Dealer Process Secrets

Philip J. Cheatham

Welcome to "Dealer Process Secrets," your essential podcast for mastering the complexities of the dealership industry. Hosted by Philip Cheatham alongside his seasoned co-hosts, Sterling Brown & Jose Fulgencio, this hour-long show dives deep into the strategies that elevate ordinary dealerships into extraordinary market leaders.

Each episode is a dynamic exploration of both innovative sales floor tactics and high-level executive strategies. Philip, Jose, and Sterling leverage their diverse expertise to deliver insights that not only enhance sales and operational efficiency but also transform dealership culture and customer satisfaction.

Tune in to transform your professional approach with actionable insights that are immediately applicable. If you value the perspectives and strategies discussed, please support us by leaving a review and considering how our tailored services at Central Desking could benefit your business operations. Your feedback helps us grow and continue delivering top-tier content tailored for dealership success. Subscribe, engage, and let us help you turn industry secrets into your competitive edge. Join us on "Dealer Process Secrets" and be part of redefining success in the automotive industry.

Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1

Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham

Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598

Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969

get 10% off at our sponsor shop where you can get stuff for your car or to give to your customers https://mycarstuff.shop/

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Season 5, Episode 29: Starting Strong: Avoiding the January Lull
18-12-2024
Season 5, Episode 29: Starting Strong: Avoiding the January Lull
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode of Dealer Process Secrets, Philip Cheatham, Jose Fulgencio, and Sterling Brown focus on setting up for a strong start to the new year and avoiding the inevitable lull that most dealerships face in January. They dive into strategies for leveraging fast start bonuses to build early momentum, drive performance, and keep your team engaged when others are slowing down.Enjoy this episode? Be on the lookout for a follow-up where they’ll share even more actionable strategies to implement before the new year begins!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 28: The Make-a-Deal Meeting: Process, Purpose, and Power
10-12-2024
Season 5, Episode 28: The Make-a-Deal Meeting: Process, Purpose, and Power
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, Philip, Jose, and Sterling dive into the critical elements of a proper “Make-a-Deal” meeting and why it’s a cornerstone of dealership success. They break down what these meetings should look like, the key roles involved, and how to ensure every deal is approached with clarity and precision. The trio discusses how this process drives better communication, efficiency, and profitability, all while fostering a culture of teamwork and accountability. Whether you’re looking to refine your dealership’s workflow or just want insight into what separates top-tier teams from the rest, this episode is packed with actionable takeaways you won’t want to miss.Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 27: How Will Trump, Transportation, and Tax Rebates Affect the Car Market?
03-12-2024
Season 5, Episode 27: How Will Trump, Transportation, and Tax Rebates Affect the Car Market?
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 27, Sterling, Jose, and Philip dive into the critical factors shaping the car market today. They explore the potential impacts of Trump-era policies, transportation innovations, and evolving tax rebate programs. Along the way, they address the challenge of staying focused as Joe gets too political, keeping the discussion grounded in what truly matters for the automotive industry. What do these changes mean for dealerships, car buyers, and the broader market? And most importantly, what can we expect moving forward? Tune in for an engaging and practical conversation.Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 26: Back to Basics: Selling Cars Anywhere—From Driveway to Showroom
19-11-2024
Season 5, Episode 26: Back to Basics: Selling Cars Anywhere—From Driveway to Showroom
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode of Dealer Process Secrets, Sterling, Jose, and Philip break it down to the top-line basics of selling a car, whether you’re operating from your driveway or a high-end showroom. With their “super car guy” expertise, they discuss four essential steps to success:1.Build It: From a simple Craigslist ad to a luxury showroom, the way you facilitate the sale directly impacts the asking price and buyer confidence. Learn how to set the stage for maximum value.2.Sales Process: Guide the customer with clarity and purpose. Start strong by saying, “Before we talk numbers, let’s make sure this is the right car for you.”3.Sales as a Transfer of Enthusiasm: Create excitement by painting pictures, selling benefits, and explaining why buying from you is the best choice—what do you offer that others don’t?4.Closing the Sale: Navigate negotiations effectively, moving from soft closes to hard selling when it’s time to seal the deal.This episode is your crash course in car sales fundamentals, whether you’re selling your first car or running a premium dealership.Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 25: Maximizing Dealership Performance: Strategic Rate Concessions in Negotiations
12-11-2024
Season 5, Episode 25: Maximizing Dealership Performance: Strategic Rate Concessions in Negotiations
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 25 of Dealer Process Secrets, Philip Sterling and Jose tackle the nuanced topic of rate concessions from the desk during negotiations. They dive into the impact of rate concessions on the dealership’s bottom line, sharing practical insights on when they can be used strategically to close deals without compromising profitability. Philip and Jose also provide actionable tips to maximize dealership performance, emphasizing the balance between customer satisfaction and maintaining solid profit margins. This episode is a must-watch for dealership professionals looking to sharpen their negotiation skills and drive better results.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 24: The Trump Tax Credit & Elon’s Influence: Shaping the Future of Dealerships
29-10-2024
Season 5, Episode 24: The Trump Tax Credit & Elon’s Influence: Shaping the Future of Dealerships
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, Philip Sterling and Jose return for their weekly discussion, diving into Trump’s proposed loan interest tax credit for American vehicles. The conversation quickly expands, exploring Elon Musk’s influence on Trump and how this dynamic could reshape the dealership model in the future. Join the insightful chatter and get a glimpse of what these industry shifts might mean for dealerships everywhere—don’t miss it!Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5 Episode 23: Unlocking the Truth: Does Knowing the Gross Hurt Sales Performance?
22-10-2024
Season 5 Episode 23: Unlocking the Truth: Does Knowing the Gross Hurt Sales Performance?
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!Description: In Season 5, Episode 23 of Dealer Process Secrets, Philip and Sterling dive into a hotly debated question they spotted on social media: “Does it hurt a salesperson to know how much gross is in a pencil?” With insights that hit the mark, they break down both sides of the argument and propose the ultimate question that every salesperson should consider. Tune in to hear the spot-on analysis and discover how understanding gross could impact your performance on the floor.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5 Episode 22: First Pencil Negotiations & My Dog’s Secret to Closing Deals
15-10-2024
Season 5 Episode 22: First Pencil Negotiations & My Dog’s Secret to Closing Deals
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode of Dealer Process Secrets, Philip Sterling, Jose, and the team drop major negotiation strategies on first pencils, while a special guest—my dog—makes an appearance and steals the show! Jose asks a game-changing question about disclosing pencils, and we gear up for a lively discussion with surprising insights. You won’t want to miss the dog’s unique contribution to closing deals!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 21: First Pencils & Advanced Negotiation Strategies
08-10-2024
Season 5, Episode 21: First Pencils & Advanced Negotiation Strategies
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, hosts Sterling, Jose, and Philip dive deep into the art of the “first pencil” and share expert insights on how to effectively structure, disclose, and negotiate deals. They explore advanced strategies that not only boost gross profits but also create more opportunities to close deals faster. Whether you’re looking to refine your initial offer or master the negotiation process, this episode delivers actionable advice that can significantly shorten deal times while maximizing your results.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Unlocking the Secret to Car Sales Success: How the 'Illusion of Choice' Drives Bigger Numbers!
01-10-2024
Unlocking the Secret to Car Sales Success: How the 'Illusion of Choice' Drives Bigger Numbers!
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, Sterling, Jose, and Philip break down how to lead customers through a sales process that meets both their needs and your sales goals. They discuss the art of engaging clients, understanding their true needs, and guiding them toward solutions that create mutual success. Discover how a professional sales mindset can transform the way you hit your numbers while delivering real value to customers.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 19: "The Power of Eavesdropping: Secrets Unveiled for Closing Deals"
24-09-2024
Season 5, Episode 19: "The Power of Eavesdropping: Secrets Unveiled for Closing Deals"
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this eye-opening episode of "Dealer Process Secrets," Sterling shares his experience of eavesdropping on a real deal, sparking an engaging discussion with Philip and Jose. Together, they break down what went right, what went wrong, and the game-changing strategies that could have turned this deal into a win. From subtle sales tactics to mastering the art of listening, this episode dives deep into the insights and nuances that make or break a sale. Don't miss this behind-the-scenes look at how the pros elevate their closing game!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 18: Fraud Exposed: Spotting Scams Without Sacrificing Profits!
18-09-2024
Season 5, Episode 18: Fraud Exposed: Spotting Scams Without Sacrificing Profits!
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! Use Central10 for 10% OFF!In Dealer Process Secrets Season 5, Episode 18, Philip, Sterling, and Jose tackle the growing threat of fraud in the dealership world. They share firsthand stories of how fraud can slip through the cracks and reveal the key red flags every dealer needs to spot. While discussing essential preventative measures that can safeguard your business, the hosts emphasize the fine line between being cautious and losing focus on profitability. They dive into how being overly wary of fraud can sometimes pull you away from critical profit-making activities, but also explain why staying vigilant is absolutely crucial. Tune in to learn how to protect your dealership from scams without compromising on your bottom line!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 17: Is Leasing a Ripoff? Uncover the Truth Behind Modern Leasing Deals
10-09-2024
Season 5, Episode 17: Is Leasing a Ripoff? Uncover the Truth Behind Modern Leasing Deals
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 17 of Dealer Process Secrets, Philip, Sterling, and Jose dive deep into the world of leasing. Is leasing really a ripoff? Find out how leasing has evolved, the key strategies for selling leases, and the critical ins and outs every dealer needs to know. Don't miss this game-changing episode that reveals the truth behind leasing deals!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 16: Sterling Got Fired – What Happened Next Will Shock You!
03-09-2024
Season 5, Episode 16: Sterling Got Fired – What Happened Next Will Shock You!
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 16 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Jose pull back the curtain on one of the most surprising moments in Sterling’s career: the day he got fired as an F&I manager five years ago. The trio dives deep into everything you need to know about getting fired, from how to handle the fallout to why it’s not as uncommon as you might think—and definitely not the end of the road. They share tips on bouncing back stronger than ever, turning a firing into an opportunity for growth. Plus, Philip reveals his own unexpected parameters for firing employees, offering a behind-the-scenes look that will change how you think about career setbacks. This episode is packed with shocking truths, valuable insights, and advice that every automotive professional needs to hear.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 15: Rising to the Challenge: Leadership Essentials for New Sales Managers
27-08-2024
Season 5, Episode 15: Rising to the Challenge: Leadership Essentials for New Sales Managers
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 15 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Jose Fulgencio dive into the critical topic of leadership for new sales managers. They explore the often-overlooked aspect of promoting individuals into leadership roles without providing the necessary training to succeed. The episode discusses the common assumption that leadership skills are innate and how this mindset can lead to gaps in effectiveness when promoting from within. The trio shares insights on how dealerships can better prepare new sales managers for their roles by offering comprehensive leadership training, emphasizing the importance of nurturing these skills early on to create a more competent and confident management team.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 14: Preparing for the Inevitable: Strategies for Navigating a Slowdown
20-08-2024
Season 5, Episode 14: Preparing for the Inevitable: Strategies for Navigating a Slowdown
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 14 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and our new host Jose Fulgencio delve into the topic on everyone’s mind: the potential for an industry slowdown. While they don’t predict exactly when this shift will happen, they firmly believe it’s inevitable. This episode is packed with actionable solutions and insights tailored for everyone in the dealership—from salespeople to dealer owners. Philip, Sterling, and Jose break down the why, what, how, and when of preparing for this challenge, offering a roadmap to not just survive but thrive during uncertain times. Tune in for a thought-provoking discussion that’s as timely as it is essential.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 13: Mastering the Used Car Market: Part Two – Advanced Insights and Strategies
16-08-2024
Season 5, Episode 13: Mastering the Used Car Market: Part Two – Advanced Insights and Strategies
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this continuation from the previous episode, hosts Philip, Sterling, and Jose delve deeper into the world of used cars. Building on the foundational insights shared earlier, they explore advanced strategies and techniques that distinguish the best in the business. Tune in for a thought-provoking discussion packed with actionable advice and deeper insights into maximizing success in the used car market.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 12: Consistency in the Used Car Market: Unlocking Success
13-08-2024
Season 5, Episode 12: Consistency in the Used Car Market: Unlocking Success
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! In Season 5, Episode 12 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Brian dive into the world of used cars, exploring the key consistencies that set the best in the business apart. The episode gets really interesting as they uncover strategies, practices, and mindsets that drive success in this competitive market. Whether you're a seasoned veteran or new to the industry, this discussion offers valuable insights that could transform your approach to used cars. Don't miss this deep dive into what it takes to excel in the used car market.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 11: Mastering Mindset: Elevating Leadership and Customer Experience
06-08-2024
Season 5, Episode 11: Mastering Mindset: Elevating Leadership and Customer Experience
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 11 of "Dealer Process Secrets," hosts Philip, Brian, and Sterling delve into the power of mindset. They provide listeners with essential tools to maintain a positive outlook and effectively lead by elevating positive mindsets while quieting negative ones. The episode also highlights the crucial role of customer mindset in the dealership experience, offering actionable ideas to guide and enhance it. Tune in for valuable insights on fostering a powerful and positive environment for both your team and your customers.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!
Season 5, Episode 10: Optimizing Showroom and Lot Layouts for Maximum Efficiency
03-08-2024
Season 5, Episode 10: Optimizing Showroom and Lot Layouts for Maximum Efficiency
Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, hosts Sterling Brown, Brian Steele, and Philip Cheatham dive into the best practices for optimizing your showroom setup and dealership lot. Philip shares insights on enhancing your sales process, highlighting key areas where improvements can drive better results. He also points out common inefficiencies in many dealerships, using the analogy of a coach who cannot see his field to illustrate the importance of visibility and oversight. Tune in to discover actionable strategies to refine your dealership’s layout and boost sales performance.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the showStay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615 Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!