Whether internally or externally, corporate branding involves understanding brand identity and how to connect the parent brand and sub-brands to make long-lasting connections with consumers.

Users are demanding greater privacy and transparency, including choice and control, over how their personal data is used. This episode for consumers and marketers explains the origin of cookies and why a cookie-less world will impact everyone.

Programmatic ad buying is software used to buy digital advertising. Programmatic buying uses machines and algorithms to purchase display space across multiple platforms at reduced rates. We’ll tell you why this is an effective use of your marketing dollars.

The most frequent questions we get are, “is my marketing agency any good” and “how do I know if it’s working?” In this episode we walk you through the ins and outs of hiring a marketing agency to promote your business.

There are so many more options than marketing only on digital when you’re looking to promote your business and attract more customers. In this episode, we talk about the many choices you have to sell your product or service beyond digital.

To successfully reach new customers and save money, you’ll want to understand how to lay out an advertising plan. Learn all about media buying and what it means to create advertising that works and Wicked Bionic successfully plans media for our clients.

Listen to Leashes by Lori Founder Lori Lippincott talk about how her passion for dogs lead her to launch a new business in 2020. Hear Carlos and Dana share marketing and growth strategy tips with Lori on how to take her customized dog leash business to the next level!

VP, SBA Loan Specialist at City National Bank and Co-owner of Charles Jacobsen, Inc, Mark Morales is a champion for small businesses and an advocate and representative for diverse business owners in the LGBT community. Learn how Mark helps small businesses from the perspective of being a small business owner himself!

Robin Richter CEO, Wearable Imaging, a 29-year promotional products business and Best Selling author of The Golf Course Millionaire. Robin’s take on how to wow your customers and use tools like playing golf to develop those key business relationships!

CEO and Co-founder CEO Success Community has over 25 years of experience working with the world's biggest advertising agencies and brands. Marianne shares the inside scoop on bringing in new business by developing strategic relationships, innovating in ways that move you past your competitors, and the importance of always learning how you can serve your clients better.

One in four adults in the US have some form of disability. Therefore, it is essential to consider accessibility when developing your brand, marketing and communications as well as the tools you utilize to distribute your advertising. Join our marketing exec hosts Carlos Sapene and Dana C. Arnett  to discuss how to make your brand accessible.

The Social Dilemma is one of Netflix's most popular documentaries right now. It deals with the attitudes inside of big tech companies towards our personal data and how it is used. It also talk about the shifts in how it was intended to be used to how now it is being leveraged to make us think, or act a certain way.

Lauren Skinner, Communications Director in the Public Relations and Marketing Office at the Los Angeles Public Library, shares her passion for marketing public services and the unique experiences that led her to work in the government sector. This unique chat will inspire, educate, and realize the power you can harness from public services, free to the public.

Our new series, "Marketing Luminaries," delves into not only the lives of people we admire in the industry but into types of innovative ways to market your business. In this first episode of the series, we explore B2B marketing with the powerhouse that is Nicole Sabatini, VP of B2B Marketing at Hulu. Join us as we discuss why she loves what she does and tips for people working towards marketing their business to other businesses.

Women-founded companies in First Round Capital’s portfolio outperformed companies founded by men by 63%. Private tech companies led by women achieve a 35% higher ROI. Investing in women-owned and women-led companies seems like a no-brainer, then why is it so challenging for these businesses? Join us as entrepreneur, podcaster, and industry leader Catherine Gray discusses the opportunities and challenges funding women-owned and led companies.

Real-time marketing is happening now. Knowing when a potential customer is at, near, or frequenting a competitor's business is a unique strategic opportunity to reach them when they're deciding to purchase.

Any campaign presents challenges. Social issue campaigns are perfect examples of challenging expectations and perceptions. Today we cover how to overcome established perceptions about your brand to deliver its message effectively.

Stay abreast of new advertising opportunities and platforms, enabling self-serve tools to help your audience. Cut through the noise of your competitors by innovating and leveraging advertising platforms that reach your audience when they're engaged.

It's the Who's Who of Video Platforms. Join us as we discuss the latest on creative video platforms that are hot, and coming to the industry with content expert and business coach Lia Haberman. Reach engaged audiences by getting creative with short-form videos on these platforms.

Lia Haberman, Adjunct Professor at UCLA, Content Expert and Corporate Coach, joins us for a conversation on creating an effective content strategy for your business and identifying and working with influencers to get your message out there and the future of content.