What is a Category of One?

Category of One

18-06-2021 • 44分

What is a Category of One? What is the Superpower Accelerator? In our debut episode, Marissa Brassfield interviews Mike Koenigs, a 5-time entrepreneur and master of sales psychology. You'll get a glimpse at how we view branding and differentiation, how and why we help entrepreneurs reinvent their brands and businesses, and the six accelerators we focus on to help create Category of One brands.