Discover how one podcast is deftly weaving together marketing tools, scholarly resources and engaging author conversation all while bringing their beautiful art and architecture books to the audio world. Join host’s Neil McPhedran and Jennifer-Lee Gunson with Jessica Holahan, one of the hosts of the Yale University Press Podcast as they discuss her journey as a host, how the press uses the podcast to further Yale’s mission, it’s unique episode specific audiences, and the ways they assess episode value and make decisions about which books to feature beyond metrics. Throughout the conversation, Jessica shares valuable insights into audience focus, preparing for interviews effectively to balance engaging dialogue while rendering complex subjects accessible and some her most memorable interviews. Explore the Yale University Press’s engaging storytelling of visual books through their long-running podcast series and learn tips to enrich any higher education podcast along the way. Learn More: Continuing Studies Podcast Join: University Podcasters Network LinkedIn Group Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.comConnect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastco YoutubeConnect with Yale University PressLearn More: Yale University Press Podcast Twitter: @yalepress / @yaleartbooks Instagram : @yalebooks Episodes Referred toMughal Architecture Including—and Beyond—the Taj Mahal with Chanchal Dadlani Dorothy Liebes, the "Mother of Modern Weaving"The Beautiful, Atmospheric Art of Eileen Hogan, in Conversation with Elisabeth Fairman & Cathy CourtneyChapter Timestamps:(00:00:00) IntroductionHosts Jennifer Lee and Neil McPhedran introduce the episode the Yale University Press, and today’s guest, Jessica Holahan, a host of their podcast(00:03:22) Jessica’s Podcasting JourneyJessica explains how she came into her role as the director of marketing for art and architecture books at the Press.(00:04:36) The Yale University Press Podcast The history and evolution of the podcast, as well as the purpose and partnerships of Yale University Press.(00:09:28) Targeting Diverse AudiencesJessica explains the diversity of the podcast's audience due to the diversity of books they publish, as well as the ways that the podcast is used as a marketing tool and beyond in the scholarly and art worlds.(00:12:33) Next Steps and ChallengesPlans and challenges for Youtube and the podcast incorporating visual aspects into art and architecture book episodes as well as some of the freedom they have experienced by not including visuals to date.(00:14:42) Sustaining Podcast Content CreationInsights into the unique advantages that being a press brings in terms of constantly changing content, and how they select which books to feature, as well as the new realization of being a higher education podcast and it’s opportunities.(00:18:08) Episode and Guest PreparationJessica explains her approach to preparing for and getting the best out of author interviews to tell a great story. (00:21:04) Podcast Analytics and Decision MakingSome of the basic listener metrics, and thoughts on who that audience is(00:23:06) Episode Specific Audience-Centric ApproachNeil and Jessica discuss the podcast's unique episode specific audiences and subsequent uses(00:24:26) A Recommended EpisodeJessica recommends a standout episode for listeners(00:27:46) Lessons in Podcasting StrategyNeil and Jennifer reflect on the episode and share  their takeaways, highlighting the wide usage for the podcast and varied audience.  (00:00) - Introduction (03:22) - Jessica’s Podcasting Journey (04:36) - The Yale University Press Podcast (09:28) - Targeting Diverse Audiences (12:33) - Next Steps and Challenges (14:42) - Sustaining Podcast Content Creation (18:08) - Episode and Guest Preparation (21:04) - Podcast Analytics and Decision Making (23:06) - Audience-Centric Approach (24:26) - A Recommended Episode (27:46) - Lessons in Podcasting Strategy

Explore the potential for podcasting to be the classroom of the future and how Brandon Stover is making that a reality for the 630,000 downloads from Plato University. Brandon shares his passion for making education accessible for all, and why podcasting is the most effective medium for this. The discussion sheds light on the persistent issue of audience connection, the importance of owning podcast assets. Delving into his podcasting strategy, Brandon reveals the power of research based titles and how he utilizes websites like Answer the Public, to align episode content and titles with audience search patterns. Explore the future trends of podcasting, from the revolutionary potential of Bitcoin and Web3 integration to the expanding role of podcasts in higher education. Whether you're fascinated by the evolving podcasting landscape or interest in changing education delivery, there are valuable takeaways for everyone.Connect with us:Learn More: Continuing Studies Podcast Join: University Podcasters Network LinkedIn Group Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.comConnect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastco YoutubeConnect with Brandon & Plato UniversityLearn More: https://www.plato.university/ TwitterYouTubeLinkedInChapter Timestamps:(00:00:00) IntroductionHost’s Neil McPhedran and Jennifer-Lee Gunson introduce the show and discuss Brandon's podcasting journey and Plato University's mission.(00:02:53) Making Education AccessibleBrandon shares his background and journey with podcasting, the genesis of Plato University, and the goal of making education accessible to everyone. (00:05:40) Designing Courses and Finding PurposeJennifer & Brandon discuss the purpose and career courses at Plato University, focusing on helping individuals find their purpose.(00:06:59) Podcasting as a Medium for LearningDiscussion on how & why podcasting is utilized as the learning medium at Plato University.(00:09:53) Student Feedback and ImpactBrandon shares insights from student feedback and his courses' profound impact on individuals. Neil discusses the Calendly idea for generating audience feedback, questioning Brandon about its implementation in podcast lessons.(00:13:08) Marketing and Episode TitlesBrandon shares his marketing strategy, and the organic growth of Plato University and how he utilizes SEO research for titling purposes.(00:16:46) Entrepreneurial Background and Learning Neil & Brandon discuss how to use a website effectively in podcasting to own your audience with the vulnerability of apps.(00:20:21) The Future for Podcasting & Higher Education The future of podcasting in higher education and its potential to reach a global audience and disrupt traditional educational models.(00:22:53) Advice for New PodcastersBrandon provides the pieces of advice for new podcasters: choose a topic you are passionate about and get a good microphone. Consistency and passion are key.(00:24:22) Podcasting’s EvolutionBrandon discusses the opportunity for creating feedback channels in podcasting as well as the intersection of podcasting with Bitcoin, Web3, and Podcasting 2.0.(00:26:45) ConclusionNeil & Jen share their key takeaways and learnings from their conversion with Brandon.  (00:00) - Introduction (02:53) - Making Education Accessible (05:40) - Designing Courses and Finding Purpose (06:59) - Podcasting as a Medium for Learning (09:53) - Student Feedback and Impact (13:08) - Marketing and Episode Titles (16:46) - Entrepreneurial Background and Learning (20:21) - The Future for Podcasting & Higher Education (22:53) - Advice for New Podcasters (24:22) - Podcasting’s Evolution (26:45) - Conclusion

Uncover how 'Cuse Conversations is reaching students, faculty, and alumni, fostering a vibrant community as the voice of Syracuse University.  Join hosts Neil McPhedran and Jennifer Lee Gunson in an insightful conversation with John Boccacino, one of the co-hosts and the driving force of Syracuse University's 'Cuse Conversations podcast. John shares his strategies for integrating the podcast seamlessly into Syracuse University's communications calendar, making it a vital tool in the institution's communication toolkit and engaging listeners with a remarkable 70% listen through rate. Explore the impact of crafting compelling narratives, from highlighting students and alumni, vital cultural discussions to commemorating significant events in the university's history. This episode serves as a rich tapestry, weaving together the threads of innovation, storytelling, and passionate community engagement, offering a profound glimpse into the future of higher education podcasting.Connect with us:Learn More: Continuing Studies Podcast Join: University Podcasters Network LinkedIn Group Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.comConnect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastco Connect with John & 'Cuse ConversationsLearn More: 'Cuse Conversations Subscribe: Apple/Spotify Twitter:  @johnboccacino/@SyracuseUNews LinkedInInstagramFacebookChapter Timestamps:(00:00:00) IntroductionNeil & Jen introduce John Boccacino, senior internal communication specialist at Syracuse University, co-host of ‘Cuse Conversations, and passionate alum.(00:03:51) Origin and Evolution of Cuse ConversationsJohn walks the audience through his personal podcasting journey from broadcasting to the alumni office of Syracuse where he started the podcast and it’s journey from an alumni focused start. (00:07:39) Podcast's Role in Communications Strategy‘Cuse Conversations as a tool to showcase university achievements and values, as well as student community, has led to success reflected in the audience duration rate.(00:10:03) Integrating Podcast into Communications CalendarAn in-depth discussion on how Cuse Conversations fits into the larger content calendar of the communications department, and utilizes video content, newsletters and brand identity.(00:13:12)  Guest Selection & StorytellingJohn explains the different kind of stories that they like to tell, highlighting events on campus and making sure that all different audience facets understand what's happening, to topical messaging that students need to hear.(00:16:16) Understanding Metrics for SuccessDiscussion on the 70 percent listener retention rate and if identifying impactful stories and  social media engagement metrics for podcast clips and the overall use and impact.(00:20:21) Expanding Audience HorizonsJohn explains how the podcast  intentionally caters to both alumni and students' interests to widen the audience and break down silos.(00:22:56) The Strategic Hosting ApproachInsights into focusing on the podcast's brand, and guests rather than individual identity of the hosts.(00:25:08) Stories that Need to be ToldJohn talks about the different stories that he shares, and highlights the story of a scholarship program that grew out of a tragedy.(00:27:13) Future Vision and Final ThoughtsExciting plans for launching a YouTube channel and incorporating live recorded podcasts, as well as thoughts on the future of higher education podcasts(00:31:07) Conclusion (00:00) - Introduction (03:51) - Origin and Evolution of 'Cuse Conversations (07:39) - Podcast's Role in Communications Strategy (10:03) - Integrating Podcast into Communications Calendar (13:12) - Guest Selection & Storytelling (16:16) - Understanding Metrics for Success (20:21) - Expanding Audience Horizons (22:56) - The Strategic Hosting Approach (25:08) - Stories that Need to be Told (27:13) - Future Vision and Final Thoughts (31:07) - Conclusion

Discover the power of a podcast network; the tremendous value that it brings to it’s member shows, and how it’s fostering democracy and civil discourse from all sides of the political landscape.  Join hosts Neil McPhedran and Jennifer Lee Gunson in conversation with Jenna Spinelle and Brandon Stover, the driving forces behind The Democracy Group, as they share the intricacies of their pioneering podcast network. From exploring the website's role as a central hub for diverse voices and initiatives, to dissecting the innovative use of thematic shows and curated playlists, we uncover the transformative impact of podcasts on civic education and political discourse. The episode provides a behind-the-scenes look at their fellowship program, highlighting their dedication to nurturing the next generation of leaders and fostering inclusive dialogue. Join us as we navigate the nuances of political conversations, the challenges of bridging divides, and the inspiring potential of podcast networks in pushing forward a common goal and educating the general public.Connect with us:Learn More: Continuing Studies Podcast Join: University Podcasters Network LinkedIn Group Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.comConnect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastco Chapter Timestamps:(00:00:59) Introduction to The Democracy GroupIntroduction to Jenna Spinelle and Brandon Stover from The Democracy Group,  a non-partisan network of podcasts focused on democracy education.(00:02:47) The Democracy Group's OriginJenna  & Brandon introduce themselves, and walk the audience through the origins of The Democracy Group and their initiatives (00:06:38) Building the NetworkInsight into the early days of building The Democracy Group network. (00:08:35) Nonpartisan ApproachThe challenge of maintaining a nonpartisan environment and the structure the network uses to create this, and select shows to be a part of the network.(00:11:21) Benefits of Joining a NetworkDiscussion on the key benefits of joining a podcast network, focusing on promotional and marketing opportunities.(00:13:00) Application and Rules for Joining the NetworkBrandon explains the application process for potential network members. Jenna explains the voluntary nature of network participation but the main requirement of a consistent publishing schedule.(00:15:52) Media Training for Podcast GuestsJen asks for some more information on their podcast specific media training programs, the how and why behind it.(00:18:02) Collaboration Across the NetworkOverview of the avenues for collaboration amongst shows across the network through meetings, training, and virtual events.(00:19:44) Fellowship for Young VoicesDescription of the fellowship programs for the next generation that the network is offering.(00:22:44) The Central Hub: The Democracy Group WebsiteBrandon & Jenna describe the Democracy Group’s website, newsletters and overall strategy behind them.(00:24:57) Network-wide Playlists and Thematic ShowsIntroduction to network-wide playlists and their effectiveness in offering a taste of diverse shows. (00:27:25) Building a Network: Key ConsiderationsJenna shares her key learnings on how to launch a network. (00:29:00) How the Network has Shaped Jenna & BrandonJenna and Brandon share the way working on the network has really exposed them to political viewpoints that are different from their own and the importance of that. (00:30:33) Closing Hosts Neil & Jen share their key takeaways from their conversation and wrap up the episode. (00:59) - Introduction to The Democracy Group (02:47) - The Democracy Group's Origin (06:38) - Building the Network (08:35) - Nonpartisan Approach (11:21) - Benefits of Joining a Network (13:00) - Application and Rules for Joining the Network (15:52) - Media Training for Podcast Guests (18:02) - Collaboration Across the Network (19:44) - Fellowship for Young Voices (22:44) - The Central Hub: The Democracy Group Website (24:57) - Network-wide Playlists and Thematic Shows (27:25) - Building a Network: Key Considerations (29:00) - How the Network has Shaped Jenna & Brandon (30:33) - Closing

Crafting engaging stories: understanding the importance of conflict, characters, setting, and resolution, and the art of the 30-second hook in podcasting with Laura Joyce Davis of the Stanford Storytelling Project & cofounder of Narrative Podcasts. Join hosts Neil McPhedran and Jennifer Lee Gunson to unravel the secrets behind creating compelling educational podcasts. Discover the pivotal role of podcasting in higher education as Laura shares inspiring stories of students finding their voices, overcoming challenges, and embracing creativity through audio narratives. Beyond the fundamentals, this episode ventures into the intricacies of podcasting, shedding light on the evolving landscape of episode titles, podcast artwork, and audience engagement strategies.Connect with us:Learn More: Continuing Studies Podcast Join: University Podcasters Network LinkedIn Group Connect w/ Jen: Jen LinkedIn or jpodcreations@gmail.comConnect w/ Neil:  Neil LinkedIn or neil@podiumpodcastco.comTwitter:  @namcphedran / @podiumpodcastco Chapter Timestamps:(00:00:00) IntroductionHosts Jennifer Lee and Neil McPhedran introduce the Continuing Studies podcast and introduce Laura Davis, and their conversation about storytelling in podcasting, teaching, and the intersection of the two. (00:03:05) Laura's Background and Entry into PodcastingLaura shares her background in fiction writing and how she transitioned into podcasting. The story behind Shelter in Place, her daily podcast created during the pandemic, is explored.(00:06:40) Challenges of Daily Podcasting with Young ChildrenLaura discusses the challenges of balancing parenting and daily podcasting during the pandemic. (00:08:18) How Podcasting Shaped Laura's Teaching Laura reflects on how podcasting helped her find her voice as a writer, and learn to work quickly and not overthink things.(00:10:46) Stanford Storytelling ProjectLaura shares the origin story of the Stanford Storytelling Project and the way that all of her work experiences led her to her current position.(00:15:16) The Student Experience Laura highlights the transformative experiences students undergo in the SSP, the focus on the students' personal growth and the significance of embracing the messy, creative process as well as the actual career building opportunities that can come out of it. (00:18:34) Podcasting as a Career AdvantageJen & Laura discuss using podcasting projects as a tool to enhance resumes and showcase personality. Insights into how audio storytelling offers a unique, intimate connection with listeners, setting applicants apart in job applications.(00:21:30) Craft of Interview-Style PodcastingLaura takes the audience through the key components of a story and how those are applied in an interview podcast context.(00:26:03) Crafting a 30-Second HookLaura shares the importance of crafting an engaging 30-second hook and how she teaches this. (00:28:51) Episode and Show TitlesDiscussion on the significance of episode post details, including show titles, descriptions, and episode artwork(00:34:00) The Future of Podcasting in Higher EducationLaura Davis reflects on the opportunities and potential of podcasting in higher education, specifically the inclusive and accessible nature of podcasting for diverse learners.(00:37:34) ClosingNeil and Jen reflect on their takeaways from their conversation with Laura. (00:00) - Introduction (03:05) - Laura's Background and Entry into Podcasting (06:40) - Challenges of Daily Podcasting with Young Children (08:18) - How Podcasting Shaped Laura's Teaching (10:46) - Stanford Storytelling Project (15:16) - The Student Experience (18:34) - Podcasting as a Career Advantage (21:30) - Craft of Interview-Style Podcasting (26:03) - Crafting a 30-Second Hook (28:51) - Episode and Show Titles (34:00) - The Future of Podcasting in Higher Education (37:34) - Closing

A new way for students to connect with and absorb a textbook in bite-sized episodes. Join hosts Neil McPhedran & Jennifer - Lee Gunson as they continue an insightful conversation with Dr. Craig Van Slyke, an academic trailblazer who's innovating in higher education through his use of podcasting. In this episode, zoom in on Craig's companion podcast, "Information Systems for Business," shedding light on its unique role teaching his cyber-security textbook. Craig shares anecdotes of students benefiting from this innovative approach, emphasizing the value of supplementary learning materials like his podcast. They also delve into the challenges of feedback and engagement in the podcasting world. Tune in for an enriching conversation that underscores the potential of podcasting as an accessible and impactful educational tool.Chapter Timestamps:(00:00:00) IntroductionHosts Jennifer-Lee Gunson & Neil McPhedran introduce the podcast, themselves, and Craig Van Slyke(00:01:55) Information Systems for Business PodcastExplanation of Craig's podcast and its role as a companion to his textbook. The purpose of the podcast is to make complex content more accessible.(00:03:16) The Purpose of Behind the PodcastCraig goes through his purpose behind the podcast as a learning tool, and additional touch point in an environment of different student needs(00:04:55) Podcast CreationInsights into creating multiple podcasts and leveraging podcasting experience.(00:06:00) Modern Learning StylesDiscussion on how modern students prefer on-demand, bite-sized learning and the importance of adapting learning to this this changing world(00:07:23) Making Content AccessibleThe decision to make the podcast available to the public. Belief in the accessibility of educational content, and adapting to student’s needs.(00:09:37) Impact of the Podcast on Student LearningCraig talks about a study assessing the podcast's impact on student learning. Exploring student feedback on the podcast's usefulness.The challenge of not requiring students to listen.(00:10:41) Podcast SupportJen & Neil ask about adoption of this kind of learning from other faculty as well as other professors who are using the text. Craig clarifies that "Information Systems for Business" is entirely his initiative.(00:11:59) One-Star Reviews and FeedbackCraig discusses the challenge of getting feedback and engagement from podcast listeners. Jen echoes this experience and the value of one-star reviews and passionate engagement. (00:13:45) Exam-Related Spikes in DownloadsNeil and Craig talk about spikes in downloads around exam periods and the benefits of students revisiting content before exams.(00:14:51) Podcast DisclaimerCraig walks us through the disclaimer he gives off the top of each episode and the reasoning behind it. (00:16:36) Episode ConclusionNeil and Jen wrap up the interview with Craig, highlighting his passion for education and podcasting and each of their takeaways from the interview. (00:00) - Introduction (01:55) - Information Systems for Business Podcast (03:16) - The Purpose of Behind the Podcast (04:55) - Podcast Creation (06:00) - Modern Learning Styles (07:23) - Making Content Accessible. (09:37) - Impact of the Podcast on Student Learning (10:41) - Podcast Support (11:59) - One-Star Reviews and Feedback (13:45) - Exam-Related Spikes in Downloads (14:51) - Podcast Disclaimer (16:36) - Episode Conclusion

Learn about a podcast that’s unlocking the untapped potential of academic studies, distilling complex research into digestible, practical advice for industry experts.Dr. Craig Van Slyke, a passionate higher education podcaster and professor, shares his podcasting journey as the creator and host of three podcasts, emphasizing the vital importance of having a clear purpose to create & sustain meaningful content. Join hosts Jennifer-Lee Gunson & Neil McPhedran as they discuss The Cyber Ways Podcast with Craig, which explores the ever-evolving realm of cybersecurity; decoding complex academic research for real-world application, for cyber security professionals in the field. Learn how Craig successfully navigates the balance between academic rigor and audience engagement, and why quality content and a passionate, niche audience matter more to him than chasing numbers. Craig shares his experiences, challenges, and the rewards of podcasting in higher education. Whether you're an academic looking to amplify research or a podcast enthusiast, this episode offers practical tips and a fresh perspective on the art of podcasting.Chapter Timestamps:(00:00:00) IntroductionJenn & Neil introduce today’s guest, Dr. Craig Van Slyke, and introduce his podcast Cyber Ways that is the focus of part one of a two part series with Craig(00:04:38) Overview of the Podcasting JourneyCraig, a seasoned podcaster and professor, walks us through his podcasting journey and the story behind each of his three podcasts. (00:06:59) Defining Your Podcast's PurposeThe importance of clearly defining your podcast's purpose and understanding your target audience to create engaging and purpose-driven content. We dig into the specific purpose of the Cyber Ways, bridging the gap between academia and the professional cybersecurity community(00:10:30) Appreciating & Knowing Your AudienceJen & Craig discuss the idea that impact cannot always be measured by number of downloads, but rather the significance of getting this academic research into the hands of the people who can implement it, the professional cyber security community.(00:14:10) Privacy & the Digital FootprintThe unique challenges posed by cybersecurity and privacy with an online presence & data collection, and Craig reminds the audience that although this information is out there, we should still be taking the necessary security precautions. (00:20:59) Preparing for an InterviewCraig walks us through his preparation process with a run of show document to help keep everyone in the right balance between in-depth content and audience accessibility. (00:23:06) Quality Over Quantity in PodcastingThe importance of prioritizing quality over quantity when producing podcast episodes and the potential drawbacks of excessive length.(00:24:56) The Unique Value of PodcastingCraig talk about faculty support  and highlights his motivation to deeply engage with a dedicated audience and deliver purpose-driven content(00:27:27) ClosingNeil & Jen share their takeaways and wrap it up.  (00:00) - Introduction (04:38) - Overview of the Podcasting Journey (06:59) - Defining Your Podcast's Purpose (10:30) - Appreciating & Knowing Your Audience (14:10) - Privacy & the Digital Footprint (20:59) - Preparing for an Interview (23:06) - Quality Over Quantity in Podcasting (24:56) - The Unique Value of Podcasting (27:27) - Closing

Unravel the dynamic relationship between podcast & curriculum, both as a part of it, and a driving force behind it, with Dr. Gelareh Farhadian and Dave Keighron from the University Canada West. Through insightful anecdotes, learn how the "Innovation Fuel" podcast emerged as a powerful educational tool, teaching critical thinking and practical skills through real world case studies and cultivating invaluable networking opportunities for students. The unique role their producer plays in curating meaningful content and driving collaboration is also visited. Explore the symbiotic relationship between podcast and classroom, and unearth the unexpected outcomes and career-readiness benefits it offers to both students and educators.(00:00:00) IntroductionJen and Neil provide some background on UCW, and introduce Dr. Gelareh Farhadian and Dave Keighron  of the "Innovation Fuel" podcast from the University of Canada West.(00:03:05) The origins of Innovation FuelLearn what began "Innovation Fuel" and the unexpected learner benefits that have grown out of it(00:06:42) The Prototyping ProcessDave & Gelareh discuss how the podcast has evolved from a conceptual idea, and what they have learned and changed along the way(00:12:12) Podcast as CurriculumUnravel the different ways of integrating the podcasting into the curriculum, and how the podcast has shaped the curriculum.(00:16:34) The Vital Role of the ProducerDave & Gelareh expand on how working with Tomas, their producer, has positively evolved their podcast through his connections and relationships with students, faculty, & the business community.(00:18:32) The Feedback LoopDiscover the multitude of channels that Dave & Gelareh are receiving feedback and applying it to the podcast(00:20:45) True Evergreen ContentNot only do past episodes continue to be available and serve as learning tools for students, Dave & Gelareh explain how they are building these up with followup and expanding their storytelling for learning and continuing to explore new solutions.(00:22:09) Parting Wisdom: Podcasting TakeawaysDave shares his advice to start doing, and Reid Hoffman’s “ Build your airplane as you’re falling off the cliff.”(00:27:46) Conclusion & closing.Neil & Jenn share their key takeaways from the episode. (00:00) - Introduction (03:05) - The origins of Innovation Fuel (06:42) - The Prototyping Process (12:12) - Podcast as Curriculum (16:34) - The Vital Role of the Producer (18:32) - The Feedback Loop (20:45) - True Evergreen Content (22:09) - Parting Wisdom: Podcasting Takeaways (27:46) - Conclusion

Unpack the lessons learned from a college podcast's strategic pivot and adapting to change. Join hosts Jennifer-Lee Gunson and Neil McPhedran in a thought -provoking conversation with Laura Guzman, the director of Community Relations for Campus Support at CDI College. Explore their strategic pivot of the "Pick Me Up Podcast," from a covid-era mental health focus into "Career Buzz", which highlights different career options accessible through CDI’s programming. Learn about the strategic integration of their podcast into their campus app, creating a more accessible platform for students and faculty to discover and listen. Explore the power of podcasting as a tool for evergreen content creation and discover the significance of leveraging diverse distribution channels to engage students and beyond.Laura's candid story of her journey with CDI’s podcast offers wisdom for aspiring podcasters and higher education professionals seeking innovative ways to bridge connections and share impactful stories.Chapter Time Stamps(00:00:00) IntroductionHosts Jennifer-Lee and Neil McPhedran welcome listeners and  provide a brief overview of the topics covered in this episode.(00:01:22) Introduction to Laura GuzmanJen introduces Laura Guzman, the Director of Community Relations for Campus Support at CDI College, and  Laura shares the origins of CDI College's podcast as a mental health platform during the pandemic and how it evolved into the insightful "Career Buzz."(00:04:29) Strategic Rebranding and Target Audience ShiftLaura discusses the decision to rebrand the podcast, based on data-driven insights that highlighted successful episodes featuring alumni and industry professionals.(00:08:30) Unique Programming at CDI CollegeJen & Laura chat about the market - based programs available at CDI, and the opportunities they provide students with.(00:11:21) Integration of Podcasts into Campus AppThe conversation shifts to the innovative integration of the podcast into CDI College's campus app.(00:12:18) Making Podcasts Accessible on Multiple PlatformsLaura & Neil emphasize the importance of making the podcast available on various platforms, ensuring accessibility to both the CDI College community and the general public.(00:14:16) Tips for Starting a Podcast in Higher EducationLaura shares valuable insights for aspiring higher education podcasters, emphasizing the significance of professional expertise and product quality.(00:17:27) Strategic Distribution ChannelsNeil asks about the strategy and variety of distribution channels to amplify engagement.(00:20:00) Wrap-up and ConclusionJen & Neil highlight their key takeaways from the episode (00:00) - Introduction (01:22) - Introduction to Laura Guzman (04:29) - Strategic Rebranding and Target Audience Shift (08:30) - Unique Programming at CDI College (11:21) - Integration of Podcasts into Campus App (12:18) - Making Podcasts Accessible on Multiple Platforms (14:16) - Tips for Starting a Podcast in Higher Education (17:27) - Strategic Distribution Channels (20:00) - Wrap-up and Conclusion

Join hosts Neil McPhedran & Jennifer-Lee with guest Kate Young, the host, writer, and executive producer of "This is Purdue", the official alumni podcast of Purdue University. Discover how Kate transformed the podcast into a compelling narrative show, weaving captivating stories of professors, students, athletics coaches and alumni. Learn about the unique approach of utilizing video content on YouTube to complement the audio podcast, appealing to different audience segments. Gain valuable insights on building brand awareness, connecting with alumni, and engaging prospective students and parents through the power of storytelling. Whether you're new to higher education podcasting or looking to enhance your existing show, this episode is packed with practical advice and inspiration to elevate your podcasting game.Chapter Time Stamps:(00:00:00) IntroductionJennifer-Lee and Neil McPhedran introduce the episode and welcome Kate Young, the host, writer, and executive producer of "This is Purdue”(00:01:40) The Team Behind “This Is Purdue”Kate explains her role, it’s evolution since 2021, and how she works within a larger team at Purdue(00:03:17) Podcast Goals and Target AudienceDiscover the podcast as a storytelling vessel, appealing to both alumni and prospective students and parents.(00:04:38) Creating Engaging Video ContentKate discusses the successful integration of video elements on YouTube, using the same interview in different unique formats.(00:9:43) Strategically Using Video ContentPractical advice for podcasters interested in exploring video content and repurposing clips for social media.(00:12:00) The Focused Audience of PodcastingJen & Kate explore the time it takes to build a podcasting audience and value and focus of each listener(00:14:00) Utilizing Podcasts for Internal and External CommunityExploring the podcast's impact on external audiences, benefits internally, and its role as a community-building tool within the university.(00:16:35) Tips for Alumni-Focused PodcastsKate shares valuable tips on networking, growing an audience, managing expectations, and the long-term benefits of consistent content creation.(00:19:42) Higher Ed Podcast RecommendationsNeil & Kate discuss the uniqueness of “This Is Purdue” within the landscape of higher ed podcasts, as well as other recommended shows.(00:21:42) Wrapping UpJen & Neil highlight their key takeaways from the interview and sign off. (00:00) - Introduction (01:40) - The Team Behind "This Is Purdue" (03:17) - Podcast Goals and Target Audience (04:38) - Creating Engaging Video Content (09:43) - Strategically Using Video Content (12:00) - The Focused Audience of Podcasting (14:00) - Utilizing Podcasts for Internal and External Community (16:35) - Tips for Alumni-Focused Podcasts (19:42) - Higher Ed Podcast Recommendations (21:42) - Wrapping Up

Join host Neil McPhedran & Jennifer-Lee Gunson with guest Jenny Luna, the Multimedia Content Creator & driver behind the podcasts that come out of Stanford Graduate School of Business. Jenny walks us through her journey of getting podcasting started and successful at the GSB. Discover the beginnings & the secrets behind the success of the Think Fast, Talk Smart podcast and its remarkable impact on a global audience. Learn how Stanford used their existing following on social media to launch & promote their podcasts. Gain valuable tips and advice on optimizing podcast content to meet your other institutional goals, the importance of evergreen episodes, titling your podcasts to attract listeners, and the benefits of having a dedicated producer. Whether you're an aspiring podcaster in the higher education field, or already podcasting, this episode provides a treasure trove of knowledge and inspiration. If you're interested in the behind-the-scenes of podcast production, the power of leveraging a brand, and the unique opportunities podcasting offers in higher education, this episode is a must-listen!Chapter Time Stamps:(00:00:00) Introduction and Background Jen & Neil introduce the show & Jenny Luna, from Stanford Graduate School of Business. (00:04:26) Where to Begin Jenny discusses how she ‘sold’ podcasting to the Stanford GSB, and the beginnings and roles on ‘Think Fast, Talk Smart’(00:06:47) Professors & Podcasting They discuss the GSB’s podcasting program, and how best to guide & support someone who wants to start a podcast.(00:10:37) Reaching a Global Audience Jenny shares insights into how Think Fast, Talk Smart, has built it’s far-reaching audience, highlighting in particular the use of an existing audience & brand.(00:12:31) Exploring Topics Covered on the Podcast Jen asks about the range of topics covered on Think Fast Talk Smart & Jenny illustrates why those resonate with their audience. (00:14:30) How best to Support a PodcastJenny describes some of the strategies her teams has used -  the significance of creating transcripts, how to title episodes to attract listeners, and promotion through existing channels.  (00:18:28) Podcast Website PresentationStrategic ways that Stanford GSB structures & uses their podcast’s websites to reach a larger  audience & impact SEO.(00:20:04) Podcasting Strategically to Support Institutional GoalsWe explore the strategic aspects of podcasting in higher education; the importance of aligning podcast goals with communication objectives, engaging alumni, current, and prospective students, and disseminating research.(00:23:01) The Importance of Having a Producer Jen and Jenny delve into the benefits and potential roles of a dedicated producer, in scheduling interviews, providing interview prep, crafting show notes, and ensuring a smooth recording experience. (00:27:24) Final ThoughtsJenny ends by discussing the importance of being clear that a podcast is the best tool, before beginning the work, and once begun, making sure you are ready before launching. (00:30:37) Closing Remarks Neil & Jen reflect on their key takeaways & insights from their conversation with Jenny. (00:00) - Introduction and Background (04:26) - Where to Begin (06:47) - Professors & Podcasting (10:37) - Reaching a Global Audience (12:31) - Exploring Topics Covered on the Podcast (14:30) - How best to Support a Podcast (18:28) - Podcast Website Presentation (20:04) - Podcasting Strategically to Support Institutional Goals (23:01) - The Importance of Having a Producer (27:24) - Final Thoughts (30:37) - Closing Remarks

Your auditory guide to the world of higher education podcasting.  Brought to you in part by the University Podcasters Network, this series delves into the uniqueness of university podcast production and podcast growth, through the lens of seasoned podcasters across various higher education institutions.Your hosts, Jennifer-Lee Gunson and Neil McPhedran, provide you a masterclass on the intricacies of higher education podcasting. Each episode features engaging, in-depth interviews with a seasoned higher education podcaster. Tune in as our guests share their insights, tips, best practices, and stories from their podcasting journey, illuminating the way for others to follow in their footsteps.From the technical aspects of podcasting to the art of storytelling and conducting enlightening interviews, our podcast serves as a comprehensive resource for all higher education podcasters. Whether you're a seasoned podcaster or a novice just starting out, our insightful discussions will provide you with a wealth of knowledge and tips to enhance your podcasting journey.The Continuing Studies Podcast is not just a show; it's a community. We are proud to be a part of the University Podcasters Network, a vibrant LinkedIn Group of higher education podcast enthusiasts. We invite you to join us on LinkedIn and be part of our growing community, where you can connect with like-minded individuals, share your experiences, and continue your podcasting education.So, are you ready to deepen your understanding of higher education podcasting? Hit follow on the 'Continuing Studies Podcast' and join the University Podcasters Network on LinkedIn.Stay curious, stay informed, and most importantly, stay inspired. This is the Continuing Studies Podcast.Learn more at: https://www.continuingstudiespodcast.com/Join the LInkedIn Group: : https://www.linkedin.com/groups/14115712/