a Merger [13:57] It All Comes Down to People [15:03] Onboarding New Team Members Is a Key Process [18:14] Creating Culture [21:22] How to Help Your Team Become Leaders [22:54] Leading ACE Peer Groups QUESTIONS WE ANSWER1. How to start a successful landscaping business? 2. What is plant healthcare and why is it important? 3. How to manage client expectations in the service industry? 4. What are the challenges of managing people in a landscape business? 5. How to merge and integrate small businesses effectively? 6. What are the advantages and disadvantages of running a family business? 7. How to navigate the process of buying and selling a landscape business? FOR SHOW NOTES & MORE, GO TO:https://mcfarlinstanford.com/podcast/ep-14-lessons-in-leadership-with-michael-bosco/

Join us in this eye-opening episode of Roots of Success as Tommy interviews Marty Grunder, the brilliant mind behind Grunder Landscaping Company and The Grow Group. Marty candidly shares his personal journey, highlighting the pivotal moments that led him to shed his ego and embrace new growth strategies. Discover how Marty's commitment to continuous learning and calculated risk-taking propelled his landscape company to unprecedented heights…. And ultimately led to the creation of ACE Peer Groups. Get ready to be inspired and learn how you can take your own company to new levels of success.   BIG IDEA: Want to Grow? Know when to say ‘NO’.   KEY MOMENTS: [05:01] Marty emphasizes relevance, incremental growth, and hustling. [09:09] How landscape peer groups help personal growth. [11:37] Making bold moves for business growth. [15:09] Business development and  networking for success. [18:49] Taking things slow, stop  neglecting important tasks. [23:37] Amazing experiences with landscape business owners [26:42] Former pros offer relevant advice and experience. [32:00] Self-reflection is key to personal and professional growth. [33:30] The REAL magic of ACE peer group.   QUESTIONS WE ANSWER 1. How do you grow a successful landscape business? 2. What are the benefits of joining an owner’s peer group in the green industry? 3. Name some strategies for achieving financial growth and benchmarking? 4. How to overcome challenges and break through business plateaus? 5. How to network effectively in the green industry. 6. How to achieve work-life balance while growing a successful landscaping business. 7. What’s the impact of mindset and personal development on business growth?   FOR SHOW NOTES AND MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-013-marty-grunders-playbook/

Have you ever wondered what it takes to transform your small landscape company into a multimillion-dollar empire? In this episode,Tommy sits down with Jason Cromley, the CEO of Hidden Creek Landscaping, as he reveals the unconventional strategies and mindset that propelled his business to success. From bouncing checks to building a state-of-the-art facility, Jason shares the key learnings, challenges, and milestones that paved the way for the company’s unprecedented growth. Whether you're an owner, executive, or manager, this episode will leave you inspired and armed with valuable insights on running and growing a successful landscape company. THE BIG IDEA:  Calculated risks can lead to significant growth. KEY MOMENTS: [04:19] Growth moments: new facilities & financial risks. [10:49] Purchasing a company to create a new division. [13:20] Successful investment, future potential, and rebranding.. [22:04] Becoming an effective CEO after hiring helpful consultants. [25:34] Competitive interaction in landscape peer groups. [26:26] Why I didn’t want to join a peer group, and how wrong I was. [29:31] Accountability, friendships, growth… benefits of my ACE Peer Group. QUESTIONS WE ANSWER 1. How can networking contribute to personal growth in the landscape industry? 2. Ways to improve communication and customer experiences in landscaping projects. 3. Strategies for successful forecasting and strategic planning. 4. The role and importance of consultants in the landscape industry. 5. Balancing multiple roles and responsibilities as a CEO. 6. Tips for establishing strong relationships and accountability. 7. Challenges and solutions for collaborative work between different divisions. FOR SHOW NOTES AND MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-12-risky-business-landscape-growth-paradigm/

Are you an owner in the landscape industry who is striving for success? In this episode of Roots of Success, host Tommy Cole sits down with landscape industry expert, Vince Torchia, to discuss the challenges of saying yes to many opportunities in order to build a thriving company. But as your business grows, how do you know when to start saying no and focus on what you do best? Tune in as they share their insights on how to navigate the growth of your landscape company and find the balance that leads to long-term success. THE BIG IDEA: Empower your team for strategic action. QUESTIONS WE ANSWER: 1. How can landscaping business owners say "no" to certain service lines while maintaining business growth? 2. What is the importance of finding the ideal client and team in the landscaping industry? 3. How can landscaping companies determine their ideal client profile for sustainable business success? 4. What is the role of people management and employee training in landscaping company success? 5. How does investing in the right people contribute to the financial success of landscaping businesses? 6. What are the key benefits of joining a peer group program for landscaping company owners and leaders? 7. What are some essential steps for effectively planning and setting a clear vision for landscaping companies? 8. How can landscaping companies empower their team to make decisions and drive positive outcomes? KEY MOMENTS: [04:22] The challenge for owners saying no and focusing on what they do best [06:58] Having the right people allows owners to say yes to different service lines [12:10] In certain markets, owners need to say yes to more things to cater to a wider range of clients [17:54] Why Owners need to reel things back in and get clear on their ideal client [20:42] Vince highlights the factors to identify the ideal client for your business. [26:07] Shift towards prioritizing people and their contributions in the landscape industry  [30:40] The impact of increases in pay as landscape companies recognize the importance of paying for quality [36:14] The benefits of joining the ACE Peer Group program and the upcoming webinar, "Breakthrough Blueprint," hosted by Vince Torchia and Chris Psencik ____________ FREE WEBINAR Register for our free webinar, The Breakthrough Blueprint at https://mcfarlinstanford.com/webinar

What if your landscape company could tap into untapped potential by harnessing the power of individual strengths? Join host Tommy Cole in this eye-opening episode of "Roots of Success" as he explores the transformative impact of identifying, understanding, and leveraging individual strengths within your business. Learn why focusing on what's right with people, rather than what's wrong, can take your team from ordinary to extraordinary. Discover practical strategies to find the right people, assign them the right roles, and cultivate a culture of success. Get ready to unlock the true power of your landscape company.   THE BIG IDEA:  Embrace individual strengths for better team dynamics   KEY MOMENTS: [03:12] Exploring the process of assessment and the importance of understanding and debriefing the results. [07:45] Discussing the benefits of recognizing and appreciating each other's lenses and work approaches for effective collaboration. [12:20] Highlighting the significance of setting ground rules based on individual strengths to create a harmonious team dynamic. [18:00] Introducing the four domains that categorize the 34 talent themes, and the speaker's natural inclination towards the executing domain. [24:15] Sharing the speaker's curiosity about people's strengths and their fascination with identifying and appreciating others' unique abilities. [30:35] Detailing a successful intervention with a team needing a balance between relationship building and strategic thinking. [37:10] Describing the coaching approach of asking deep questions to help clients uncover their own solutions and excel at work. [42:45] Emphasizing the necessity of understanding different lenses and values for improved workplace relationships and communication. [49:20] Highlighting the importance of hiring individuals who align with their talents and strengths for enhanced productivity in uncertain times.   QUESTIONS WE ANSWER  1. What is the importance of understanding individual strengths? 2. How can coaching help team members find their best? 3. What are the key steps for effective talent assessment? 4. How can understanding different styles improve team dynamics? 5. What strategies can be used to avoid conflict and promote collaboration? 6. What are the benefits of focusing on strengths in employee development? 7. What are some creative approaches to tackle hiring challenges?

Are you looking to create a thriving landscape company that not only delivers exceptional results but also fosters a vibrant and supportive culture? In this episode of "Roots of Success," we have a heartfelt conversation with Danielle Padilla & Michaela Rivas from The Padilla Group. They share their journey from starting in a humble garage to establishing a successful company that feels like family. Explore the challenges of delegating tasks, empowering employees, and finding the balance between maintaining control and promoting growth. Join us as we dive into the secrets behind building a landscape company with a corporate feel and a family-like atmosphere. THE BIG IDEA: Empower others to take ownership and succeed KEY MOMENTS: [00:04] How to stay focused on impactful landscape projects [05:12] The recession leads to appreciation for maintenance and recurring revenue [10:25] Fear of judgment and overcoming perfectionism [14:50] Taking action on a long overdue projects [23:02] Embracing new opportunities and finding joy in taking risks [27:30] How challenges in Sales and Operations uncovered the need for additional production help [32:45] the importance of collaboration and feedback in ACE Peer Groups [36:20] How to use May to maximize earnings [42:10] The significance of empowerment and a familial work environment. QUESTIONS WE ANSWER: 1. How to succeed in the landscape construction industry 2. How to overcome perfectionism and self-doubt in work 3. How to delegate tasks and empower employees 4. How to build a successful family-oriented culture 5. Balancing sales and operations in landscape management 6. Enhancing time management skills for landscape business owners 7. Navigating the challenges of letting go and delegating control.  FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-009-the-art-of-empowerment-the-key-to-productivity-and-success/

Looking to take your landscape & irrigation company to the next level? Step into the world of Olin Unruh, the owner of Wetlands Irrigation and Turf, in this captivating episode of Roots of Success. In a profession that often requires specialized knowledge, Olin defied expectations and turned a lack of experience into an advantage. In this deep dive, we explore how Olin's customer-centric approach, coupled with a rapidly growing demand for his services, propelled him from struggling newcomer to one of the industry's biggest success stories. Join us for valuable insights from Olin's journey, plus expert advice and practical strategies to excel in the competitive landscape business realm. THE BIG IDEA: Adaptability and Problem-Solving Fuel Success KEY MOMENTS: [07:32] How Olin transitioned from car detailing to owning Wetlands Irrigation and Turf  [12:46] The origins of Wetlands Irrigation and Turf as a spinoff of a local nursery [24:13] How a lack of experience with sprinkler systems helped Olin overcome challenges. [29:45] The challenges Olin faced in learning on the job and handling service calls and contracts [36:20] The rapid growth of Wetlands during a drought in 2010 to 2013 [41:15] Olin's customer-centric philosophy and focus on problem-solving QUESTIONS WE ANSWER 1. How do I improve profitability of my business? 2. What are some effective strategies for landscape financial management? 3. What are the benefits of joining a landscape peer group? 4. How can I optimize my business operations and increase efficiency? 5. What are some best practices for hiring and managing employees? 6. How can I grow my landscaping business successfully? 7. What are the key factors in running a successful irrigation and turf company? 8. What challenges do landscape professionals face and how to overcome them? 9. How to excel in customer service in the landscaping industry? ________________________________________ FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard FOR SHOW NOTES & MORE, GO TO: https://mcfarlinstanford.com/podcast/mastering-operations-olin-unruh/

Is it possible for a small landscaping business to achieve explosive growth and become a multi-million dollar operation? Absolutely! Join us on Roots of Success as we dive into the remarkable success story of Josh Schmieder, owner of Josh Landscape Company. We explore his humble beginnings, the obstacles he faced, and the strategies he employed to transform his business into an industry heavyweight. Whether you're a seasoned landscape professional or just starting out, this episode will provide invaluable insights on team management, growth strategies, and building a thriving empire. THE BIG IDEA:  Establishing metrics and building a strong team are the keys KEY MOMENTS: [02:15] Josh Schmieder's background in landscaping and how he started his own business. [08:45] The challenges Josh faced in building a team and managing payroll. [14:20] The significant growth phase in 2011 where Josh's company doubled its sales. [18:50] The difficulties of managing growth and establishing metrics and pricing. [22:30] The culture and management challenges that arose as the company expanded. [27:10] Josh's current success with a team of 175 employees and estimated $18 million in sales. QUESTIONS WE ANSWER 1. How do I improve profitability in a landscape business? 2. What are the key elements to consider for a successful landscape company? 3. How can I effectively manage my landscaping team? 4. What processes should I implement to streamline landscape operations? 5. What tips do you have for scaling a landscape business for long-term success? 6. How to hire and retain top talent in the landscaping industry? 7. What financial metrics should I track in my landscape company? 8. How should I optimize pricing strategies for landscaping services? 9. What are the common challenges faced by landscape business owners during growth? 10.How did Josh grow his landscape business to $18 million in sales?   FOR SHOW NOTES AND MORE, GO TO:https://mcfarlinstanford.com/podcast/episode-007-how-josh-schmieder-built-a-thriving-landscape-company

On this episode of Roots of Success, Tommy sits down with Jack Jostes, CEO of Ramblin Jackson, a marketing agency for the landscape industry. Jack shares insights about the current state of the industry, and advocates different strategies you can implement to prepare your business for economic downturns. Jack stresses the need for constant communication and contact with clients. Asking for feedback, and addressing specific needs are essential. Tommy and Jack also discuss the importance of getting reviews for all businesses, having a strong online presence, and using social media platforms to generate leads. Jack suggests proactively reaching out to clients, expressing gratitude, and providing incentives to fill open spots. He also shares long-term marketing strategies such as SEO, outbound marketing, Google Ads, and utilizing LinkedIn. Overall, this episode aims to help landscape professionals improve their business strategies, with a particular focus on navigating challenging economic times.    KEY MOMENTS: [03:11] Overview of current industry conditions; what you can start doing now to prepare. 09:39] Hot to handle clients making slower decisions. [13:05] Using enhancements and upsells with existing clients. [16:36] How to collect high-quality reviews and be proactive in providing value to customers. [19:15] Using Gifts and promos to increase conversions. [22:39] Proactivity filling the pipeline is key in an economic downturn. [26:05] Collecting email addresses for effective marketing. [29:06] Constant communication with clients is essential for success. [34:54] Defining your ideal customer for effective marketing. [39:14] How to attract customers and market offers strategically. [40:48] Get your free book from Jack.   QUESTIONS WE ANSWER: 1. How to improve my landscape business during an economic downturn? 2. What are proven marketing strategies for landscaping companies in a recession? 3. What are the best tips for effective client communication? 4. WHat are the most effective ways to showcase installations to clients? 5. How can I use social media for landscape marketing in uncertain times? 6. What are the best practices for collecting customer reviews? 7. Is email marketing still a powerful growth tool?. 8. What are the top long-term marketing tactics for landscape professionals? 9. What key strategies can landscapers use to thrive during economic downturns?   FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard   FOR SHOW NOTES & MORE, GO TO:https://mcfarlinstanford.com/podcast/the-secret-to-thriving-in-a-recession-with-jack-jostes/

On this episode of Roots of Success, recruiter Josh Nguyen discusses the importance of having a diligent recruiting process to find the right candidates and ensure growth. We dive into the standard recruitment cycle, the importance of counter-offer conversations, and the significance of proper onboarding. We also discuss how to balance quality and speed in the recruitment process and create a positive first impression on candidates.   KEY MOMENTS: [03:05] Recruiting is essential for business success. [06:35] Responding to candidates within 48-72 hours. [09:37] Counteroffers require realistic conversation and transparency. [13:07] how detailed job descriptions set candidate's expectation. [15:59] Involving others helps with the recruitment process. [20:39] Remember: other industries share skills with landscaping. [23:43] Why Proper onboarding is vital for new hires. [27:30] Detailed feedback is crucial for a consistent hiring process.   FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard   FOR SHOW NOTES & MORE, GO TO:https://mcfarlinstanford.com/podcast/recruiting-top-talent-for-your-landscape-team-with-josh-nguyen/

On this episode of Roots of Success, we have Chris Winkler, who shares his experience of managing and growing his business, Coastal Scapes. Chris talks about the challenges he faced when he struggled to hire new managers, and how he sought out accountability from someone outside his personal and work life to ensure completion of tasks. He also discusses the growth of his business, including bookkeeping, recruiting, and participation in a peer group.He also shares his long-term business goals, including acquisitions, expansion to other areas, and having his own in-house product offerings. Chris emphasizes the importance of setting both reasonable and stretch goals to have something to strive for. Tune in to hear Chris's insights and lessons learned from his journey in growing Coastal Scapes.   KEY MOMENTS [02:02] How I got started as a reluctant landscape business owner. [04:40] Bookkeeping - the need I didn’t know I needed. [07:50] Accountability through ACE Peer Groups. [12:35] How delegating increased lead capture by 150%. [15:23] Monthly accountability calls hold business owners responsible. [17:34] Hiring experienced individuals to level up. [20:50] How leaders influence by stepping back. [25:22] Setting an outrageous goal. [28:55] Seeking a diverse network for success.   FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard   FOR SHOW NOTES & MORE, GO TO:https://mcfarlinstanford.com/podcast/ep-4-how-coastal-scapes-found-success/

On this episode, Chris Pnescik from McFarlin Stanford joins us to discuss how successful landscaping companies plan ahead for their workload and identify opportunities to fill gaps in their schedule. We also talk about the importance of customer focus, communication, and persistence when securing jobs, as well as exploring different opportunities to create a flatline balance for the labor force. We’ll also show you how to emphasize attention to detail and customer-oriented approaches in executing successful projects. Join us as we dive into the science and strategies behind planning projects and learn winning sales tactics   KEY MOMENTS:     FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard   FOR SHOW NOTES & MORE, GO TO:https://mcfarlinstanford.com/podcast/ep-3-sales-strategies/

On this episode of Roots of Success, we explore the importance of good communication and planning for your landscape company. Jason New, Founding Principal of McFarlin Stanford shares his experience involving a landscape project and reflects on how better communication could have prevented an uncomfortable situation. We also learn about Jason's experience managing accounts and the valuable training he received in operational management and business development. You’ll also learn valuable tips for retaining clients through proactive communication and anticipating their needs, and the benefits of having a twelve-month plan for tackling projects. This episode provides valuable insights for landscape professionals on improving their foundational aspects of business.   KEY MOMENTS IN THE SHOW: [02:28] How Jason New learned to run maintenance teams and work with clients at Brightview. [03:43] Lessons learned in budgeting, maintenance, construction, and business development.  [09:44] The Struggle to complete tasks as promised. [10:55] ARe you leading the conversation, or is it the client?. [12:47] A hard lesson learned about good communication. [14:59] A small shift in communication saves the account. [19:50] Bigger isn’t always better. [24:43] Using themes to improve client communication and to stay ahead of seasonal work. [27:43] Creating Pre-built communication plans for clients and team members. [32:03] Being proactive and anticipating clients' needs builds trust.   FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: https://McfarlinStanford.com/scorecard   FOR SHOW TRANSCRIPTS & MORE, GO TO: https://mcfarlinstanford.com/podcast/good-communication-jason-new/

On this episode of Roots Of Success, we dive into the importance of financial statements for landscape businesses. From an overview of your Profit and Loss statement (P&L) to understanding expenses, pricing, and profitability, McFarlin Stanford’s head of finance, Liz Helton provides a wealth of information for entrepreneurs and landscape business owners. We touch on everything from managing labor costs, marking up materials, and understanding direct and indirect expenses. We also talk about the unique 50-40-10 rule you can use to help maximize your profitability and grow your landscape business. Tune in to learn more about financial management and how it can pave the way for business success   KEY MOMENTS: [04:31] The important numbers between revenue and net profit on your P&L statement.  [05:42] The 50-40-10 Rule you can use to maximize profitability. [08:52] Increase prices or increase efficiency (cut costs)? [12:32] Focus on big line items and provide incentives to save big money. [14:37] Simplify expense categories to avoid analysis paralysis.  [17:45] Why personal finance is a good comparison for running a business.    FREE DOWNLOAD: Get Your FREE Profitability Scorecard to understand the financial health of your business today! Go to: McfarlinStanford.com/scorecard   FOR SHOW TRANSCRIPTS & MORE, GO TO: https://mcfarlinstanford.com/podcast/ep-1-liz-helton-maximizing-profitability