The Back Yourself show has been about giving would-be founders the insight they need to take the plunge into the start up world.On the final episode of the show, we thank all everyone who helped make the show, everyone who appeared on the show, and of course everyone who listened as well.Tom also teases a very exciting new project - enjoy!

The Back Yourself show is all about giving would-be founders the insight they need to take the plunge into the start up world.On today’s episode of the show, we are answering questions that our audience have put to us on start ups, growing a business, and what it takes to be a founder. If you’re interested in the infancy and launch stage of a business or want to know how to nurture a culture of success, this episode is for you!

This week’s episode of the show features our youngest guest yet, Suhit Amin.Founder of Saulderson media, an influencer agency representing prominent gaming and YouTube content creators, Suhit founded the company at just 16.In this episode, Suhit talks about building a successful business after battling a life threatening illness, how and why he started entrepreneurship at such a young age, and gives insight into the influencer marketing industry.On next week’s podcast, our host Tom will be answering any start up questions you may have, so send them in via the comments on TikTok, Instagram, YouTube and LinkedIn.

On this week's episode of the Back Yourself Show, we were live at the 2022 Sifted Summit in London. The panel of guests include Lottie Unwin, Founder of The Copy Club, David Foreman, Co-Founder of Prateura Ventures, Molly Johnson-Jones, Founder of Flexa and Patrick Ryan, Founder of Odin. In this show the panel will be discussing a range of topics like why raising capital is like going on a first date, what VC’s are easiest to work with USA vs Europe, why not to say “these numbers are conservative” to an investor, and why you should post selfies on LinkedIn. For tips on how to navigate the VC ecosystem, how to hire the right people and what not to say to Investors you’ve come to the right place!Sit back, relax and enjoy the Back Yourself Show Live!

My guest this week is former jockey turned founder Andy Bartlett. His Roam local app allows people to access an array of local knowledge of food, drink and things to do across the world.He knows a thing or two about being quick out of the blocks and dealing with hurdles in both his horseracing days and now as a business owner. In this episode, Andy speaks about how his childhood shaped his self-awareness and ability to be authentic when marketing his product. How the network he built whilst in the racing industry has helped him to generate 3 million hits in its first week.If you’re looking for practical tips on how to build and market an app. Utilising your network to raise money and drive downloads, you’re in the right place!

My guest this week is George Kruis, former England and Saracens rugby star turned founder of FourFive.In this episode, George shares insight into how being a professional Rugby player taught him the invaluable skills he needed to become a founder and business owner. He also shared secrets into how he networked and built a team of employees, as well as why he ventured into the science focussed pharmaceutical side of the CBD industry despite having no experience in the field.00:00 Introduction00:55 At what point in your career did you start looking into starting a business?03:40 Was being second row (a position most prone to injuries) what made you get into the CBD/recovery industry?7:20 What were the first steps you took into the pharmaceutical industry despite no real experience in it?10:10 What was the hardest thing you had to come up against whilst starting a business?16:40 How does the pace of being a founder compare with that of an athlete?20:10 How did you use marketing to differentiate your product?28:00 Where do you want the business to be in future?33:30 The Barbarians backheel conversion kick story36:20 What advice would you give to other athletes looking to make the transition into business?45:00 Start up Sin Bin

This week we're revisiting Philip O'Reilly's episode, a principal at Draper Esprit.  In this episode, he shares all of the secrets that investors don't want founders to know about how to get Series A&B investment, what happens behind the scenes in an investment committee, what he looks for besides the numbers and where the next hot investment is coming from.If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com #startup #businesstips #founderIf you want to join us on the show, fill in the “Pitch to Us” form on the Back Yourself Show website!This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘about growth and development with Tom Fairey: a founder who has been there and done that.Website - http://backyourself.show/

This week we're revisiting Matthew Stafford's episode. He's the founder of the global founder network 9others and the impressive Angel Syndicate. In this episode, he shares his non-linear story of becoming a champion of founders and a successful investor.If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com #startup #businesstips #founder  If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!      This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘about growth and development with Tom Fairey: a founder who has been there and done that.      Website - http://backyourself.show/

This week we're revisiting Emma Davidson's episode, former Citibank trader and now Hedge Fund Director.  In this episode, she shares her entrepreneurial journey,  secrets to early success in her career, the importance of getting stuck in and not letting pride get in the way and truly understanding what success looks like to her. If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com    #startup #businesstips #founder If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!    This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development with Tom Fairey: a founder who has been there and done that.    Website - http://backyourself.show/

This week we're revisiting Eamonn Carey's episode, he's the former MD of TechStars. In this episode, he shares his entrepreneurial journey, the secrets of what early-stage investors (like himself) look for in founders and how to build a company for success. If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.  Website - http://backyourself.show/

This week we're revisiting Anthony Rose's epsidoe, he's the former head of BBC iPlayer and the founder of SeedLegals. In this episode, he gives game-changing tips on product development, how to raise early-stage investment effectively and why the stats suggest having military grade focus is key to startup success.If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founderIf you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.Website - http://backyourself.show/

This week we're revisiting Samantha Hornsby and Mae Yip's episode, the founders of Eric. Today, you will hear how two best friends took very different paths, but ultimately knew they needed to solve a problem in the world. So they gave up successful careers to go it alone, together. Now they run ERIC, the largest creative careers festival in the UK and are pivoting to create market-changing tech. If you're looking for inspiring advice on how anyone can make it and why your background means nothing, look no further! If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founderIf you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.Website - http://backyourself.show/

This week we are revisiting Brie Read and Tom Martin's episode,  the Founders of Snag Tights. They took an embarrassing event and used empathy and relentless experimentation to create a Startup that within two years takes over 3000 orders and £2m in revenue a month.If you're looking for practical tips on how to start an online clothing business, how to use Facebook advertising effectively and how to speak to your customers, you're in the right place. If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founderIf you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.Website - http://backyourself.show/

This week we’re dusting off the cobwebs on some of our first-ever podcasts and revisiting them so we can reshare some of their untapped wisdom.Today, we start with Alex Dunsdon’s episode. He’s a founder, investor and part-time philosopher, and in this episode, he shared his vast knowledge of all things entrepreneurship and investing.If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founderIf you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.Website - http://backyourself.show/

This week we are collecting together all of series 4's amazing marketing tips and compiling them into one bite-size episode. In this episode, we are going over: How to listen to your customers effectively, how to hire an amazing head of marketing, how to ask your customer's open-ended questions and how to use influencer marketing to grow your business.  If you're looking for practical tips on how to market your product effectively and grow your business, you're in the right place.  The episode's mentioned:  Why You Should Be Proud to Steal Marketing Strategies with Lottie Unwin  How to Build an Iconic Brand with Hugo Cornejo  Scaling the Unscalable with Disruptive Marketing Tips with Eric Fulwiler  How to Make Your Product Easy to Sell with Dana Publicover  The Power of Influencer Marketing with Jennifer Quigley-Jones  If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website! This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that. Website - http://backyourself.show/

My guest this week is Alice Ursini the founder of UMAIn this episode, Alice shares how she started a company with her friend in a sector she knew nothing about, but that fact worked to her advantage as to how having an outsider look at things made the company a success.  She shares all of her secrets on how to talk to your customer when they are children and what are the biggest mistakes a founder can make when building a company for children.Alice also shares how got onto TechStars and how to effectively network.This episode is packed filled with so much information make sure you check it out.0:00 Introduction6:00 Why she started her businessHow to start a business when you're not trained in it17:30 How to get on TechStars19:15 speaking to customers when they are children26:00 What is it like starting a business with a friend30:00 How to network effectively35:00 Startup HackIf you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founderIf you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.Website - http://backyourself.show/

My guest this week is Dana Publicover the founder of Publicover & Co. In this episode, Dana shares everything about how to sell your product, from how to simplify your product or service, how to prepare for a sales pitch, to how to effectively speak to your customer and use the data to sell them your product.  Dana also shares the secrets of how she landed herself massive clients like Nassa, Google and McKinsey. If you’re looking to find out about everything to do with how to sell your product, you're in the right place.   0:00 Introduction 1:14 How to make you’re sh*t easier to sell  4:00 How to simplify your service or product to sell 6:00 How Dana landed huge clients like Google, Nasa and McKinsey 9:00 What is the first thing I should do when preparing for a sales pitch  10:00 How to ask your customer open ending questions 13:45 How to use the customer's language to market your product  18:30 What is the work difference between the US and German  22:30 Startup Hack  If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com #startup #businesstips #founder  If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.  Website - http://backyourself.show/

My guest this week is Jennifer Quigley-Jones the CEO & founder of Digital Voices. In this episode,  Jennifer shares everything about influencer marketing, why startups should use influencers, how influencers can grow your business, and how it’s great to gain trust and credibility in early-stage startups. Jennifer also dives into what should startups look for in an influencer to promote their brand and the biggest question of them all - should startups invest in small or huge influencers.If you’re looking to find out about everything to do with influencer marketing, you're in the right place.  0:00 Introduction 1:10 What is influencer marketing? 4:40 What should a startup be looking for with an influencer? 9:00 How should startups reach out to influencers? 12:00 How to do brief an influence on what you want 16:20 Who are the best types of companies that should be doing influencer marketing?  19:00 How do you monetize your audience? 26:00 What is the key to learning from working with big brands? 28:30 How do you grow a platform? 32:00 Startup Hack If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founder If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!  This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.  Website - http://backyourself.show/

My guest this week is Hugo Cornejo, co-founder at Packfleet, and former VP of Design at Monzo. In this episode, you will hear from the very man who came up with the iconic hot coral Monzo card. Hugo shares how Monzo was founded, how he came up with the design for the card, and what startups can do to stand out from their competitors.   He dives deep into all of the learning he has taken from Monzo to start his own business Packfleet a zero-emissions delivery company. This episode is packed full of amazing insight and practical advice.   If you’re looking to find out more about how to stand out against your competitors, put customer feedback into action, and create an inclusive company culture, you're in the right place.   0:00 Introduction 1:30 Hugo's entrepreneurial journey  3:15 The origin story of Monzo  7:00 How to create a bank on the side of the customer  11:00 How Hugo came up with the famous hot coral card 15:20 How to create your own Categorie 24:00 Hack - Recording interviews with customers and listening to them while doing work 28:00 Why it was important for Hugo to have a carbon zero company 32:00 How Hugo is creating an inclusive company culture  34:00 Startup Hack If you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com #startup #businesstips #founder If you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website! This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.  Website - http://backyourself.show/

My guest this week is Lottie Unwin, founder of The Copy Club.In this episode, Lottie details the origins of her startup; how her original idea was never intended to become a business, but how after seeing her community continue to grow, she took the plunge and invested all of her time into The Copy Club.Lottie explains the ideas behind cross-pollination marketing and how it can grow your business, all while explaining how you can jump on the latest trends with the help of some fantastic anecdotes from around the startup world.If you’re looking for the inside scoop on all things startup marketing, you’re in the right place!0:00 Introduction0:45 Lotties entrepreneurial story4:00 How Lottie’s business was successfully growing when she was in Deli6:15 Why Lottie created Copy Club12:50 How the Church and Crossfit are great examples of community15:40 How to create an amazing community17:15 Why is cross-pollination marketing important?19:50 Is Thursday’s offline marketing good?23:30 Is offline marketing worth the time and effort?24:40 LittleMoons amazing startup campaign29:00 The power of consistency35:30 Startup HackIf you have a question that you would like answered, email them over to our podcast producer Rosie at Rosie@stakester.com  #startup #businesstips #founderIf you want to join us on the show, then fill in the “Pitch to Us” form on the Back Yourself Show website!This is your chance to get your interesting and innovative business in front of a global audience, where you can talk ‘growth and development’ with Tom Fairey: a founder who has been there and done that.Website - http://backyourself.show/