Archie Lee Coates IV is the co-founder of PLAYLAB, INC., an extremely multidisciplinary creative studio “with no focus.” They’ve worked with a range of clients, including Virgil Abloh, American Express, and Post Malone. We discuss the lost art of pranks, Charles Eames, Archie’s upcoming studio album, why you can’t focus too much on data and metrics, swimming in the East River, Ernest Shackleton’s hiring filter still holds, and a very simple filter for work: “is this something we want to do?”
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