Audio Leads

Rumble Studio

Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio. read less
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#14: Get Yourself on a Podcast and Get Your Voice Heard - Trent Anderson, Podchaser - E14
10-10-2022
#14: Get Yourself on a Podcast and Get Your Voice Heard - Trent Anderson, Podchaser - E14
Are you promoting a certain product or service? Developing your personal brand? Starting your own podcast? Then being a guest on a podcast is a must. To the listener, it’s important for them to hear you talk, they see you differently. Different means more important and an expert in your field. This episode is all about how to get your voice heard as a podcast guest. Trent is head of publisher partnerships at the world’s most comprehensive podcast database, Podchaser. As part of their service, they’ll find you podcasts that fit you best, gather information on them, and help you in writing a personalized pitch for you.  He shares with us some useful insights into how people can boost their chances of getting invited into podcasts and share their unique messages and point of views with new audiences. Don’t miss it out! Highlights Guest podcasting seen as a marketing toolBecome valuable with a unique Point of View (POV)The 7 key features of crafting your POVAn alternative to increase your guest appearances   Links from the show Podchaser WebsitePodchaser LinkedInTrent Anderson LinkedInTrent Anderson twitter Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up-to-date Audio Leads NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studio See omnystudio.com/listener for privacy information.
#9: Branded Podcast Tips from the #1 Agency in France - Chloé Tavitian, HRCLS - E9
11-05-2022
#9: Branded Podcast Tips from the #1 Agency in France - Chloé Tavitian, HRCLS - E9
Chloé Tavitian is head of Audio Narrative at HRCLS, the number one podcast agency in France. HRCLS is also part of Havas, one of the largest communication groups in the world. HRCLS produces high-end podcasts and works with big brands like LVMH, VINCI, Orange, etc.  From luxury brands to retail and B2B companies, Chloé will share her knowledge and experience, highlighting the crucial steps you should never skip when producing a branded podcast, all from an agency perspective! As she says, from the start of the production process till the end, never let go of your communication strategy for your podcast outreach.  “Tell the whole world that you have released your podcast”.  Highlights Podcast is a marathon, not a sprint! How to make your podcast “famous”.The mistake: skipping the “why?” question with the clients. Why are they doing a podcast? Audio is on the rise with new formats emerging.How to produce a branded documentary podcast with over 100,000 listens in less than 6 months (can be found on Apple podcast: “Réparer les violences”) Links from the show Réparer les violencesHRCLSChloé Tavitian linkedin Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up to date Audio Leads NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studio See omnystudio.com/listener for privacy information.
#8: Ads on Podcasts, How Do They Work? - Benjamin Masse, Triton Digital - E8
27-04-2022
#8: Ads on Podcasts, How Do They Work? - Benjamin Masse, Triton Digital - E8
Listeners: Have you already heard ads on podcasts?  Brands: Have you considered putting ads on your podcast and studying the engagement it can create with your audience?  How does it work? Audio ads are using AI technologies and real-time bidding to gather data and analyze the audience's behavior while online. This data provides a real-time campaign optimized for their tastes and preferences. Still, technologies need to evolve to provide more reliable data for brands. Our guest, Benjamin Masse, is in charge of Product Strategy and Market Development at Triton Digital (formerly Triton Media Group), a digital audio technology and advertising company based in Los Angeles. Benjamin has a deep understanding of online media and its impact on society. As an accomplished musician, he also fully appreciates the growing importance of interactions between business, technology and culture.   Highlights Benefits of ads in podcastsThe relationship between ads and podcast type, audience and purposeDifference between ads on podcasts, programmatic audio and radio advertisingWhich technologies enable live and on-demand publishers to grow audience and revenue globallyAI technologies and real-time bidding to gather data and analyze the audience's behavior while online   Links from the show TRITONB. Masse Linkedin B. Masse Twitter Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up to date Audio Leads NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studio See omnystudio.com/listener for privacy information.
#7: The Podcasting Journey of a Business School - Lara Vogel & Emily Olyarchuk, ESCP - E7
13-04-2022
#7: The Podcasting Journey of a Business School - Lara Vogel & Emily Olyarchuk, ESCP - E7
ESCP is one of the leading business schools in Europe. ESCP launched its first podcast “Her Voice” in April 2021 and its second one “We All Make Mistakes” very recently.  You will discover why and how they integrated podcasts into their communication strategy. What are the main challenges they faced at the beginning, and how did they get to tell stories about female leaders? Finally, you will listen to how podcasts are providing additional meaning to the school business.  ESCP has a media platform called “The Choice” which reflects the European and international footprint of the school. Their podcasts are part of a global communication strategy around this media. Our guests, Lara Vogel digital communication manager and Emily Olyarchuk brand content manager for ESCP will share their knowledge on how podcasts and voices can be highly inspiring when it gets to business. But beware, launching a podcast cannot be improvised overnight! Highlights Choice of guest and topic for each episode: what’s the process?Guest schedule: how to anticipateQuality consistency: how to handle itOutsourcing part of the production process: cost to quality ratioGrowing their podcast community   Links from the show The Choice podcastsLara Vogel LinkedInEmily Olyarchuk LinkedIn Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up to date Audio Leads NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studio  See omnystudio.com/listener for privacy information.
#5: Strategies to Build a Successful Podcast - James Mulvany, Podcast.co - E5
26-07-2021
#5: Strategies to Build a Successful Podcast - James Mulvany, Podcast.co - E5
James Mulvany is the founder of three successful brands: Radio.co, a complete radio station management tool, Podcast.co, a company that offers full service podcasting, including a platform for hosting and distribution, and MatchMaker.fm, a simple to use platform that matches high profile podcasts with incredible guests.  In this episode, he explains what it takes to build a successful podcast and stay consistent. We also cover how to correctly market your podcast on different platforms so that you reach a wider audience. According to James, you should spend at least as much time on marketing your podcast as you do producing it.  Listen to the full episode to learn all about successfully creating and marketing podcasts on various platforms. Highlights Podcasts should also think about recording video to repurpose their content on different platforms.Consistency is the most important factor when it comes to creating a successful podcast.Mapping out every season ahead of time will help new podcast creators stay consistent and slowly gain a loyal audience. Links from the show Matchmaker.fmPodcast.coRadio.coPodcast LabMeet the PodcastersMatched Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up to date Rumble Studio NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studioSee omnystudio.com/listener for privacy information.
#4: Brand Differentiation Using Audio - Jeanna Isham, Dreamr Productions - E4
07-07-2021
#4: Brand Differentiation Using Audio - Jeanna Isham, Dreamr Productions - E4
Audio branding is a concept that is very present in our everyday lives. Think about it; you can tell whenever someone launches Netflix or receives a text on an iPhone, and that’s because both companies have specific sounds that you instantly recognize. Jeanna Isham, sonic brander and founder of Dreamr Productions, explains how brands should have their own unique sound in order to resonate with their audience. According to Jeanna, sound has the strongest and most permanent influence on a human being; and in this episode, she tells us all about her experience producing sonic identities that create a sincere and unique connection between clients and consumers. We also cover how audio marketing is much more than just creating a jingle, and how simpler is always better when it comes to creating a recognizable audible identity.  Listen to the full episode to learn all about audio branding and how it can make your company stand out amongst the competition. Highlights An audible identity can leave a bigger impact on consumers than a visual one.In advertising, colors play a crucial role to determine what your brand stands for. The same goes for audio frequencies; each range tells a story.The biggest mistake a brand can make in audio branding is to draw too much inspiration from other brands’ sounds. Links from the show Dreamr ProductionsSound in Marketing Podcast Sound's Power in Influence and Marketing - Enroll now! Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up to date Rumble Studio NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studioSee omnystudio.com/listener for privacy information.
#3: Launching a Successful Branded Podcast - Jordan Paris, TrendUp Media - E3
28-06-2021
#3: Launching a Successful Branded Podcast - Jordan Paris, TrendUp Media - E3
TrendUp Media is a podcasting agency that produces podcasts that help businesses grow in both profit and influence. The company’s founder and podcast expert, Jordan Paris, explains how he gained traction and popularity on social media and how he turned his love for audio into a successful career in podcasting and audio content marketing.  Creating a podcast comes with many challenges and in this episode, Jordan shares his take on the matter and lets us in on his tips and tricks. He talks about his podcasting process when it comes to recording new episodes and coming up with new content ideas. We also cover branded podcasts marketing and what it takes to create an engaging and loyal audience.  Highlights Branded podcasts are almost always a good idea, but in order to be successful they have to provide new and interesting content for their target audience. TrendUp Media helps brands create and market their own podcast so that they can gain more popularity and more customers. It’s absolutely normal to run out of content or guests at some point; all you need to do is stay consistent and find creative ways to keep your podcast alive. Links from the show TrendUp MediaJordan ParisThe Jordan Paris ShowJordan’s Business TherapyHow This College Student Interviews Some Of The Biggest Names In EntrepreneurshipSunday ServiceNo Limits Real Estate InvestingWholesale HotlineBankless Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up to date Rumble Studio NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studioSee omnystudio.com/listener for privacy information.
#2: Storytelling with Branded Podcasts - Marvin Jacobs, Airborne - E2
20-05-2021
#2: Storytelling with Branded Podcasts - Marvin Jacobs, Airborne - E2
Marvin Jacobs is the creative director and co-founder of Airborne, an audio agency based in the Netherlands that helps companies use branded podcasts to connect with customers through compelling stories.  Marvin is passionate about storytelling, and explains the crucial role of storytelling in podcasts. He also shares his process for identifying the most interesting topics that the brand and its listeners have in common. Airborne creates unique branded podcasts that are incredibly immersive and make listeners feel as though they are part of an extraordinary experience. We cover a number of examples of Airborne’s work, including Journey, an original podcast produced for KLM Royal Dutch Airlines. Highlights Storytelling through podcasts is an art that takes a lot of time and effort, but is worth it because it results in a loyal and engaging audience in the long term.Airborne helps brands create new associations by finding an interesting domain to tackle when they want to create a podcast. Branded podcasts are in fact branding instruments. Brands should value quality over quantity while creating a podcast of their own.Loyal listeners will turn into loyal consumers if they feel like they have a personal relationship with the brand. Links from the show AirborneThe JourneyThe Art of Sleep Rumble Studio - Create your free account! Subscribe for free Apple PodcastsGoogle PodcastsSpotify  Stay up to date Rumble Studio NewsletterRumble Studio Blog Follow us on social media LinkedInTwitterFacebookInstagramEmail: hello@rumble.studioSee omnystudio.com/listener for privacy information.