Guest Iain Percy is a four-time Olympian, three-time Olympic medallist and double Olympic champion. Passionate about protecting the oceans, the economics graduate founded Artemis Technologies in 2017, with a mission to see how technology could play a part in the decarbonisation of the maritime industry. He has overseen the company's transition from a sailing services provider to an applied technologies company focusing on green innovations for marine transportation. In this podcast episode, host Rachael Everard talks to Iain about his motivations and the challenges he faced in his sporting career which led him to create Artemis Technologies. Ian believes the sea is a perfect place to start with full autonomy, and that domestic maritime transportation is where the UK can show leadership. As Artemis will soon launch their fleet of zero emission vessels, Iain argues how a green solution is more cost effective over time for operators, but work must be done to convince them to make the jump.