Point B welcomes the Director of Global Product and Solutions Marketing at NXP, Brian Carlson, to discuss how new vehicle architectures are changing the world. What changes is the automotive industry seeing? Is there one vehicle architecture to rule them all (domain vs. zonal)? What are the implications of these shifts, and what are silicon providers doing to support and address them?

Brian Carlson is responsible for global marketing of automotive processors and solutions at NXP Semiconductors. He focuses on enabling new innovations that can create new automotive industry business opportunities. He has over 30 years’ experience driving leading-edge, computing and communications products, with roles in product development, technology marketing, product management, and business development. He served as vice-chairman on the MIPI Alliance board of directors where he led the mobile charge into adjacent markets including automotive and IoT. Brian holds a Master’s of Science degree in Electrical Engineering from Southern Methodist University.