Is it too late to start a podcast in 2023? Rick and Kwadwo discuss this question and more w/ Travis Albritton

The Art of Online Business

11-10-2023 • 53分

The question that looms large for online course creators and coaches is - should you jump on the podcast bandwagon?

To help answer this, we've invited Travis Albritton, the founder of Honest Marketing. With a wealth of experience in producing, promoting, and optimizing podcasts, Travis has been instrumental in guiding numerous entrepreneurs and businesses to success in the podcasting realm.

His agency, Honest Marketing, takes the heavy lifting off your shoulders by specializing in podcast production, enabling clients to concentrate on their primary business.

In this episode we discuss the advantages and challenges of podcasting, strategies to bolster listener engagement, and introduce you to technical tools that can smoothen the journey for aspiring podcasters.

In this episode, you’ll learn:

  • Whether YouTube should be part of your podcasting strategy
  • Podcast production and recording tips
  • Principles for a successful podcast

Rick Mulready’s Links:

Kwadwo [QUĀ] Sampany-Kessie’s Links:

Travis Albritton’s Links:

00:00 - Introduction
01:20 - Podcasting in 2023: Is it too late?
10:11 - Why podcast? Find your unique niche
13:53 - Podcast as conversation accelerator for purchase decisions
19:48 - Intimate experience listening to podcasts while walking
21:01 - Video and audio options for podcasting
28:11 - Paid traffic, SEO, YouTube in podcasting strategy
35:53 - Start with audio, consider adding video later
37:13 - Production and recording tips
40:54 - Tools exist to repurpose video content for multi

Learn about the new podcast host:
Episode 746: It's Time For Rick To Say Farewell And Pass The Baton

Episode 720: Get to Know Kwadwo [QUĀ] The New Cohost

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