Running multiple businesses, plus some copywriting tips! - with Melissa Reynolds-Lawrence

Bring Your Product Idea to Life

17-11-2023 • 45分

Today on the podcast, I'm talking to Melissa Reynolds-Lawrence. Melissa is a multi passionate creative and she splits her time between a copywriting day job, running her homeware brand and her most recent venture, an upcycling furniture studio where Melissa gives homeware a new lease of life and also hosts creative workshops.

We talked about how Melissa’s businesses have evolved, and how she manages multiple projects, including the importance of having creative outlets and being able to switch off from work. Melissa shares how trade shows have been invaluable in helping her spot trends for her online store, and the decision making process she goes through when deciding whether to stock something - if you are looking to sell your product via wholesale, this is a great insight into what shop owners and retailers are looking for.

Melissa also shares some of her copy writing expertise, including how you can never have too much information, a breakdown of how to write a product description for your website, and how to communicate with your writing the value of your product to the customer.

  • An introduction to herself and her businesses (01:39)
  • What inspired her to launch Honey Bee Home, her homeware brand (02:36)
  • Managing multiple businesses (02:58)
  • Copywriting tips for writing about products and e:commerce websites (05:48)
  • A step by step breakdown of how Melissa writes a product description (07:45)
  • Writing from a customer’s point of view, and showcasing how the product fits into their lives (09:51)
  • How a business upcycling furniture grew to include curating and selling homeware products online (13:29)
  • Building her range, and how she decides what to stock and not to stock (18:29)
  • How her customer base organically diversified (21:01)
  • Analysing buyer behaviour using Shopify analytics (22:28)
  • How she sources her products, and the power of trade shows (24:22)
  • How the upcycling side of her business works (29:36)
  • Running creative workshops (35:35)
  • Managing imposter syndrome (37:31)
  • The importance of slowing down and being able to switch off from your business (39:33)
  • Her number one piece of advice for product creators (40:48)

The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023


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