The Product Boss Podcast

Jacqueline Snyder

A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe. read less
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646. “I hit $200k in my first year, now how do I hit the next level in my business?” | Coaching Session
2日前
646. “I hit $200k in my first year, now how do I hit the next level in my business?” | Coaching Session
Welcome to another episode, Product Bosses! In today’s coaching session, I’m talking with Donna, the brilliant mind behind and owner of Static Blok, a product that eliminates static electricity. While Donna is already making multiple six figures, she’s ready to take her business to the next level, but isn’t sure what she needs to do to get there.In this episode, you’ll hear how shifting your focus from production and fulfillment to strategy and systematization can unlock incredible growth and allow you to step into being the boss of your business. Plus you’ll learn why you need to audit your time right now and how that can actually help you free up your time so you can focus on the more important tasks in your business! Regardless of the current revenue level in your product business, tune in now to hear actionable strategies you can take and implement right now to reach that next level!Don’t forget to grab your free Do, Delegate, Delete checklist by clicking here and happy auditing!Resources:Learn more about Static Blok hereGrab your FREE Do, Delegate, Delete checklist here.If you’re making $100k to $300k in annual revenue in your product-based business, consider joining my 3 month group coaching and Mastermind hybrid program, Designed to Scale Lab. You can find all the details and grab your spot here.If you’re making $300k and above, you might just be the perfect fit for my Inner Circle Mastermind, a 9-month Mastermind experience to help you transform your business and live the life you’ve always dreamed of. Fill out the application here and one of our team members will be in touch to schedule a call for you with Jacqueline.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductbossMentioned in this EPGrab your free trial of Shopify today by clicking here.Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.
645. Manifesting Your Abundant Life with Cathy Heller
5日前
645. Manifesting Your Abundant Life with Cathy Heller
Welcome back, product bosses! In today’s heartfelt and insightful episode, I’m sitting down with one of my dear friends and an overall incredible human being, Cathy Heller, who is a renowned teacher, podcaster, and author. Cathy and I chat about her newest book, “Abundant Ever After”, and Cathy’s journey from a stressful and unhappy childhood to discovering true abundance and inner peace. If you’re looking to understand how mindfulness and spiritual practices can lead to a more connected and abundant life, both personally and in your business, this episode is for you!In this episode, Cathy shares her personal story of her challenging childhood which led her to some truly incredible experiences, including her transformative encounter with a rabbi who connected Jewish mysticism with mindfulness. We also dig into the law of reception, overcoming internal barriers, and the importance of integrating all aspects of oneself. Plus we discuss practical daily mindfulness practices that you can incorporate into your life, such as 90-second sessions, to consciously choose thoughts and emotions. This episode is packed with insights on moving away from external dependencies, embracing vulnerability, and manifesting abundance through authenticity to live a more abundant and whole life!To celebrate the release of Cathy’s newest book, “Abundant Ever After”, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at hello@theproductboss.com.Resources:To celebrate the release of Cathy’s newest book, Abundant Ever After, we are giving away 5 copies of it!! To enter, just head over to Apple podcasts, leave a review about The Product Boss podcast and then send a screenshot of your review to us at hello@theproductboss.com. Or you can grab your copy of Cathy Heller’s new book here!Follow Cathy Heller on Instagram here.Check out Cathy’s website here.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.Connect:Website:
644. "I’m seeing an increase in followers and engagement, but they are not converting into sales- help!" | Coaching Session
05-12-2024
644. "I’m seeing an increase in followers and engagement, but they are not converting into sales- help!" | Coaching Session
Welcome back, product bosses! In today’s coaching session, I'm chatting with Natalie, the inspiring owner of Cookie Nookie, a family-run business offering homemade treats like cookies, Chex Mix, and Rice Krispie treats. While Natalie has successfully grown her followers and engagement, converting these into paying customers and sales has been a challenge. Sound familiar?Natalie and her husband have seen significant growth in their online presence, but they're unsure why this isn't translating to sales. We explore why focusing on what sets your brand apart is crucial and how pivoting your social media strategy can attract the right customers. Learn why leaning into a "sexy yet fun" brand theme could position Cookie Nookie uniquely in the marketplace and resonate more with potential buyers.Additionally, discover practical tips on how you can increase your average order value (your AOV) at in-person events which is the current main revenue channel for Cookie Nookie. By optimizing her booth with strategic pricing and bundling options, Natalie can boost her sales without needing to bring in even more customers.Tune in and walk away with the strategies to turn your followers into loyal customers so you can take your business to the next level!Resources:Learn more about Cookie Nookie’s delightful treats here!Follow Cookie Nookie on Instagram.What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Click here to grab your spot.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Ready to make selling your products online easier with our go to and number one website builder and ecommerce platforms for product-based business owners? Grab your free trial of Shopify today by clicking here.Looking for an inventory management software that supports you and the growth of your product-based business? Then look no further than CraftyBase, the inventory management, bookkeeping, and production software, built specifically for product bosses like yourself. Never run out of your best-selling inventory again! Click here to grab your free 14-day trial of CraftyBase.Connect:Website: theproductboss.comInstagram: @theproductboss
643. How to Thrive as a Product Boss Without Burning Out
02-12-2024
643. How to Thrive as a Product Boss Without Burning Out
Welcome to another episode, product bosses! Today, I’m digging into how you can successfully thrive as a product boss without burning out. If you’ve been struggling with balancing all the things, then you’re in the right place!In this episode, I’m sharing why I call BS on the myth of work-life balance and the game-changing concept I use instead which is called, The Blended Life. Plus I’m giving you actionable tips and strategies on how to integrate your business, passions, family, and self-care into a seamless life blend. Tune in as I dive deeper into the importance of setting clear values to embracing flexibility, creating boundaries, prioritizing self-care and why you need to give yourself grace, while trying to blend everything together. Resources:What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business. Plus our founding members rate ends TODAY so be sure to join as this is the lowest price we will ever offer it at. Click here to grab your spot.Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.Connect:Website: theproductboss.comInstagram: @theproductboss
642. "I think I chose the wrong product niche and now I don’t know what to sell- what do I do?" | Coaching Session with Jacqueline Snyder
28-11-2024
642. "I think I chose the wrong product niche and now I don’t know what to sell- what do I do?" | Coaching Session with Jacqueline Snyder
Welcome back, Product Bosses! In this coaching session, I’m working with Kate, who owns two businesses—Katy Rayne Photography and Kate & Amber jewelry. She’s struggling to find clarity on what products to sell and how to align her business with her passions. If you've ever felt stuck in your product business or found yourself questioning your niche, today's episode is for you!Kate has been leaning into her photography business due to better sales, but she’s tired of trading time for money. Meanwhile, her jewelry business, Kate & Amber, hasn't felt aligned with her vision lately. Listen in as we dive into finding her “why” and using the Profitable Product Boss Method's seven steps to figure out the right product niche for her.We'll discuss, in depth, the first three steps of how to ideate, make, and brand a sellable product that resonates with your market. Whether you’re just starting out or looking to scale, this episode is packed with insights on aligning your product with your passion and market needs.Resources:Learn more about Kate & Amber and Katy Rayne PhotographyFollow Kate & Amber on InstagramFollow Katy Rayne Photography on InstagramConsistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.Connect:Website: theproductboss.comInstagram: @theproductboss
641. Last Minute Black Friday Strategies
24-11-2024
641. Last Minute Black Friday Strategies
Welcome to another episode, Product Bosses! Today I’m diving into last-minute Black Friday strategies perfect for product-based business owners, like yourself! If you’re feeling overwhelmed or unprepared, don't worry because I’ve got you covered with actionable tips that are easy to implement!In this episode, I’m sharing quick tips such as how to create a great offer, leverage email marketing, utilize social media, offer fast shipping, and add personal touches to stand out, during the busiest shopping time of the year.So tune in as I dig deeper into the importance of focusing on one great promotion that’s simple for you to manage and clear for your customers, how a well-timed reminder email can boost your sales significantly, and how to use social media to leverage more sales this Black Friday. Plus grab my step-by-step guide to making sales and having successful promotions so you can be thriving and profitable this Black Friday! Click here to grab it for free!Resources:Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free! Or DM me “BLACK FRIDAY” on Instagram to grab your copy!What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.Connect:Website: theproductboss.comInstagram: @theproductboss
640. "How do I turn my creative hobby into a profitable product-based business?" | Coaching Session
21-11-2024
640. "How do I turn my creative hobby into a profitable product-based business?" | Coaching Session
Welcome back, product bosses! We have another inspiring coaching session with Sarah, the owner of Sparkyframes Stitchery, who creates and sells hand-embroidered pieces and kits. If you’re a product-based business owner who is ready to turn your creative hobby into a thriving and profitable product-based business, then this episode is for you! Right now, Sarah is seeing her products mostly sell at local markets and workshops, but has yet to really make sales or a profit in her business. Now Sarah is ready to turn her creative hobby into a profitable business, but she isn’t quite sure of how to do that. Together, we dig into why sometimes you need to reposition to be successful, the power of going deep, not wide and how diversifying your sales channels can create a simpler path to meeting your revenue goals and building the business of your dreams. Tune in as we figure out how to take Sarah’s creative hobby to thriving and profitable product-based business and learn how you can apply these steps to your product business as well!   Resources:Learn more about Sarah’s products at Sparkyframes Stitchery Follow Sarah’s business journey on InstagramWhat if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
639. From Hustle to Flow: The Mindset Shift That Will Transform Your Product Business (Plus a BIG Announcement!)
18-11-2024
639. From Hustle to Flow: The Mindset Shift That Will Transform Your Product Business (Plus a BIG Announcement!)
Welcome back to another episode, product bosses! Today I’m tackling a topic that might ruffle some feathers, but is absolutely going to be a game-changer in your product-based business. If you feel like you’re being pulled in a million directions, but nothing is actually moving forward with all of the effort you’re putting in, know that I have been there and that this episode is for you. In this episode, I’m diving into one of the biggest obstacles holding you back from getting the results you’re actually looking for, which is the “hustle mentality.” That’s right because the truth is, hustling alone is not a strategy, in fact, it’s a recipe for burnout and for hitting a wall. So if you’re stuck in hustling mode, know you aren’t alone and it’s not your fault, and also that there is a way out!Tune in as I share with you more about the “hustle mentality” and the three key secrets you need to know to be able to make the shift from hustle to flow so that you can work smarter not harder. Plus I share more info about how The Product Boss Academy, my new membership, can help guide you through this exact transformation from hustle to flow!Resources:What if you could get all of the tools, resources, and support you need to grow your product-based business, all in one place? That’s exactly what you’ll get inside of my brand new membership, The Product Boss Academy! This is the complete ecosystem designed to support you at every stage of your product-based business and right now, you can get in at the founding members rate for a limited time only! Click here to grab your spot.Want my step-by-step guide to making sales and having successful promotions this Black Friday? Click here to grab it for free!Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
638. "I want to grow my business, but it feels like a hot mess- help!" | Coaching Session
14-11-2024
638. "I want to grow my business, but it feels like a hot mess- help!" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Beth, the founder of Tiny Spicy Kitchen, who creates allergy-friendly food mixes for health-conscious home cooks. If you’re a product-based business, especially a food business, and you feel like a hot mess or like you’re struggling to know where to focus to grow and make more sales, then this episode is for you!Right now, Beth is seeing her products sell well in-person, but isn’t really seeing any online sales and with her full time job of being a teacher, in August, she had to start cutting back on the number of markets she attended. Now Beth really wants to make her business work, but she’s feeling like a bit of a hot mess and like she isn’t sure where to focus to grow and continue making sales. Together, we dive into refining her brand positioning, defining her target audience, connecting with the right audience to build loyalty, and ways she can make the most of the holiday season by leaning into what’s already working for her so she can hit her sales goal.Tune in as we figure out how to turn Beth’s feelings of “hot mess” into actionable steps she can take to reach the goals she has set for herself and learn how you can apply this method to your product business as well! Resources:Learn more about Beth’s products at Tiny Spicy KitchenFollow Beth’s business journey on Instagram here.If you’re ready to go from feeling overwhelmed to empowered or you’re looking to grow your business with confidence and without overwhelm, I’m so excited to share this brand new offer with you! To learn more about The Product Boss Academy, click here.Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
637. The 3 Biggest Roadblocks Holding Back Your Business Growth
11-11-2024
637. The 3 Biggest Roadblocks Holding Back Your Business Growth
Welcome back to another episode, product bosses! Today I’m diving into the 3 biggest roadblocks I see product-based business owners facing that are holding them back from their next level of growth. If you’re feeling stuck or frustrated or like you’ve been working harder than ever before, but you’re not seeing the results you want, know that you are not alone!In this episode, I’m sharing the three biggest roadblocks I see product-based business owners face, which include: a lack of clear product or brand identity, lack of systems or operational structure, and a lack of solid marketing and business foundations. I dig deeper into each roadblock and the importance of it, along with ways you can overcome them in your product-based business. So tune in as I share with you how to break through the roadblocks and concrete walls that are keeping you from growing your product-based business the way you want to! Plus if you’re struggling with anything I discuss in this episode, then don’t miss out on joining the waitlist so you’re one of the first to know about my game-changing solution for you!Resources:If you’re ready to grow your business with confidence and without feeling all the overwhelm, I’m so excited to share this brand new offer with you TOMORROW! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session
07-11-2024
636. "My products aren’t selling the way I want them to and I don’t know why." | Coaching Session
Welcome back, product bosses! We have another unique coaching session with Sandra, the founder of Cattitude Crafts, who makes and sells beautiful handmade faux floral decor and centerpieces out of silk. If you're just starting your business or you’ve been in business for years, but your products aren’t making the sales you want to, then this episode is for you!Sandra is feeling a lot of overwhelm in her business, and while she’s been in business for 3 years, she’s still not where she wants to be. Sandra believes a tailored marketing plan is the solution to her problem, but there might actually be something else holding her back. Together, we discuss overcoming imposter syndrome and overwhelm to still be productive, why you need to become known for something and what role your “why” plays, and how to make small, but quick marketing pivots to make the most of this holiday season!Tune in as we figure out the “why” behind Sandra’s products and business so she can start making more sales and learn how you can apply this to your business as well, because if you’re missing your “why” then you won’t ever be able to grow your product business!Resources:Learn more about Sandra’s products at Cattitude CraftsFollow Sandra’s business journey on Instagram hereIf you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new offer with you next week! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
635. Why Selling Isn't Enough: The Missing Pieces in Your Product Business
04-11-2024
635. Why Selling Isn't Enough: The Missing Pieces in Your Product Business
Welcome back product bosses! Today I’m sharing a hard truth which is, focusing only on selling is one of the biggest mistakes you can make in your product-based business. If you’re someone who has really been struggling to make any sales, you’ve seen a decline in your sales, your sales aren’t where you want them to be or really you’re anywhere in between, this episode is for you!In this episode, I’m sharing the number one thing I have learned and seen from deep diving into and coaching so many product-based businesses this year because what I’ve realized is that things are changing in the product industry. It’s no longer just about getting more eyes and onto more platforms anymore, but rather it’s really about building a business that can support all of this and that you can sell your products from.So tune in as I share with you what you really need to have in place before you can have a sellable product and a sustainable product business because it’s probably not what you think!Resources:If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Need help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!Connect:Website: theproductboss.comInstagram: @theproductboss
634. "I work a full-time job and my product business is my side hustle, how do I grow my business?" | Coaching Session
31-10-2024
634. "I work a full-time job and my product business is my side hustle, how do I grow my business?" | Coaching Session
Welcome back, product bosses! We have another engaging coaching session with Julie, the founder of Savoure Kitchen, whose business specializes in gourmet nut mixes, barbecue sauces, and salad dressings. If you're still working a 9-5 but wanting to grow your product-based business “side hustle,” then this episode is for you!Julie has been selling mostly at in-person events like farmers markets and while she has been seeing some success, she’s ready to expand beyond these events and beyond being local to bring in more eyes and customers, but she’s struggling to figure out how to do this with limited time.Together, we dive deep into creating offers and how to increase average order value so that you can make more money with each purchase, how niching down can lead to your most simple path forward, and the importance of good time management skills and setting goals for yourself!Tune in as we figure out how Julie can make the most of her limited time to grow her product biz side hustle, while still working her full time job, and how you can do the same in your business, whether you’re a full time or side hustle product boss.Resources:Learn more about Julie’s products at Savoure KitchenFollow Julie’s business journey on Instagram hereNeed help creating a marketing strategy for the 2024 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2024 Holiday Edition to get content ideas for the ENTIRE holiday season!If you’re ready to go from feeling overwhelmed to empowered or you have a product-based business making $0 up to $99k per year, I’m so excited to share this brand new thing with you! To be the first to know about it, head to https://www.theproductboss.com/waitlist or click here.Connect:Website: theproductboss.comInstagram: @theproductboss
632. "My products are not selling the way I want them to, but I’m not sure what I’m doing wrong- help!" | Coaching Session
24-10-2024
632. "My products are not selling the way I want them to, but I’m not sure what I’m doing wrong- help!" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Aurie, the founder of Sonshine Paperie, who creates watercolor greeting cards and stationery. If you’re not making the sales you want to or you have yet to turn a profit in your product-based business, then this episode is for you!Aurie has been selling mostly at in-person markets and while she has been making sales, she’s not profitable yet which has left her feeling stuck and wondering why her products aren’t selling the way she wants them to. Together, we dig deep into the importance of niching down and the difference it can make, how to adjust your product offerings to meet your ideal customer’s wants and needs, and why you absolutely must know who your ideal customer is and how to speak to them, if you want to be successful and make more sales.Tune in as we figure out how Aurie can make more sales in her product business and start to turn a profit, and how you can do the same in your product business too! Resources:Learn more about Aurie's products at Sonshine PaperieFollow Aurie’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
631. Scaling a Product Empire: Aunt Flow’s Journey from $250 to $16 Million with Founder, Claire Coder
21-10-2024
631. Scaling a Product Empire: Aunt Flow’s Journey from $250 to $16 Million with Founder, Claire Coder
Welcome back, product bosses! Today, I am so excited to share a live recording I did at Inbound this year with Claire Coder, the founder of Aunt Flow—a company dedicated to making period products accessible in public spaces and creating a supportive community around normalizing menstruation. Claire’s journey is so inspiring as she started her company out of a three-bedroom apartment in Ohio and her feminine hygiene dispensers are now present in over 60,000 bathrooms worldwide.In this episode, we dive into Claire’s motivations and her unique path to entrepreneurship. At 18, she founded Aunt Flow by purchasing bulk period products and selling them directly to local businesses. Claire shares key insights on validating business ideas and developing pricing strategies, and emphasizes the importance of community and mentorship in growing a small business.Claire also shares how she overcame challenges in raising capital (pitching to 86 firms before securing funding!), practical advice on taking a hands-on approach with your products, and the significance of persistence when it comes to owning a product-based business.Tune in to learn more about Claire’s success and for actionable takeaways that you can apply to your own product-based business!Resources:Learn more about Aunt Flow hereFollow Aunt Flow’s journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
630. "I’ve crossed the six-figure mark and want to double my sales for next year, what’s my best, simplest path forward?" | Coaching Session
17-10-2024
630. "I’ve crossed the six-figure mark and want to double my sales for next year, what’s my best, simplest path forward?" | Coaching Session
Welcome back, product bosses! We have another informative coaching session with Tirazh, the founder of Tirzah Lane Art, who creates and sells cowgirl inspired art. If you’re wondering how to figure out your best and simplest path forward to double your sales for next year, then this episode is for you!Tirzah has a wonderful business and has already crossed her first six-figure mark, but is currently struggling with finding a simplified, clear direction forward of how she can continue this growth and even double her revenue next year. Together, we dig deep into the importance of driving your own traffic to Faire to reduce commission expenses, why you need to build retailer relationships, and how knowing your numbers really can make all the difference!Tune in as we figure out how Tirzah can simply and successfully grow her business, double her sales and increase her profitability, and how you can find your best and simplest path forward too! Resources:Learn more about Tirzah's products at Tirzah Lane ArtFollow her journey on InstagramWant to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Connect:Website: theproductboss.comInstagram: @theproductboss
629. The Million-Dollar Playbook: How to Make Your First and Next Million
14-10-2024
629. The Million-Dollar Playbook: How to Make Your First and Next Million
Welcome back, Product Bosses! In today’s episode, we discuss the challenges product-based business owners often face when reaching revenue milestones from $500,000 to multiple millions! But don’t worry, because even if you’re just starting out or haven’t reached six figures yet, you’ll still have plenty of takeaways!When it comes to growing a million or multi-million dollar business, you face a different set of challenges compared to the ones you overcame to reach five figures or multiple-five figures. Challenges such as increased self-doubt with every decision you make, burnout (especially if you’re a solopreneur!), and an increased need to pivot when things do not go your way!In this episode, we dive deep into strategies you can use to realign your mindset to overcome self-doubt, how to maintain work-life balance to prevent burnout, and the importance of learning from your failures. Plus we discuss why surrounding yourself with a strong network and community is crucial to success!It’s time to think bigger so tune in now to discover actionable strategies for achieving and surpassing your revenue milestones!Resources:Are you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Connect:Website: theproductboss.comInstagram: @theproductboss
628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session
10-10-2024
628. "I want to grow my product business to make $20,000 per month, but I’m at capacity. How can I do this?" | Coaching Session
Welcome back, product bosses! We have another exciting coaching session with Haley, the founder of Sunbird Collective, who sells handmade body care goods. If you’re wondering how you can expand your business but feel like there are zero hours left in your day, this episode is for you!Haley already has a successful business, but now she wants to grow her sales to $20,000 a month without feeling burnt out, and she’s not sure how to accomplish this. Together, we dive deep into why your mindset is your ticket to more money and success, how being proactive in your business will help you get your time back and simple tweaks for you to bump your average order value to make more money, without doing more work!! Tune in as we figure out how Haley can step into the CEO role of her business and get back her time, while continuing to scale, and how you can implement these tips in your product business as well! Resources:Learn more about Haley's products at Sunbird CollectiveFollow her journey on InstagramAre you making $500k or more in annual revenue in your product-based business? If so, I invite you to join me for my FREE masterclass, Your 3-Step Framework to Build a MillionDollar Product-Based Business in 2025. You can apply and save your spot here!Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Connect:Website: theproductboss.comInstagram: @theproductboss
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
07-10-2024
627. How to Effectively Market and Build a Stand Out Brand to Increase Your Sales
Welcome back, product bosses! In today's episode, we discuss one of the most common issues for product based business owners: how to effectively build a standout brand and market to your ideal customers. Whether you're just starting out, hitting a sales plateau, or your sales have decreased this year, this episode is packed with actionable tips to help you build your standout brand, just in time for the holiday season.We dive deep into the importance of identifying your ideal customer and why narrowing down your target audience is crucial for your success plus why and how you can build a brand that stands out, no matter where you sell. Tune in to discover how to effectively market and build your standout brand so that you can make the most of the rest of your year!Resources:To listen to the entire episode click here.Want to know what makes a successful product-based business? I’m hosting a masterclass where I'm giving you my four-step playbook to stand out in a crowded market and get more customers so that you can grow your business no matter what you sell or where you sell. All you have to do is click here to grab your seat today!Want a 1:1 Coaching Session with Jacqueine that could be featured on the podcast? Click here to apply to potentially have your session aired on the podcast.If you’re still interested in a coaching session but don’t want your session to be aired on the podcast you can click this link to access our NON-PODCAST 1:1 Coaching Sessions! Connect:Website: theproductboss.comInstagram: @theproductboss