Creating and protecting a unique product - with Yanika Cordina - Cordinia Hair

Bring Your Product Idea to Life

22-12-2023 • 56分

Today on the podcast, I'm talking to Yanika Cordina, the founder of Cordina Hair, creator of the Flower Curl and Waver Bun, heatless hair curlers and wavers.

Yanika shares how she developed her products, developing the prototype herself, patenting her design, and moving to manufacture.

Yanika shares the realities of building a business whilst working other jobs, how she has used social media to spread the word about an entirely new product, working with brand ambassadors rather than influencers, and why the pre-order model works so well for her.

There's lots to take in, including a really interesting behind the scenes on her successful Dragon’s Den appearance.

  • An introduction to herself and her business (01:10)
  • The inspiration for creating her products (03:02)
  • Creating a prototype (05:31)
  • Creating a product whilst also working two jobs (07:37)
  • Patenting her design (10:45)
  • The advantages of working with a patent attorney (13:02)
  • Finding a factory to manufacture her product (16:38)
  • Launching and marketing an entirely new product (20:43)
  • How Instagram & TikTok have boosted her business (22:29)
  • Why she hasn’t invested in influencers (23:22)
  • Working with brand ambassadors (26:16)
  • The benefits of not checking what your competitors are doing (28:10)
  • Her Dragon’s Den experience (31:29)
  • Using a pre-order model (37:22)
  • The time it takes to build a successful business (43:38)
  • The challenge of keeping up with social media changes (49:22)
  • Her number one piece of advice for product creators (52:38)


The Bring Your Product Idea to Life Podcast  - Best Business Podcast Award, Independent Podcast Awards 2023


USEFUL RESOURCES:

Cordina Hair Website

Cordina Hair TikTok

Cordina Hair Instagram

Cordina Hair Pinterest

Cordina Hair Youtube


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