[STEP BY STEP] What is the Importance of Storytelling?

We’re in Season 11 of Step by Step and this season, we’re focusing on architecting your business for a dream exit. We’ve partnered with OpenStore to bring you stories from real founders who have successfully built and sold their businesses and will equip you with the tools you need to confidently sell your own business.

We talk with Miguel Facusse, the founder of Jack Archer. Miguel touches on how to build a business with your exit plan in mind and the importance of storytelling in finding product market fit. He explains that he created his business with the intention of connecting with a specific audience and making an emotional resonance with them. Miguel also gives sage advice on letting your business be something you build and sell, rather than something you have a hard time letting go of. Miguel’s journey is a masterclass in serial entrepreneurship and using your skills to take brands to the next level.

In this episode:

• 00:05:08 - Building a Brand for an Exit
• 00:09:01 - Solving the Problem of Consistency in Travel-Friendly Apparel
• 00:12:00 - Product Quality, Returns, and Brand Resonance
• 00:15:21 - The Power of Data-Driven Storytelling: How to Leverage Words to Increase Your Bottom Line
• 00:29:27 - Creative Testing and Business Growth
• 00:35:11 - Product Development and Launch Timeline for Jack Archer

Associated Links

• Want to learn more? Read more about how to architect a dreamy eCommerce exit on our Insiders blog here!
• Learn more about OpenStore Here.
• Listen to more Step by Step episodes.
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• Get your copy of Archetypes, our newly published 240-page journal! Check it out at ArchetypesJournal.com
• Subscribe to Insiders and The Senses to read more of what we are witnessing in the commerce world!
• Listen to our other episodes of Future Commerce

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