Do you want to revolutionize your podcast production process and save valuable time?  Look no further! In this episode we will be sharing the key to unlocking a result that every podcaster dreams of: a seamless integration of Descript and Podbean. "The more tools you know that can streamline your process, the easier your life as a podcaster will be." - Ariel Nissenblatt Discover how as podcasters you can revolutionize your editing process and save valuable time with the powerful integration between Descript as we share the game-changing insights on streamlining workflows and preventing creator burnout. In this episode, you will be able to: Streamline your podcast editing process and save valuable time. Integrate Descript and Podbean for a seamless editing and publishing workflow. Experience the benefits of text-based editing for your podcast episodes. Harness the power of podcast trailers and clips to engage and attract more listeners. Maximize efficiency and productivity in your podcast production and integration. Learn how to optimize your podcast workflow for a smoother editing and publishing experience. Enhance the quality and professionalism of your podcast episodes through streamlined production processes. Arielle Nissenblatt and Christiana Cromer are two experts in the podcasting industry who are passionate about helping podcasters streamline their production process. Arielle has a background in podcasting and worked at Squadcast before joining Descript, where she now focuses on the integration between the two platforms. Christiana, on the other hand, is part of the Descript team and emphasizes the importance of tools and making the editing process as seamless as possible. With their combined knowledge and experience, Arielle and Christiana are here to share the benefits of the Descript and Podbean integration, and how it can save you time and personal bandwidth as a podcaster. Get ready to learn some valuable tips and tricks to make your podcast editing and publishing workflow more efficient. Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube with LIVE DEMOS:  https://www.youtube.com/watch?v=e0vx69Z5L9I  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Podbean's Apple Subscription Integration  Podbean's Descript Editing Integration Connect with Descript, Arielle and Christiana: LinkedIn: https://www.linkedin.com/company/descript/ https://www.linkedin.com/in/arielle-nissenblatt-90348356/   https://www.linkedin.com/in/christianacromer/  Twitter (X): @descriptapp @arithisandthat Instagram: https://www.instagram.com/descript_app/ https://www.instagram.com/ariellethisandthat/  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Have you ever wondered how podcast advertising can be tracked effectively? Stay tuned to find out how ads are tracked and what both podcasters and podcast advertisers can do to see results! Today's episode is a replay of our live Podcast Ads Bootcamp event with Pete Birsinger, CEO of Podscribe.   "With podcast ad tracking, advertisers can gain valuable insights into how their campaigns are performing and make data-driven decisions for optimization." - Pete Birsinger, CEO of Podscribe In this episode, you will be able to: Maximize the effectiveness of your podcast ad campaigns through data-driven decision-making. Ensure trust and transparency in your podcast advertising efforts for increased audience engagement. Optimize your podcast ad campaigns with third-party ad verification for accurate and reliable performance measurement. Track the effectiveness of your podcast ads to make informed decisions and improve campaign performance. Discover the power of performance measurement for podcast ads and unlock new growth opportunities for your brand. Gain valuable insights into the impact of your podcast ad campaigns and make data-driven optimizations for better results. Enhance your podcast advertising strategy with advanced tracking methods for improved campaign optimization. Drive better results for your brand by leveraging data insights to inform your podcast ad campaign decisions Pete Birsinger, CEO and founder of Podbean, is our special guest on this episode of Podcasting Smarter. With his expertise in podcast advertising tracking, Pete brings a wealth of knowledge and experience to the table. He has a deep understanding of how ads are tracked and can help advertisers optimize their campaigns for maximum effectiveness. Pete's journey into the world of podcast ad attribution began with a transcription technology that evolved into providing value to advertisers by verifying ad placements and tracking ad performance. His passion lies in making the podcasting industry more efficient and helping podcasters focus on creating great content. Pete offers insights for advertisers running podcast ad campaigns and how you can gain valuable data-driven insights and make informed decisions for improved campaign optimization. Get ready to dive into the world of podcast advertising tracking with Pete Birsinger on this exciting episode of Podcasting Smarter! Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube with LIVE DEMOS:  https://www.youtube.com/watch?v=Ro8NEnpT-9c  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration Podcast Advertising Strategies for Businesses: How to Maximize Your Impact   Connect with Podscribe and Pete: LinkedIn: https://www.linkedin.com/company/podscribe/  Youtube: https://www.youtube.com/@Podscribe-ue3ij  Pete's LinkedIn: https://www.linkedin.com/in/peter-birsinger/  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today's episode is a replay of our live event with Kira Dineen of the DNA Today Podcast about how she has successfully grown her show to over 100,000 downloads and monetized in the process!  Kira shares her insights on monetization strategies for niche podcasts and the importance of providing value to sponsors. She discusses her own experience with sponsor packages and highlights the importance of transparency and aligning sponsors with your podcast's niche. Kira also emphasizes the value of packaging sponsorships and marketing efforts to provide maximum exposure and value to sponsors. Whether you're an aspiring podcaster or looking to monetize your existing show, this episode offers valuable tips and strategies to help you succeed. So tune in and learn how to make your podcast profitable while delivering valuable content to your audience. "Once we started with ads, I realized I could recoup our costs and even make a profit from the show eventually." - Kira Dineen Kira Dineen is the creator, host, and producer of the DNA Today Podcast. Since its inception in 2012, the show has amassed an impressive collection of over 225 episodes. Kira's expertise in genetics is evident, as she holds a master's degree in the field and works as a genetic counselor. Her dedication to providing accurate and valuable information about genetics has earned her recognition, including winning the Science and Medicine Podcast Awards in 2020, 2021, and 2022. With her extensive knowledge and passion for the subject, Kira has cultivated a loyal audience who turn to DNA Today for in-depth discussions and insights into the world of genetics. Listeners can trust that they will receive reliable information and engaging content from Kira's podcast. In this episode, you will be able to: Discover the secrets to successful podcast monetization through targeted sponsorships.Learn how to effectively use dynamic ad insertion to increase revenue and reach in your podcast.Explore the fascinating world of niche podcast sponsorships and unlock the potential for value creation.Dive into a thought-provoking discussion on the evolution of the podcasting landscape after the groundbreaking success of Serial.Gain insights into the importance of genetics accessibility as discussed on the DNA Today Podcast and how it impacts our lives.Listen to an enlightening interview with Kira Dineen on Podcasting Smarter and learn valuable tips for thriving in the podcasting industry.  Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=wcM49BcFqgI  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration Podcasts for Kids: Behind-the-Mic with Creator Rob Tinkler of Hero Complex Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories   Connect with the Kira and DNA Today podcast here: Website: https://dnapodcast.com/ Podcast: https://dnatodaypodcast.podbean.com/  Facebook: https://www.facebook.com/DNATodayPodcast/  Instagram: https://www.instagram.com/DNATodayPodcast/    LinkedIn: https://www.linkedin.com/in/kiradineen/  https://www.linkedin.com/company/dnatodaypodcast/  Instagram: https://www.instagram.com/herocomplex.ca/  Twitter (X): https://twitter.com/DNATodayPodcast    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Are you looking to streamline your editing and publishing process? Do you want a solution that will seamlessly integrate Descript and Podbean to achieve a more efficient workflow?  Look no further! In this episode of Podcasting Smarter we're speaking with Podbean's Director of Customer Success, John Kiernan about how you can effortlessly edit and publish your podcast episodes with Descript's Podbean integration. "With Descript and Podbean, you have no excuse. You can record, edit, and upload your podcast directly, making the process streamlined and efficient." - Norma Jean Belenky The Descript and Podbean integration presents an incredible opportunity to streamline your podcasting process. The platform allows you to publish your finished audio and video files directly to Podbean, eliminating the need for downloading and re-uploading. In essence, Descript's integration with Podbean creates a one-stop solution for editing and publishing, freeing up your time for more essential tasks like content creation. In this episode, you will be able to: Learn how Descript's user-friendly interface simplifies the podcast editing process, giving you more time to focus on creating compelling content. Discover how Descript's AI-powered technology can effortlessly remove filler words and improve audio quality, making your podcast sound polished and professional. Explore the seamless integration between Descript and Podbean, allowing you to edit and publish your podcast episodes with just a few clicks, saving you time and effort. Uncover how Descript can revolutionize your podcast editing workflow, boosting efficiency and effectiveness, so you can produce more episodes and reach a wider audience. Experience the game-changing benefits of using Descript for podcast editing, as it streamlines the entire process from start to finish, empowering you to create high-quality content effortlessly. Resources: Join our Upcoming Event on the Descript Integration with Podbean: Mastering Podcast Editing: A Deep Dive into Descript & Podbean Publishing Read more about this integration: Publish to Podbean from Descript Selecting the right Podbean plan for your Descript integrated episodes   Other Episode Mentioned:   Mastering the Art of Community Building with Descript's Arielle NissenblattPodbean's Apple Podcast IntegrationBeing a Good Podcast Guest with Jessica Rhodes of Interview Connections (where we talk about crutch words!) Register for all of Podbean's upcoming events Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

On this episode we're speaking with Kaelyn Moore of the Heart Starts Pounding: Horrors, Hauntings and Mysteries podcast!   We dive deep into Kaelyn's process of selecting stories, her meticulous production process, and the crucial role of sound design in creating a spine-chilling atmosphere for her listeners.  Kaelyn also shares how she's built her audience and how TikTok has been a KEY FACTOR in the podcast's success!  "I think storytelling was the biggest one, just how to tell a story and keep people interested, right? Because that's the best thing. That's what everyone's fighting for right now, is attention. And so keeping someone's attention for 30 minutes." - Kaelyn Moore Kaelyn shares how she chooses stories that spark her interest, focusing on topics that haven't been overdone and have good sources. She takes pride in her production process, planning episodes weeks in advance and recording in her closet for optimal sound quality. Kaelyn's attention to detail extends to her sound design, drawing inspiration from the podcast Lore and incorporating music and sparse sound effects to create an eerie ambiance. Throughout this special Halloween episode we speak about the unique and unpredictable nature of "Heart Starts Pounding," making each episode a surprise for listeners. If you're a horror and true crime podcast enthusiast looking for captivating stories with a spooky atmosphere, this Halloween deep dive episode is a must-listen. Key takeaways from this episode are: Unleash the potential of TikTok as a platform for building an engaged and devoted audience, eager to consume your content. Discover how podcasting gives a voice to everyone and empowers the so many kinds of storytelling. Prepare to have your heart racing as we delve into the podcast's horrors, haunting mysteries, and spine-tingling tales. Explore the art of storytelling and the powerful influence it has on captivating and engaging listeners. Learn the importance of sound design in creating a truly immersive and spine-chilling atmosphere that will leave you on the edge of your seat. Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: From Shelter in Place to The Stanford Storytelling Project:  Laura Joyce Davis Shares Skills Learned Along the Way Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories Smashing the Ceiling: A Conversation with Naomi Mellor, founder of the International Women’s Podcast Awards and The Skylark Collective   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe   Connect with Kaelyn and Heart Starts Pounding: Horrors, Hauntings and Mysteries here: Podcast: https://www.podbean.com/podcast-detail/7km77-2d29a2/Heart-Starts-Pounding-Horrors-Hauntings-and-Mysteries-Podcast  TikTok: https://www.tiktok.com/discover/Heart-starts-pounding  Instagram: https://www.instagram.com/HeartStartsPounding  YouTube: https://www.youtube.com/channel/UCR9md7CvNeB9YYGbSPebzwA  Email: heartstartspounding@gmail.com    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today's episode is a replay of our live event with Gemma Serenity on bringing awareness and sharing stories to empower those who have been effected by domestic violence.   If you or a loved one is experiencing Domestic Violence, call the National Helpline (US) at 1−800−799−SAFE(7233) or TTY 1−800−787−3224, or Text "START" to 88788. "By breaking the silence, by speaking, by raising awareness around domestic violence, domestic abuse, around all forms of abuse... we can start to heal." - Gemma Serenity In this episode, you will : Discover the empowering impact of breaking the silence surrounding domestic violence and find your voice again. Learn how it's possible to rewrite your personal narrative, reclaim your story, and find healing and strength after experiencing domestic violence. See how victors of abuse can embrace your journey of empowerment and learn practical strategies for moving forward after domestic violence. How it's possible to overcome feelings of shame and step into your power by taking ownership of your story and inspiring others along the way. Support survivors by practicing active listening and validation, creating a safe space for healing and growth. Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=dIpcmI58SUQ  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay  Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week   Connect with the Gemma and the Real Talk, Real Women: Breaking the Silence Around Abuse podcast: Podcast: https://www.realtalk-realwomen.com/  Facebook: https://facebook.com/RealTalkRealWomen.BreakingTheSilenceAroundAbuse LinkedIn: https://www.linkedin.com/in/gemmaserenity/ Instagram: https://instagram.com/realtalk.realwomen Twitter: https://twitter.com/WomenNotSilent    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about how businesses can maximize their advertising impact with podcast advertising.   "With a limited budget, focus on niche podcasts to get more repetition and deliver your message effectively." - Kerry Tracy   Does this sound familiar? You've been told to invest in podcast advertising to maximize your impact and ROI, but your limited budget is holding you back. In this episode, you will learn the following: How to maximize impact and ROI from your advertising budget by leveraging the power of repetition in podcast campaigns. Discover why podcast advertising is a game-changer and how it differs from traditional mediums like TV. Unlock the potential of niche audiences by targeting specific podcasts that resonate with your target market, ensuring your message reaches the right ears. Enhance listener experience and get the most out of your ad campaign by utilizing tools like frequency capping, which helps prevent ad fatigue and allows for better targeting. Reach your desired customers in specific locations by leveraging geofencing, eliminating wasted ad spend and ensuring your message is heard by those who matter most. Resources: Read more about advertising conversions on Podbean's Blog: https://blog.podbean.com/podcast-advertising-strategies-for-businesses-how-to-maximize-your-impact/    Sign up for all of Podbean's Free Live Events here: PODCAST ADS BOOTCAMP: Demystifying 3rd Party Tracking in podcast advertising Register for all of our upcoming events Sign up for programmatic advertising now: https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace  Podbean's In-App Promotion: https://www.podbean.com/advertise-your-podcast-on-podbean-app  Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?!  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today we're speaking with Podbean's Podcast Specialist, Roni Gosch about Audience Retention and why it's important to your podcast!    If you're feeling frustrated because your podcast isn't growing despite your efforts, then you are not alone! "Your first question is how do I retain the audience that I already have? So many people are focused on growing their audience, but the key is to keep the listeners you already have." - Roni Gosch, Podbean's Podcast Specialist Many podcasters are struggling to achieve increased listener loyalty and growth, despite their best intentions. They may be producing high-quality content, promoting on social media, and engaging with their audience, but the results are not matching their expectations. Instead of seeing growth, they may be experiencing stagnant listener numbers and a lack of audience retention. In this episode, you will be able to: Increase listener loyalty and podcast growth by prioritizing audience retention. Capture and retain listener attention in the first 30 seconds with effective strategies that leave them wanting more. Build trust and deepen connections with your audience by consistently releasing podcast episodes on schedule. Maintain flow and engagement throughout your recordings and editing to keep listeners hooked. Foster a dedicated space for your podcast community, allowing for engagement and promoting word-of-mouth referrals.   Resources: Read more about this conversation on Podbean's Blog: https://blog.podbean.com/audience-retention-101/ Re-Watch Podbean's Summer of Discoverability:  June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster   Register for all of our upcoming events   Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today's episode is a replay of our live event with Rob Tinkler on how to successfully make podcasts for kids!  Rob is a true creative force in the world of children's podcasting. With a background as an Emmy-nominated TV writer and a successful career in voiceover and acting, Rob brings a wealth of talent and experience to his podcasting endeavors. His passion for storytelling and his love for podcasts led him to create a network of shows specifically designed for kids with his podcast network, Hero Complex.  "Creators, you're going to get better. Oftentimes people like to get on board and hear you get better. Even some of the most successful podcasts start out rusty, but over time, they figure out the format and get really good at it." - Rob Tinkler, Hero Complex From the festive adventures of "Eight Tiny Reindeer" to the calming and imaginative journeys of "Imagination Meditation," Rob's podcasts capture the hearts and minds of young listeners. His ability to connect with children and create content that is both entertaining and educational is truly remarkable. With his unique perspective and dedication to quality, Rob has become a trusted name in the world of podcasts for kids. In this episode, you will be able to: Learn how to engage your audience and keep them hooked throughout your children's podcast. Discover effective strategies for creating content that is both engaging and educational for children. Uncover a step-by-step process for generating creative ideas that will captivate young listeners. Find out how to strike the perfect balance between humor and heartfelt moments in your podcast for kids. Explore the impact that podcasting can have on children's development and how to make it positive and enriching. Resources: Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Watch the video of this event on YouTube:  https://www.youtube.com/watch?v=xVi8oVUYspM  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: Journey of Hope: The Story of the Vietnamese Boat People podcast - LIVE Replay  Selly Thiam of AfroQueer Podcast and AQ Studios on Building a Legacy of African LGBTQIA++ Stories Stories of Pride: Live Panel Replay from Podbean’s Storytelling Podcast Week   Connect with the Rob and Hero Complex's podcasts: Website: https://www.herocomplex.ca/  LinkedIn: https://ca.linkedin.com/in/rob-tinkler-42987714 https://www.linkedin.com/company/hero-complex/ Instagram: https://www.instagram.com/herocomplex.ca/    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Do you want to see your podcast audience grow and engage with your content more? In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to how your podcast newsletter can make all the difference in growing your show and connecting with your audience!  "A newsletter lets you cut out the middleman of having Facebook or Twitter be the guy that's getting your content to your audience, and you just say, hey, guys, here's a direct thing from me." - Norma Jean Belenky In this episode you'll learn about how to: Unearth the hidden potency of newsletters for enhancing your podcast's reach. Decipher the art of cultivating a robust podcast newsletter from scratch. Appreciate the far-reaching implications of connecting directly with your audience through a newsletter. Discern the essential elements of an engaging newsletter that boosts your podcast's growth. Get familiar with an assortment of trusty tools and plugins for managing your podcast newsletter seamlessly. Resources: Read more about this conversation on Podbean's Blog: https://blog.podbean.com/podcast-newsletter/ Add the FREE Mailchimp Plug-In to Your Podbean Account: https://apps.podbean.com/services/appDetail/id/CH5PEV8917   Re-Watch Summer of Discoverability:  June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster   Register for all of our upcoming events   Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today's episode is a replay of our live event, From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts with Podbean's Podcast Specialist, Roni Gosch and VP of Marketing & Sales, Mark Pafume.  "Podcast ads meet people where they're excited about listening and they're highly engaged already with a high level of trust." - Mark Pafume Do you want to effectively promote your products through podcast advertising and achieve increased reach and engagement with targeted podcast listeners? Look no further, because we have the solution for you. In this week's episode we will be sharing effective strategies for creating and placing ads in podcasts, enabling you to attain the desired outcome of expanding your reach and engaging with your target audience. If you're ready to take your podcast advertising to the next level and achieve greater success in promoting your products, listen in for the solution you've been looking for. In this episode, you will: Discover crucial tactics for crafting and placing compelling podcast advertisements that truly hit the mark. Uncover the secrets of identifying the right podcasts that resonate with your ideal audience. Grasp the essence of CPM and ad metrics to gauge advertising performance with finesse. Learn how to create captivating ads that seamlessly blend in with the podcast's overall tone and theme. Come to appreciate the simplicity and cost-effectiveness of podcast advertising as a powerful tool for promotion and growth. Watch the video replay of this live event with the LIVE DEMO:  From Idea to Airwaves: A Step-by-Step Guide to Creating Effective Ads and Successfully Placing them on Podcasts Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?!  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/      Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today's episode is a replay of our live event, Amplify Your Audience: Navigating Discoverability as an Indie Podcaster with Lynz Floren of Growth Network Podcasts as part of Podbean's Summer of Discoverability Live Event Series!  "Optimizing podcast metadata, including clear and descriptive show notes, is crucial for improving search rankings and helping people find your podcast." - Lynn Floren In this episode of Podcasting Smarter, Lynz Floren shares creative strategies for improving discoverability and attracting listeners to your podcast. Lynz is at the helm at Growth Network Podcasts and his grasp of unique strategies and a refined methodological approach have been instrumental in redrawing the discoverability landscape for independent podcasters. Over the years, he has amassed invaluable experience that aids him in comprehending and dealing with the biggest bottlenecks that usually halt the growth trajectory of podcasts. In this episode, you will be able to: Peel back the layers of strategies crafted for boosting your podcast's discoverability. Comprehend why maintaining a dependable rhythm of high-quality content is key to audience retention. Learn to strategically tweak your podcast metadata for enhancing discoverability. Wield the power of social media for an impressive increase in your podcast exposure. Incorporate creative methods to excel in audience engagement while enhancing discoverability. Watch the video replay of this live event:  Amplify Your Audience: Navigating Discoverability as an Independent Podcaster Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Connect with Lynz and Growth Network Podcasts on socials: LinkedIn: https://www.linkedin.com/company/growthnetworkpodcasts/  https://www.linkedin.com/in/lynzfloren/  Instagram: https://www.instagram.com/gnpshows  Twitter: https://twitter.com/GNPshows  TikTok: https://www.tiktok.com/@growthnetworkpodcasts  Website: https://growthnetworkpodcasts.com/      Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Wondering how to increase discoverability while maintaining audience retention? In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss how to both retain and attract your podcast audience!  "If you prioritize Discoverability over retention, what you're going to have is more people who come in and listen to an episode and then dip back out. You're not really going to be able to build up the rapport with them. You're not really going to be able to go anywhere or grow with your podcast." - Roni Gosch Are you looking to boost your podcast's visibility without losing your loyal listeners? Get ready as we reveal powerful strategies that will help you achieve the desired outcome of expanding your reach without sacrificing the loyalty of your existing audience. In this episode you'll learn about how to: Unravel the significance of discoverability and audience retention for your podcast's progress. Exploit strategic avenues to extend your podcast's reach while preserving audience stickiness. Decode the essential metrics to assess podcast discoverability and long-term listener involvement. Investigate a best-in-class illustration of a podcast managing discoverability and retention admirably. Get versed with the recurrent pitfalls in overemphasizing on discoverability at the expense of loyal listenership. Resources: Read more about this conversation on Podbean's Blog: https://blog.podbean.com/top-5-tips-to-increase-your-podcasts-discoverability/   Re-Watch Podbean's Summer of Discoverability:  June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster   Register for all of our upcoming events   Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

On this episode of Podcasting Smarter, Podbean's Head of Events, Norma Jean Belenky, speaks with Podbean's Dir. of Cutomer Success, John Kiernan on Podbean's new Apple Podcast Subscriptions Integration!  "Creating exclusive content for your most dedicated audience can help you grow your podcast and turn your listeners into brand ambassadors." - Norma Jean Belenky. Podbean's Head of Events & APAC Enterprise Sales Apple Podcast Subscriptions is an innovative tool for podcasters looking to monetize their content. This unique feature allows podcasters to create, and charge for, exclusive content directly from their main publishing platform, such as Podbean. By tapping into this monetization avenue, podcasters can enjoy a substantial stream of revenue, resulting in an exciting transformation of the podcasting landscape.  Creating exclusive podcast episodes also provides a golden opportunity for you to engage more deeply with your audience. By offering special content, such as ad-free shows or extended interviews, you can cultivate a dedicated fanbase and deliver a more enriching listening experience for your audience. This strategy not only helps monetize your podcast but also turns loyal followers into brand ambassadors, further driving the show's popularity and reach.  The integration of Apple Podcast Subscriptions simplifies the publishing process, reducing it to a straightforward procedure. No more jumping between platforms - as a podcaster you can now manage everything from one place, including uploading and publishing your exclusive content. This seamless process makes it easier for all podcasters to focus on what truly matters – content creation. The added efficiency makes for a more enjoyable, and profitable, podcasting journey. In this episode, you will gain the following:  Discover how Apple podcast subscriptions can be a game-changer for your content monetization journey. Learn to create premium episodes that not only promote your brand but also reward your most passionate fans. Streamline your publishing process to attract and retain a wider audience. Harness the power of setting flexible subscription rates and establishing a lucrative revenue system. Realize the significance of imaginative and appealing content in retaining your listener base. Resources: Read details about the Apple Subscription Integration here: 1. How to Set Up Your Apple Podcast Subscription on Podbean: https://help.podbean.com/support/solutions/articles/25000029762-steps-to-set-up-podbean-apple-podcasts-subscriptions   2. Apple Podcasters Subscription Details: https://podcasters.apple.com/support/892-apple-podcasters-program-overview    Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977  Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?!  How to become a podcast editor: Using your indie podcast skills for freelance, remote work or to create a business LIVE REPLAY!   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss podcast conferences, the benefits of connecting with your podcast community in-person and upcoming conferences where you can meet the Podbean team!  "Podcasting can feel like a singular activity, but conferences provide a real community where podcasters are collaborative and eager to team up and do things together that benefit everybody." - Norma Jean Belenky Podcast conferences can be a game-changer for podcasters and Roni highlights the opportunity to meet new people, forge relationships, and engage face-to-face with listeners and peers. It's a chance to connect with your audience in a whole new way! If you're wondering how to maximize networking opportunities at these conferences, we've got you covered as Roni suggests reaching out to attendees and speakers before the event to schedule meetings and collaborations. Conferences can be overwhelming, but fear not! We've got some tips on how to navigate them effectively. From selecting sessions aligned with your goals to utilizing social media to extend your reach, we've covered it all. If you're a podcaster looking to expand your network, engage face-to-face with your audience, and connect with fellow podcasters, this episode is a goldmine of insights!  In this episode you'll learn about how to: Delve into the benefits of attending podcast conferences, recognizing crucial, influential relationships. Unlock the secrets of efficient networking, transforming each opportunity into a profitable connection. Navigate podcast events like a pro, making sure every minute counts towards your success. Explore how to power up your conference experiences with social media, stirring up online engagements. Discover the potent impact of collaboration and networking on your podcast journey, using it to cultivate success. Resources: Read more about this conversation on Podbean's Blog and register to win passes to Podcast Movement in Denver this August: https://blog.podbean.com/podcast-movement-denver-giveaway/  Visit the Podbean team at Booth #501 at Podcast Movement!    Join the Summer of Discoverability:  June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster   Register for all of our upcoming events   Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today's episode is a replay of our live event, Branded Podcasting: Amplifying Your Brand's Voice with Lower Street featuring Harry Morton and Shannon Martin as part of Podbean's Summer of Discoverability Live Event Series!  "Most of the listenership growth is going to come through word of mouth... So we want to make a show that is worthy of being shared, that is recommendable... That means making a great show and making it easily recommendable." - Harry Morton Please join us in welcoming Lower Street Studios: Harry Morton and Shannon Martin. With a keen understanding of the podcasting landscape, they've repeatedly demonstrated their competency in leveraging brand storytelling as a tool to resonate with niche target audiences. The combination of Harry's detailed-oriented execution and Shannon's creative zeal are the ingredients that enrich their branded podcasts with a riveting narrative that hooks the listener from the get-go. By ensuring that their podcasts are not only interesting but also positioned uniquely amid the existing gamut, they’re redefining the art and technique of podcasting. In this episode, you will learn how to: Discover the power of a deep understanding of your podcast's target audience and their listening habits.Uncover strategies to build long-lasting and meaningful relationships with your listeners.Explore the ins and outs of creating engaging, value-packed content for your podcast.Practice setting clear, intentional goals for your podcast for maximum growth.Be able to use podcast conversations as a tool for fostering meaningful engagement and connection with listeners. Watch the video replay of this live event:  Branded Podcasting: Amplifying Your Brand's Voice with Lower Street Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy: Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate Helen Fospero: From Bunk Bed to the Hebrides, Crafting Branded Podcasts with The Convex Conversation How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Connect with Lower Street on socials: LinkedIn: https://www.linkedin.com/company/lower-street/ https://www.linkedin.com/in/harrymorton/ https://www.linkedin.com/in/shannonmartinwrites/ Twitter: https://twitter.com/thelowerstreet Facebook: https://www.facebook.com/lowerstreetmedia    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about how podcast advertising statistics work, why they're important and how you can benefit from podcast ads! "The growth of podcast advertising is incredible. It's growing at a faster rate than the Internet was when it first came about. Podcast revenue is expected to reach $4 billion by 2024." - Kerry Tracy Do you want to maximize your podcast revenue and implement targeted advertising strategies that deliver results? In this episode we reveal the key to achieving your podcasting goals and unlocking the potential for increased earnings and successful advertising campaigns. Join us as we dive into the staggering growth of podcast advertising and the battle between host-read and announcer read ads, uncovering the key statistics and strategies that will leave you podcasting smarter than ever before. In this episode, you will learn the following: Uncover the imminent boom in podcast advertising revenue carving a fresh path in the media industry. Unravel the inner workings of varying ad delivery methods, leading the way in podcast marketing. Grasp the contrasting nuances of third-party and host read ads in the podcasting sphere. Appreciate how tailoring ads to the podcast format can enhance audience interaction and boost results. Resources: Read more about advertising conversions on Podbean's Blog:   https://blog.podbean.com/podcast-advertising-statistics-facts-and-figures-you-shouldnt-ignore/    Sign up for all of Podbean's Free Live Events here: Podbean's FREE Ads Bootcamp: ADS FOR BUSINESSES From Idea to Airwaves: Step-by-Step Creating Ads for Podcasts Register for all of our upcoming events Sign up for programmatic advertising now: https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace  Podbean's In-App Promotion: https://www.podbean.com/advertise-your-podcast-on-podbean-app  Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?!  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Today's episode is a replay of our live event, Podcast Discoverability: Boosting Your Reach and Growing Your Audience, featuring Russ More of Pacific Content as part of Podbean's Summer of Discoverability Live Event Series!  "Podcasts provide an opportunity to tell a story and add value, allowing brands to make a lasting impression on listeners". - Russ More Russ More is a leader in podcast discoverability. With more than a decade of experience in audio production and audience development, he has honed a keen understanding of the industry's ever-evolving landscape.  Russ is the audience development and paid media lead at Pacific Content and Chief Operating Officer at Fable & Folly Podcast Network and has developed expert knowledge on attracting and engaging audiences, making him an authoritative voice in the realm of podcast discoverability. Russ shares about podcast discoverability strategies for both brands and independent podcasters. He reveals valuable insights on leveraging social media, collaborating with established shows, and optimizing SEO techniques.  In this episode, you will: Learn innovative strategies for enhancing podcast visibility and brand recognition. Explore effective ways to utilize both owned and earned channels for comprehensive podcast promotion. Gain insights into effective paid advertising that can target potential audiences of podcasts in similar niches. Grasp the transformative potential of personal connections and word-of-mouth promotion for increasing your podcast listenership. Master the secret to designing content that engages audiences and intensifies your brand loyalty. Watch the video replay of this live event:  Podcast Discoverability: Boosting Your Reach and Growing Your Audience Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Re-watch all of our video events on Podbean's YouTube channel.    Sign up for all of Podbean's Free Live Events here: https://www.eventbrite.com/o/podbeancom-31329492977    Other episodes you'll enjoy:   Audience Development & Growth Strategy: A Conversation with Jeff Umbro and Joni Deutsch of The Podglomerate How to Create a Top Branded Podcast with Chris O’Keeffe from JAR Audio   About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 620,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com  Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe    Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Connect with Russ and Pacific Content on socials: LinkedIn: https://www.linkedin.com/company/pacific-content/  https://www.linkedin.com/in/russ-more-a7280887/  Twitter: https://twitter.com/pacificcontent  Instagram: https://www.instagram.com/pacificcontentco/  WebsiteL https://pacific-content.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

In this episode of Podcasting Smarter, we're joined by Roni Gosch, Podbean's Podcast Specialist to discuss podcast discoverability, what it means and how your podcast's audience can find you!  "Discoverability is how you find new listeners for your podcast. It's the key to expanding your reach and diving deeper into the communities you're part of." - Ronnie Gosch If you're feeling frustrated by the lack of listeners and low download numbers despite your efforts in creating great podcast content, then you are not alone! Many podcasters struggle to optimize their titles, descriptions, and tags for discoverability, resulting in missed opportunities to reach their target audience and grow their podcasts. In this episode you'll learn about how to: Explore the crucial role discoverability plays in the podcast landscape Master various strategies to heighten your podcast visibility Learn to craft catchy podcast titles, compelling descriptions, and smart tags to lure your audience Understand the magic of search engines in boosting podcast discoverability Uncover the power of podcast directories in magnifying your audience reach Resources: Read more about this conversation on Podbean's Blog: https://blog.podbean.com/top-5-tips-to-increase-your-podcasts-discoverability/   Join the Summer of Discoverability:  June 22nd: Podcast Discoverability: Boosting Your Reach and Growing Your Audience July 27th: Branded Podcasting: Amplifying Your Brand's Voice with Lower Street August 24th : Amplify Your Audience: Navigating Discoverability as an Independent Podcaster   Register for all of our upcoming events   Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe    About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com

Do you want to significantly enhance the effectiveness of your podcast advertising strategies for your business? Are you looking for a solution that will help you achieve maximum impact with your podcast advertising efforts? On this episode of Podcasting Smarter we're speaking with Kerry Tracy, Podbean's SVP of Advertising and Norma Jean Belenky, Podbean's Head of Events about what strategies businesses can implement to get podcast advertising results. We will be sharing proven strategies and techniques to help businesses maximize their podcast advertising potential and achieve unparalleled success in their marketing campaigns. "By creating an association with a popular podcast, your brand can benefit from the trust and credibility of the host, leading to higher conversions and ultimately, business success." - Norma Jean Belenky On this episode, you will learn the following: Uncover how mastering podcast listener behaviors can boost your advertising game. Learn the art of repetition, an underrated tool of podcast advertising. Connect the dots between a thriving brand identity and its presence in podcasts. Dive into the success journey of BetterHelp's masterful podcast advertising techniques. Learn the ins-and-outs of using podcast advertising for achieving business milestones.   Resources: Read more about advertising conversions on Podbean's Blog: https://blog.podbean.com/podcast-advertising-strategies-for-businesses-how-repetition-enhances-ad-recall-and-drives-conversions/   Sign up for all of Podbean's Free Live Events here: Podbean's FREE Ads Bootcamp: ADS FOR BUSINESSES From Idea to Airwaves: Step-by-Step Creating Ads for Podcasts Register for all of our upcoming events Sign up for programmatic advertising now: https://help.podbean.com/support/solutions/articles/25000028944-maximize-podcast-advertising-earnings-how-to-enable-programmatic-ads-on-podbean-ads-marketplace  Podbean's In-App Promotion: https://www.podbean.com/advertise-your-podcast-on-podbean-app  Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe  Other episodes you'll enjoy: How to Set Yourself Up For Ads on Your Podcast with Podbean’s Senior Vice President of Advertising, Kerry Tracy How to Get Started with Ads on Your Podcast: LIVE REPLAY What the Heck IS Dynamic Ad Insertion?!  About us: Podcast Smarter is the official in-house podcast by Podbean.  Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts.  If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com    Connect with us: Subscribe to our email newsletter to get updates from the team head over to: https://www.podbean.com/email-subscribe Find us on socials: Instagram: https://www.instagram.com/podbean  Facebook: https://www.facebook.com/podbeancom YouTube: https://www.youtube.com/channel/UC0H3hvTa_1_ZwFg6RjGNXGw/  Twitter: https://www.twitter.com/podbeancom   LinkedIn: https://www.linkedin.com/company/podbean  Website: https://podcast.podbean.com/    Email us: To contact Podcasting Smarter with questions get in contact at podcastingsmarter@podbean.com