Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 16 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Jose pull back the curtain on one of the most surprising moments in Sterling’s career: the day he got fired as an F&I manager five years ago. The trio dives deep into everything you need to know about getting fired, from how to handle the fallout to why it’s not as uncommon as you might think—and definitely not the end of the road. They share tips on bouncing back stronger than ever, turning a firing into an opportunity for growth. Plus, Philip reveals his own unexpected parameters for firing employees, offering a behind-the-scenes look that will change how you think about career setbacks. This episode is packed with shocking truths, valuable insights, and advice that every automotive professional needs to hear.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 15 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Jose Fulgencio dive into the critical topic of leadership for new sales managers. They explore the often-overlooked aspect of promoting individuals into leadership roles without providing the necessary training to succeed. The episode discusses the common assumption that leadership skills are innate and how this mindset can lead to gaps in effectiveness when promoting from within. The trio shares insights on how dealerships can better prepare new sales managers for their roles by offering comprehensive leadership training, emphasizing the importance of nurturing these skills early on to create a more competent and confident management team.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 14 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and our new host Jose Fulgencio delve into the topic on everyone’s mind: the potential for an industry slowdown. While they don’t predict exactly when this shift will happen, they firmly believe it’s inevitable. This episode is packed with actionable solutions and insights tailored for everyone in the dealership—from salespeople to dealer owners. Philip, Sterling, and Jose break down the why, what, how, and when of preparing for this challenge, offering a roadmap to not just survive but thrive during uncertain times. Tune in for a thought-provoking discussion that’s as timely as it is essential.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this continuation from the previous episode, hosts Philip, Sterling, and Jose delve deeper into the world of used cars. Building on the foundational insights shared earlier, they explore advanced strategies and techniques that distinguish the best in the business. Tune in for a thought-provoking discussion packed with actionable advice and deeper insights into maximizing success in the used car market.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! In Season 5, Episode 12 of the "Dealer Process Secrets" podcast, Philip, Sterling, and Brian dive into the world of used cars, exploring the key consistencies that set the best in the business apart. The episode gets really interesting as they uncover strategies, practices, and mindsets that drive success in this competitive market. Whether you're a seasoned veteran or new to the industry, this discussion offers valuable insights that could transform your approach to used cars. Don't miss this deep dive into what it takes to excel in the used car market.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 11 of "Dealer Process Secrets," hosts Philip, Brian, and Sterling delve into the power of mindset. They provide listeners with essential tools to maintain a positive outlook and effectively lead by elevating positive mindsets while quieting negative ones. The episode also highlights the crucial role of customer mindset in the dealership experience, offering actionable ideas to guide and enhance it. Tune in for valuable insights on fostering a powerful and positive environment for both your team and your customers.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In this episode, hosts Sterling Brown, Brian Steele, and Philip Cheatham dive into the best practices for optimizing your showroom setup and dealership lot. Philip shares insights on enhancing your sales process, highlighting key areas where improvements can drive better results. He also points out common inefficiencies in many dealerships, using the analogy of a coach who cannot see his field to illustrate the importance of visibility and oversight. Tune in to discover actionable strategies to refine your dealership’s layout and boost sales performance.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!  In Season 5, Episode 9 of the "Dealer Process Secrets" podcast, hosts Brian Steele, Philip Cheatham, and Sterling Brown delve into the crucial topic of training new salespeople, following up on the previous discussion about the need for more sales staff. They explore how proper training can revolutionize your dealership's processes and why bringing in new talent can accelerate change more effectively than relying solely on your existing team. The hosts share strategies for effective training, the impact of well-trained staff on dealership success, and practical tips for integrating new hires to drive performance and growth. Tune in to learn how investing in training can propel your dealership to new heights.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at https://mycarstuff.shop/ ! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!In Season 5, Episode 8 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle a critical yet often overlooked issue in the automotive industry: the urgent need to hire more salespeople. This episode delves into the widespread reluctance that plagues 80-96% of dealerships, preventing them from expanding their sales teams despite knowing its importance.The discussion covers the various concerns that hold dealerships back, including financial constraints, the fear of overstaffing, and the challenges of finding qualified candidates. The hosts highlight how this chronic under-hiring negatively impacts dealership performance, customer service, and overall profitability. Through their insights, they aim to shed light on the severity of the issue and offer practical advice for overcoming these barriers, ultimately encouraging dealerships to make the crucial decision to hire more salespeople.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamUnlock the ultimate in dealership swag at https://mycarstuff.shop/ ! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! In this insightful episode of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive deep into the complex issue of overcoming negative equity in car sales. They explore innovative strategies for handling negative equity by emphasizing the importance of a well-structured process, from crafting proposals to the crucial first pencil. The trio discusses how a disciplined approach and creative negotiation on down payments can turn a challenging situation into a successful sale. Tune in to learn how to refine your procedures and elevate your negotiation skills to effectively manage and overcome negative equity in your dealership.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Unlock the ultimate in dealership swag at https://mycarstuff.shop/ ! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag! In this episode, Brian Steele, Philip Cheatham, and Sterling Brown delve into the importance of “Step 5’s” in the sales process. They highlight how this pivotal step, when meticulously tracked, empowers dealerships to establish purposeful goals with measurable results. The hosts discuss how tracking progress through this step aids in swiftly identifying and dissecting problem areas, ultimately enabling more effective monitoring and refining of sales processes. Tune in to learn how mastering "Step 5's" can revolutionize your dealership's approach to sales and drive significant improvements in performance.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham  In this episode, Philip, Sterling, and Brian dive into the crucial steps of marketing your dealership, with a specific focus on loyalty and advocacy. They explore how these two vital components of your marketing funnel are cultivated within your store at every point of contact. The discussion highlights the importance of training and coaching salespeople to effectively implement strategies that turn customers into loyal advocates. Tune in to discover actionable insights and practical tips to enhance your dealership's marketing efforts and drive customer loyalty and advocacy.Stay tuned for part two, where Philip will delve into the crucial topics of loyalty and advocacy, the final stages of the marketing process, offering a complete guide to sustaining customer relationships and fostering long-term dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn this compelling episode of "Dealer Process Secrets," host Philip Cheatham, along with co-hosts Sterling Brown and Brian Steele, explore the dynamic world of dealership marketing. Leading the discussion is Brian, who shares his extensive experience managing a million-dollar marketing budget for a dealership. Brian offers listeners a deep dive into the essential components of crafting effective marketing campaigns, strategic budget allocations, and the nuances of tracking and measuring ROI.Throughout the episode, Philip and Sterling contribute their perspectives, enriching the conversation with their insights and practical advice. This collaborative discussion provides a well-rounded understanding of the marketing process and equips listeners with actionable strategies to implement in their own dealerships.Stay tuned for part two, where Philip will delve into the crucial topics of loyalty and advocacy, the final stages of the marketing process, offering a complete guide to sustaining customer relationships and fostering long-term dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham  In this insightful episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele delve into the critical mindset required for building successful individuals within our dealerships. They explore the importance of promoting from within and the cultural practices necessary to cultivate and protect a leadership pipeline. Listen as they share strategies on nurturing talent, fostering a supportive and growth-oriented environment, and ensuring that the culture of the dealership supports the development of future leaders from scratch. This episode is a must-listen for anyone interested in the long-term success and sustainability of their dealership's leadership team.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham Prepare to transform your approach to negotiations with this captivating episode of Dealer Process Secrets. Hosts Philip Cheatham, Sterling Brown, and Brian Steele pull back the curtain on the secrets of negotiation mastery, revealing the "6 Pillars of Effective Negotiation." These strategies are so powerful that they must be wielded ethically, ensuring you become a force to be reckoned with at the negotiation table without compromising your integrity. Learn how to navigate complex deals, secure better outcomes, and elevate your dealership’s performance with these game-changing techniques. Don't miss this opportunity to gain the upper hand in every negotiation. Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn this inaugural episode of Season 5, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the crucial topic of fostering healthy competition within dealerships. They explore innovative strategies to generate productive competition among team members, highlighting how it can drive performance and motivation. The trio also examines potential pitfalls where competition can go wrong, leading to negative outcomes such as resentment or unethical behavior. Throughout the episode, they offer practical tips on carefully navigating competitive dynamics, ensuring that the positive aspects of competition are harnessed while mitigating any adverse effects. Tune in to learn how to create a balanced and thriving competitive environment that boosts dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn Season 4, Episode 30 of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele tackle the critical topic of crafting effective pay plans. They delve into how to design pay plans that align with the desired results and goals, highlighting common pitfalls in the industry where many pay plans miss the mark. Most importantly, they discuss the essential mindset needed when writing pay plans to ensure they motivate and drive the performance you seek. Join them for an insightful conversation on optimizing compensation strategies to achieve dealership success.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheathamIn this episode of "Dealer Process Secrets," hosts Philip Cheatham, Sterling Brown, and Brian Steele dive into the world of used electric car tax credits. They explore how dealerships can leverage these credits to boost sales and customer satisfaction. The discussion covers the latest developments, future trends, and critical insights for dealerships to stay ahead. Tune in to learn strategies for maximizing the benefits of these tax credits and understand what’s crucial for both dealers and customers in the evolving landscape of electric vehicles.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham  In this episode of the "Dealer Process Secrets" podcast, Brian Steele interviews Philip Cheatham and Sterling Brown as they dive into the final part of their four-part series on the perfect F+I process. The trio wraps up their discussion by focusing on the 3rd and 4th columns of the F+I menu and the inevitable negotiations that will arise. Philip and Brian offer great insights and even share a friendly disagreement on the premise of back-and-forth negotiations, providing listeners with diverse perspectives on closing deals. Sterling contributes valuable tips on how to effectively manage these negotiations to lead to a successful close. Finally, the episode concludes with strategies on wrapping up the deal and seamlessly transitioning the process back to the Salesperson. This episode is packed with practical advice and actionable strategies for anyone looking to master the F+I process and enhance their dealership's performance. Don't miss this engaging and informative discussion!Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.

Send us a textTransform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1 Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham In this episode, Sterling, Brian, and Philip continue to detail the perfect F+I process. Brian interviews Philip and Sterling, providing an inside look at the strategies and techniques that make their F+I process so effective. Tune in to learn the secrets that can help you streamline your own approach and boost your success in the finance and insurance department.Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598 Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969 Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!Support the Show.