Marty Greenbaum, CFE is a 30+ year franchise industry professional, Certified Franchise Executive (CFE) and founder of Smart Franchise Investing. Marty serves motivated investors seeking to reach their personal and financial goals through franchise ownership. He is a franchise educator and matchmaker that helps people make smart business decisions. Simply, he helps people find the “perfect fit” franchise. His “deep roots” in franchising and detailed knowledge of hundreds of brands has enabled him to become a “top” franchise consultant. Most importantly, he loves what he does.