Helen Brunsdon has worked extensively across the animation industry as a consultant, producer and executive, working with some of the most creative names in animation. In addition to her production work, Helen also works as animation adviser, programmer, events producer and jury member. Helen served as the Director of Animation UK in December 2016 before becoming the Director of the British Animation Awards (BAA). The power of animation in telling a story is well known and appreciated by many audiences. In this episode, host Hannah Austin talks to Helen about what it means to have a holistic view of the animation industry and how it fits into many aspects of the Arts, including music, film and children’s TV. Their conversation explores both the artistic and commercial side of animation, audiences’ changing appetites, what challenges the UK animation industry is facing and what must be done to ensure that the industry goes from strength to strength.​ For more information about the British Animation Awards, visit: https://www.britishanimationawards.com