Mr. A Senthivel, The Life Transformation Coach started out as an entrepreneur and later switched to delivering transformation workshops as he realized that transformation of individual nature was his core passion. He has delivered a number of workshops in partnership with Govind Babu. The two have co-authored ‘Life is Fundamentally Management’. Senthivel has also authored ‘Womenocracy – the Recipe to a Warless and Sustainable world’, ‘Self-honesty Alters Self-Esteem’ and ‘A Parrot speaks to a Business Tycoon’.