In this fantastic interview with Tracy Hazzard you will learn the subtile and not so subtle differences betwen selling products online compared to putting them on the shelf of a brick and mortor store. Special Guest Tracy Hazzard who has spent more than 20 years living and designing together with her husband Tom. For clients they solve the problem of what to make and most importantly, what it takes to make it competition-proof. Collectively they have designed and developed over 250+ consumer retail products that generate more than $750 million dollars in revenue. Their experiences are taught in an entrepreneurship course at Northwestern University’s Kellogg School of Management. In the last year, Tom & Tracy have added WTFFF?! 3D Print podcast hosts to their list of joint credits.