Edith Bendermacher, Director of Globalization Strategy and Localization Operations at NetApp, recently joined Host Simon Hodgkins on the VistaTalks podcast. With her extensive experience, Edith shared valuable insights into her role, the challenges and opportunities in globalization, and her passion for mentoring in the localization industry.

In the intricate world of life sciences, the importance of localization extends far beyond mere translation. It's a critical component that ensures patient safety, regulatory compliance, and the successful global deployment of medical products and services. María Mateos, an expert in localization and life sciences, recently shed light on the nuances of this field and how companies like Vistatec are leading the charge in providing specialized services that meet the industry's stringent demands.

In the rapidly changing world of localization, John Walsh, Co-founder of LocStep Vendor Management Solutions, stands out by providing helpful solutions for companies, teams, and individuals looking to improve their localization programs and successes. In this episode, Host Simon Hodgkins discusses the approach of LocStep with John Walsh. With a rich history of optimizing localization processes at tech behemoths like Google, Meta, Twitter, and McAfee and a recent enlightening appearance on the VistaTalks podcast, Walsh offers a fresh perspective on the challenges and solutions in the localization industry.

In this episode, Host Simon Hodgkins is joined by Emer Sherry, Senior Executive, Public Policy and Regulatory Affairs at Irish Medtech Association, Ibec. The Irish Medtech Association is the business association within Ibec representing the medical technology sector. The Irish Medtech Association has more than 250 members located throughout the island of Ireland. The group’s broad focus is to promote and support an environment that encourages the sustainable development and profitable growth of FDI multinational and SME member companies. The Irish Medtech Association is led by a Board of CEOs and Chief Representatives. The Irish Medtech Association delivers training and upskilling for the MedTech and engineering businesses in Ireland through apprenticeships, springboard programs, and Skillnets Networks. Ireland is a Medtech success story with FDI multinationals and startups developing innovative medical technologies while adding investment and creating jobs across the country, with the sector being one of the most innovative in Europe, based on the number of patent applications filed with EPO. Emer Sherry shares insights on the global success of the Medtech sector and some of the important areas that help support and grow the area internationally. Emer and Simon discuss innovation in Medtech, healthcare, and regulatory frameworks. We dive into the exciting area of Digital Health and the wider topic of digitalization. An important area is sustainability, and Emer shares some information about the focus on advanced manufacturing processes and sustainability in this area. Ibec has The End-to-End Advanced Manufacturing Working Group, which brings together leading businesses to achieve the full potential of the cluster by building awareness of the value of discrete manufacturing industries, developing the existing manufacturing base with investments in Industry 4.0, and policies that support business growth—promoting collaborative relationships amongst stakeholders nationally and internationally. The Irish Medtech Association within Ibec is driving global innovation in Medtech. Focused on several areas, including promoting market-led innovation, research, and development processes to support the development of Ireland as a one-stop-shop, taking medical products and services from concept to market. About VistaTalks VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com.

In this episode, Host Simon Hodgkins is joined by Olga van Grol-Lawlor, Senior Global Regulatory Intelligence and Advocacy Manager at Boston Scientific. The medical device industry stands at the intersection of healthcare and technology, continuously pushing the boundaries of what's possible. However, with innovation comes the need for regulation, a topic that often finds itself at the center of many industry discussions. Olga and Simon discuss the current and future requirements in the medical devices regulation area, digital health, and the wider implications for European and Global healthcare.

In this episode, Host Simon Hodgkins is joined by Alex Bernet, Manager of the Master Class Program at The Localization Institute and Co-Producer of LocWorld's Process Innovation Challenge (PIC). Alex shares information on the PIC, a platform for innovations and innovators in the localization and translation industry. The Process Innovation Challenge is an event held during the Localization World conferences. It comprises a challenge event where innovators have a chance to pitch their ideas to peers and experts—the audience votes for the Process Innovator of the Year. Alex and Simon discuss current and future innovations, including an increased interest in AI, the LocWorld conference, Lean Localization, the Process Innovation Challenge, EDUinLoc, and more!

In this episode of VistaTalks, Host María Roa is joined by the Founders of Women in Localization, Anna N. Schlegel, Silvia Avary, and Eva Klaudinyova. Women in Localization is proud to be celebrating its 15th anniversary. Anna, Silvia, and Eva share information about this important milestone and the planned event celebrating the now global organization.

In this episode, Host Simon Hodgkins is joined by Pedro Guerra Ribeiro, Localization Analyst - Vendor & Project Management at Qualtrics, the leader and creator of the experience management category. More than 18,750 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action.

In this episode, Host Simon Hodgkins is joined by Elliott Rayner, Chief Marketing Officer at ARION. Elliott’s career has taken him from sporting giants like adidas and ASICS to his current role. Rayner's passion for marketing and innovation, particularly in the sports industry, is evident in his professional journey. Prior to ARION, Rayner headed the global product marketing function at Babbel, a renowned language learning platform. There, he led a team of product marketers, shaping the product roadmap and communication strategy behind Babbel's latest innovations.

In this episode, Host María Roa is joined by Carolene Méli, a renowned operations coach and consultant for events and entertainment companies. Carolene has spent a significant portion of her career specializing in VIP experiences for global entertainment giant Cirque du Soleil. She has led over 50 guest experience teams in 17 countries throughout her journey and continues to do so today from her base in beautiful Cyprus. Carolene has a unique flair for creating engaging events and creative and highly practical keynotes that help audiences to enhance the operational excellence of their events and entertainment experiences.

In this episode, Host Simon Hodgkins is joined by Beth Dunn, a visionary Product Content Leader, Author, Consultant, and Coach. Beth pioneered the content design practice at HubSpot, including developing and leading the global HubSpot content design team. Her book, Cultivating Content Design, established Full Stack Content Design as the engine for content-driven, product-led growth. The discussion covers Beth's journey in content, working with HubSpot's content design team, and assisting in propelling the company's growth from 50 to 8000 employees. Simon and Beth discuss the impact of AI on content and Beth's views on the world of delivering content that delights and drives positive outcomes and results.

In this episode, host María Roa catches up with Dave Ruane, a dynamic individual who has significantly contributed to the localization industry. Dave is the Director of Marketing at XTM International and serves on the Board of Directors for the Globalization and Localization Association (GALA). He is also the Co-founder and Chair of the Process Innovation Challenge (PIC), an exciting platform that fosters innovation in the language industry.  In conversation with Dave, we discuss his transition from being a software engineer to becoming a problem solver and solution developer in the localization industry. Dave shares his insights into how his technical background gave him a solid foundation for understanding the intricacies of localization processes and sparked his passion for finding innovative solutions. His unique perspective and expertise have enabled him to bridge the gap between technology and language, driving growth and efficiency in the industry. Dave's involvement as the Co-founder and Chair of the Process Innovation Challenge (PIC) highlights his dedication to driving innovation in the localization and translation industry. The PIC platform serves as an innovation hub, providing a space for industry innovators to share ideas, compete, and learn. Held up to three times a year during the Localization World conference, PIC is supported by XTM International and Localization World. Dave and the advisory board set the vision and values of PIC, ensuring the event's success through advisory group support, event management, and session moderation. Dave and María discuss the topic of language technology tools and what companies should consider when searching for the right solutions. Dave shares his expertise and provides valuable insights on the top three factors companies should prioritize. From seamless integration with existing systems to scalability and robust functionality, Dave emphasizes the importance of finding tools that align with business objectives and facilitate efficient localization processes. Artificial Intelligence (AI) has become a game-changer in various industries, and localization is no exception. Drawing parallels with a previous VistaTalks episode featuring Sharon O'Brien, Associate Dean for Research - Faculty of Humanities and Social Science at Dublin City University (Ep 118), María Roa asks Dave about the impact he believes AI will have on the localization industry. With his understanding of technology and localization, Dave provides thought-provoking insights into AI's opportunities and challenges. From machine translation advancements to automated content creation, he explores how AI can enhance localization processes while emphasizing the continued importance of human expertise and cultural context. About VistaTalks VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com.

In this episode, Host Simon Hodgkins is joined by Niall O'Driscoll, the Chief Executive of vStream Health. Niall shares the importance of culture, localization, and storytelling in healthcare. At vStream Health, the emphasis lies in crafting patient-centric, virtual reality experiences that redefine the relationship between patients, healthcare professionals, and the broader healthcare and life sciences industry. The company boasts a dedicated team of 3D medical animators, writers, directors, designers, and consultants collaborating to create beautiful visualizations, compelling storytelling, and digital mental health initiatives. Their goal is to revolutionize how patients and healthcare providers interact and engage, ultimately enhancing the healthcare experience. About VistaTalks VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com.

In this episode, Host María Roa is joined by Sharon O’Brien. Effective translation and localization services are critical in a world where communication and understanding are paramount. Sharon O'Brien, the esteemed Associate Dean for Research in the Faculty of Humanities and Social Science at Dublin City University, is a leading expert in translation technology, crisis translation, and machine translation. In this engaging podcast episode, we had the pleasure of discussing O'Brien's groundbreaking work and exploring topics such as the role of translation in crisis response, the human factors in machine translation, and the potential for human-machine collaboration. About VistaTalks VistaTalks has an incredible lineup of guests from around the globe. We love to feature interesting discussions with interesting people from all around the world. Follow VistaTalks on Spotify for all the latest episodes, or subscribe to the show on Apple and Google podcasts. VistaTalks is available on many other podcast platforms. To learn more about VistaTalks, please visit https://www.vistatalks.com. About Vistatec We have been helping some of the world’s most iconic brands to optimize their global commercial potential since 1997. Vistatec is one of the world’s leading global content solutions providers. HQ in Dublin, Ireland, with offices in Mountain View, California, USA. To learn more about Vistatec, please visit https://www.vistatec.com

In this episode, host Simon Hodgkins is joined by Lee Densmer. Lee helps companies create content experiences that bring their global customers closer to the brand. She believes that content can make or break your brand and that content builds relationships, and relationships drive revenue.

In this episode, Annette Lawlor, CEO and Founder of Lion People Global, a localization-specific recruitment company, joins host María Roa. Annette is responsible for making connections to drive revenue growth within the global language industry, digital media, and, lately, the AI industry through its mergers & acquisitions and talent & training solutions.

In this episode, Peter McNally, a Senior Consultant at the User Experience Center at Bentley University, joins host María Roa. Peter shares information on his background and how he got into the field of UX design. He started out studying graphic design in college but quickly realized that he was more interested in the user experience aspect of design. Peter was always fascinated by how people interacted with technology and how design could be used to improve those interactions.

In this episode, Maciej Kranz, EVP and CTO, Member of the Executive Board at KONE Corporation, joins host Simon Hodgkins. KONE, a Finnish company specializing in elevators, escalators, and automatic building doors, is using technology to solve issues related to transportation and logistics. Maciej discusses the company's use of sensors and data orchestration to create smoother experiences for people. KONE Corporation has a presence in over 60 countries and 60,000 employees, providing services to approximately one billion people daily.

In this episode, Karen Jones joins host Simon Hodgkins. Karen is the Director of Consulting and Partnerships at Denison Consulting Europe. Karen works with clients to explore their organizational culture, define their current state, and prioritize action to drive delivery.

In this episode, Anne-Marie Colliander Lind joins host María Roa. Anne-Marie is a recognized force in the global language industry landscape.