What makes some companies and people successful and others not? It often has more to do with their story than their product. That question and more will be answered on this podcast with the illustrious Guillaume Wiatr. His quote says so much as to what’s possible by tweaking our message. “People will pay for a story but die for a narrative.” Guillaume Waitr is the author of Strategic Narrative: A Simple Method That Business Leaders Can Use to Help Everyone Understand Their Business, Get Behind it and Believe in It.