036 Shaun Plant (LawVu) on Redefining the Practice of Law
Today’s guest is Shaun Plant, Chief Legal Evangelist at LawVu and Community Evangelist at InView. He joins host Ethan Beute to share a better way forward for lawyers going in-house – leaving the traditional law firm model and becoming proactive business partners with deep legal expertise, supported by software and tools, to make a substantial impact on the company's operations and strategy.Watch or listen to learn how content creation, certification courses, community building, a business book, activity-based metrics, and visionary leadership come together in a unique role, opportunity, and movement.Takeaways:The most important role of an evangelist is to believe in the value and impact of their message wholeheartedly, to possess a deep understanding of their audience's needs, and to cultivate personal relationships while connecting industry stakeholders.
In-house lawyers should be business partners, not just legal service providers. “There is a better way of working” - being more connected, proactive, and creative, aided by software and tools, to maximize impact on the company's success.
The core of the role involves thought leadership, social media, conferences, panels, and similar. He’s also writing a book to define and empower this movement and managing an engaged, 10,000-member community. Success is measured primarily by activity metrics – along with some vision and trust.
Most of the content in the community is member-created. It’s tech- and brand-agnostic; though it’s provided by LawVu, they’re careful to keep it focused on the goal of helping people embrace a new way to practice law. – through magazines, a website, a blog, conferences, and matchmatking/networking.
Quote of the Show:“We knew we had a solution, but it was a solution to a problem that the industry we were talking to didn’t want to admit that it had.”
Links Related to This Episode:
Shaun Plant on LinkedIn: https://www.linkedin.com/in/shaun-plant-a6705321
LawVu on Twitter: https://twitter.com/law_vu
Greg Stephenson on LinkedIn: https://www.linkedin.com/in/gstephensonuk See or Hear More Conversations on Chief Evangelist with Ethan Beute:
Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400
Chief Evangelist: https://www.chiefevangelist.com
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