A/B testings - how to make it payoff In this podcast, we learn the benefits and methods of A/B testing in modern marketing, including its potential to optimise campaigns, improve user experience, and drive conversions. Susan also provided a comprehensive guide on conducting effective A/B tests and highlighted the challenges and tools available. Lastly, she emphasises the evolving landscape of A/B testing, the importance of personalisation, segmentation, and responsible data practices.
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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please contact us.
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